Alex Wellen’s Post

Volkswagen PunchDub campaign is a brilliant example of how to blend nostalgia, humor, and product visibility to engage consumers effectively. Launched during the 2010 Super Bowl, the ad reintroduced the familiar childhood game of "Punch Buggy" with a modern twist, encouraging viewers to participate every time they saw a Volkswagen on the road. campaign was a strategic win for Volkswagen, delivering humor and nostalgia while raising awareness across its vehicle lineup. Its playful tone reinforced the brand’s image as accessible and fun, which aligned perfectly with the emotional appeal of the Super Bowl. This campaign exemplifies how thoughtful storytelling—when tied to a familiar cultural reference—can elevate brand engagement and drive consumer participation, even beyond the TV screen. Agency: Deutsch Brand: Volkswagen #kavazem #digitalmarketing #influencermarketing #creativeads #advertising #marketing #creativity #Volkswagen

March 22, 2024 - Spring into the weekend with the Top 6 Headlines from the #toyindustry #licensing and #entertainment . Thank you Global Toy News for sharing. This edition features Schylling Inc., PMI Kids World, The Toy Insider, ZURU Toy Company, Mattel, Inc. and The National Retail Federation. #marketing #media #socialmedia #digital #content #influencermarketing #consumerinsights #consumer #retail #streaming #ecommerce

This week my #AdSpotlight goes to AUDI AG ‘s ingenious ad, where they cleverly showcased the key strength of their competitors while also positioning themselves as "the car that has it ALL” Key Takeout: Embrace differentiation! Instead of pretending your competitors don't exist or shying away from acknowledging them, embrace their presence. This can effectively helps to sell your own brand and emphasize the unparalleled value you bring to the table. Remember, it's not about being the only one in the game; it's all about standing out, sparking intrigue, and leaving your audience eagerly anticipating the unique experiences that only YOU can provide - Just my thoughts 💭 What’s your take on this Ad ? #Ad #Creativity #DisruptiveMarketing #differentiation #Audi

Jaguar, jaguar, jaguar. Thanks to its latest advertising campaign, all eyes are on the brand, which left many speechless. Not me, though. I have a lot to say about it. Listen to my newest audio series, Hot Takes, and tell me what you think about Jaguar's move in my comments! #advertising #brand #marketing

Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad: 1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together. 2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride. 3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand. 4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds. 5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles. 6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail. 7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition. 8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty. By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message. #AdvertisingStrategies #BrandBuilding #EmotionalMarketing #StorytellingInMarketing #AnilDagia #SellCoaching

Squeaky Car - 8 Fabulous Lessons in Marketing From a 1990 TV Commercial What a memorable ad! The 1990 Volkswagen commercial featuring a squeaky earring is a cult classic. Here are some marketing lessons you can learn from this iconic ad: 1. Emotional Connection: The ad creates an emotional connection with the audience by using humor and a relatable scenario. People can identify with the frustration of having a squeaky sound in their car, and it becomes a shared experience that bonds viewers together. 2. Focus on the Product Benefit: The ad doesn't just showcase the earring; it highlights the benefit of owning a Volkswagen: peace of mind. By emphasizing how the earring stops squeaking, the ad conveys that VW cars are built to be reliable and quiet, which appeals to consumers' desire for a smooth ride. 3. Surprise and Delight: The unexpected twist of the earring suddenly stopping squeaking grabs viewers' attention and creates a lasting impression. This surprise element keeps people engaged and interested in the brand. 4. Storytelling: The ad tells a simple, yet engaging story that's easy to remember. By using a relatable scenario and an unexpected twist, it creates a narrative that sticks in viewers' minds. 5. Brand Association: The ad associates Volkswagen with quality, reliability, and attention to detail, reinforcing the brand's image as a manufacturer of high-quality vehicles. 6. Attention to Detail: The ad showcases VW's attention to detail by highlighting how even small features, like the earring, are designed to provide a positive driving experience. This emphasizes the brand's commitment to craftsmanship and attention to detail. 7. Memorable Visuals: The ad's visuals are memorable and have become iconic. The image of the squeaky earring has become synonymous with Volkswagen, making it an effective way to reinforce brand recognition. 8. Cultural Significance: The ad has become a cultural reference point, with many people referencing it in popular culture. This kind of cultural significance can be difficult to achieve but can lead to increased brand awareness and loyalty. By studying this ad, marketers can learn how to create engaging, memorable, and effective campaigns that connect with audiences on an emotional level and reinforce their brand's values and message. #AdvertisingStrategies #BrandBuilding #EmotionalMarketing #StorytellingInMarketing #AnilDagia #SellCoaching

Client: Škoda Auto Industry: Automobile Agency: FCB London Still on storytelling, this automobile brand, Skoda, focuses on a romance story between Honeybees. Even emphasized by the campaign title: "Honeyed Love", the use of Honeybees to pinpoint the important benefits of their best-selling SUV, while focusing on the love story in the air (😊) is applaudable👏🏽. Took me a while to figure this out but I love the approach, especially for an industry where the status quo is mostly driving footage. FTK - THB 🦡 #marketing #advertising #storytelling

When Suzy Deering joined Ford Motor Company as CMO she discovered they were marketing cars the way they had always been marketed. And that needed to change. But how? Her approach was blindingly simple, but hugely effective. 1) Look outside the category - rarely are there new problems that crop up, so looking to see how other people solve them is a great shortcut. 2) Talk to your customers - if you ask good questions and shut up, your consumers will tell you everything you need to know. Today on Strategy Sessions I chat with Andi Jarvis about this story from my book, Seeing The How, and so much more. Check it out on Spotify, YouTube or Apple - link in the comments. #branding #advertising #marketing Metaforce

I love it when a brand and agency really understand their audience, tap into cognitive psychology and produce this level of magnificence. Amazing work Kia Australia Pty Ltd and Scoundrel 🙌 Not only is this advert beautifully shot but it resonates perfectly with the target audience. Visually it is full of charm and stylish restraint, taking advantage of the cosy cocoon of an Aussie pub to create the perfect, comfortable, nostalgic setting. Then filling it with our sporting heroes and clever one liners is genius. As viewers, we're relaxed by the familiarity (so more receptive to messaging), we're engaged and looking out for the next cameo appearance (so more able to commit that messaging to memory) and we're entertained (strengthening recall). Now what will the new Ute be called ... I can't wait for the reveal (don't spoil the surprise by googling it 😉) Well done Kia and Scoundrel, I think this is perfection 👌 Adgile, Shaun Lohman, Craig Service, Mark Schanzl, Isaac Stefaniw, Stu Carr, Simon Eames, Sam Bentley, Amie Warner, Cassidhe Lock, Erin Rolla, Kayla Jooste, Emily Duff, Alexandra Monneret, William Montessori, Helana Viliamu, Grant Wechsel, Justin Lebbon #technology #tvmeasurement #adtech #insights #tvadvertising #vod #measurement

Toy and game company #Hasbro swung to a net loss as annual revenue declined amid lower performance in the consumer #products and #entertainment segments. The company booked an attributable net #loss of $1.49 billion as revenue fell 15 per cent to $5 billion. Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) narrowed 39.5 per cent to $709.4 million. Revenue dipped 19 per cent in the consumer products segment due to business exits, category trends and inventory management. The entertainment segment’s revenue tumbled 31 per cent attributed to falling film and television revenue due to the writers’ and actors’ strikes. On the other hand, Wizards of the Coast and digital gaming segment’s revenue rose 10 per cent driven by an increase in licensed digital gaming revenue behind Baldur’s Gate III from Larian Studios and #Monopoly Go! from Scopely.