Alex Yastrebenetsky’s Post

Thanks to Rui Ren of Baidu USA for input to my Information Today, Inc. piece on how marketers can stay on top of trends by relying on both research and expert insights. #marketing #contentmarketing https://lnkd.in/ejN4g-rh

📊 Unveiling the Future of Marketing in 2024! 📊 I recently came across an enlightening article by Maxwell Iskiev on HubSpot's Marketing Blog titled "The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers". This comprehensive report dives deep into the latest trends, strategies, and data shaping the marketing landscape. From emerging technologies and consumer behavior shifts to innovative marketing tactics, this report provides valuable insights for anyone looking to stay ahead in the fast-evolving world of marketing. With data from over 1400 global marketers, it's a must-read for professionals aiming to refine their strategies and drive impactful results in 2024. Check out the full report to navigate the future of marketing with confidence and clarity! #MarketingTrends #StateOfMarketing #HubSpot #DigitalMarketing #MarketingStrategy #2024Trends #GlobalMarketing #DataDriven #MarketingInsights

Did you know? The most valuable marketing investment is often analytics. Excited to share the article about 14 cutting-edge trends shaping the marketing landscape today! From the rise of non-verbal communication to the increasing importance of data privacy, these insights are reshaping how brands connect with customers. Check out the full breakdown here and stay ahead of the curve! According to the Duke CMO Survey, CMOs anticipate a significant increase in spending on analytics, with its share of the marketing budget expected to grow from 6% in 2020 to 14.5% in three years. Let's harness the power of data to drive strategic decisions and maximize ROI! 📊💼 💡💪 #MarketingAnalytics #InvestInSuccess #MarketingTrends #DigitalMarketing #FutureofMarketing 🌟 More Info: 14 Mega-Trends In Marketing Right Now

What are marketers focusing on right now? Check out this @Forbes article from SAS CMO @jennchase for a look at her top focus areas in 2024. #marketing http://2.sas.com/6044kP3CA

‘Audiences were annoyed by intrusive marketing that turned them off instead of engaging them.’ Take a look at Mike Maynard’s most recent contribution to the Forbes article: Digital Transformation: 12 Big Ways A CMO’s Role Is Evolving. The article dives into the importance of digital expertise and invited members of the Forbes Agency Council to discuss the differing ways the role of CMO is evolving. Check out the article below to see Mike and many other marketing experts’ contributions! #B2BMarketing #MarketingExperts

Tired of marketing campaigns that miss the mark? It's time to let data do the talking. Our latest deep dive uncovers how savvy marketers are using audits to cut through the noise and drive real results. Key takeaways: • Why data is the foundation of effective growth marketing • The 3 core elements of a marketing audit • How to turn audit insights into actionable strategies Curious? Read the full article to learn how to leverage data for smarter marketing decisions. https://hubs.li/Q02QgtP80 #MarketingAudits #DataDriven #GrowthMarketing

Enjoyed this interview with Ashley Regan and our new CEO, Mat Baxter. I've noticed a pattern with agencies. At first, independent measurement can be challenging. But once leaned into it becomes a powerful driver of business growth and performance - for both them and their customers. Agencies who have worked with us over a period of time have increasingly become our advocates, including many who at the start were detractors. I don't think that's a co-incidence. On our side, I think we need to do a better job productising for agencies. We'll have more to announce on this soon, but the headlines I think are simple: - We need to make it easier across all parts of the supply chain to seamlessly supply data. DataOS has been a big help here, but we can do more to directly integrate. - We need to up our partnership program. We're exploring options here, including using the Salesforce model to drive this. I see huge value in training and working with agencies so they can build business models around us. - We need to integrate better with all agency systems so they can use our data within their own environments for their customers. All of this is to say - our customers care about their agencies being able to leverage their data, whilst they also love the fact that our data model is best in class and independent. As a customer-first company, we're going to lean into this heavily in the coming H2 as we look to build the best holistic measurement platform on the market.

The Top Challenges in Executing a Data-Driven Marketing Strategy https://lnkd.in/eeTdV_xg MarketingProfs with Ascend2 research.

Hyper-targeting and hyper-personalization are two powerful marketing strategies that have been transforming the marketing communications landscape for years now. Both leverage technology, data, and analytics. Both enable organizations to reach prospects and customers more precisely and effectively than ever before. But when, where and how do you use it effectively? https://lnkd.in/gSeMjK-Y

Thanks to Arham Khan of Pixated for input to my Information Today, Inc. piece on how marketers can stay on top of trends by relying on both research and expert insights. #marketing #contentmarketing https://lnkd.in/ejN4g-rh