Alex Trevisan’s Post

Teaming up with creative professionals can turn your business’s good ideas into great marketing! But how do you make sure everyone’s working toward the same goal? Here’s how to make it happen: 1. Define Clear Objectives – Kick off each project by clearly outlining your goals. Specific objectives give direction and help creatives align their ideas with your business vision. 2. Communicate Openly and Often – Foster an environment where feedback flows freely and discussions are constructive. Keeping everyone on the same page means your team can adapt quickly to changes. 3. Trust Their Expertise – Your creatives are experts for a reason! Give them guidance and input, but trust them to do what they do best. Respect their skills and let their professional insight shine. 4. Embrace Experimentation – Innovation thrives on creativity. Give your team the freedom to experiment and think outside the box. Sometimes, the most unconventional ideas lead to great results. 5. Provide Constructive Feedback – Effective feedback is specific, actionable, and timely. Skip the broad critiques and focus on detailed comments that help your creatives refine their work to meet the project’s goals. When marketing teams and creatives sync up perfectly, the results can be spectacular. Explore the Creative Sweets approach to building the perfect partnership: https://bit.ly/4cAEAlJ

I recently launched my version of what I've spent my career working in... a creative agency. Only different. I’m not a fan of siloed thinking and taking feedback second, third or even fourth hand, nor can I understand why anyone would be. And yet in my experience, all too often, "What I think the client wants..." has been tossed around in meetings like assumption confetti at a bad-brief-meets-good-intentions-wedding. With the rise of Martech, Data and in-housing capabilities, clients have never been better equipped to understand the challenges their brands and businesses face, now is the time to add value through ideas, not layers. To that end, what makes The Great Unknown different? Less layers, less confusion, less assumptions and less mark ups - which in turn creates space for more listening, more intelligent questions, more value and most importantly, more ideas. We revel in the quiet discomfort of seeking unknown and as yet elusive ideas. Then with wide open minds, we take the uniquely impactful and make it undeniably effective. If you know what your problems are but don’t know how to fix them, we'd love to help. thegreatunknown.com.au

The term “case study” is really a fancy (and kind of pretentious) way of saying “storytelling.” As defined by Adobe, “A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.” So…a story. Why Does This Work? ✅ Engagement: Stories captivate and engage audiences emotionally. They create a connection by evoking feelings, making the marketing message more memorable and impactful. ✅ Relatability: Stories often feature characters or situations that audiences can relate to. This makes the message more relevant and persuasive because it aligns with the audience's own experiences or aspirations. ✅ Retention: Humans are wired to remember stories better than straight facts or data. When information is woven into a narrative, it becomes easier for people to recall later. ✅ Building Trust: Stories can build trust and credibility. When done well, they show authenticity and transparency, which are crucial for developing long-term relationships with customers. CLICK ON THE BLOG BELOW to find out how you can implement case studies into your own #marketing! #digitalmarketing #growyourbusiness

I don’t know if you’ve ever felt this way, but I’m writing this post with a disturbed mind (yes, I’m also very angry).  Today, I found one of my ad copies on another marketing agency’s Instagram page.  You can imagine how I felt seeing my work something I poured my effort and creativity into blatantly copied without a second thought.  It’s not just about credit. It’s about respect for originality, valuing someone’s hard work, and maintaining ethical boundaries in this industry.  But here’s the thing copying will always backfire.  You might get a few likes and temporary attention with someone else’s ideas, but people notice. Clients notice. In an industry driven by trust and authenticity, such shortcuts only tarnish your credibility.  Originality wins in the long run. Always.  To the agency that did this:   You might copy my ad copy, but you can’t replicate the strategy, insight, and passion that goes into creating it. And you certainly can’t build a lasting reputation with borrowed ideas.  To my fellow creators:   If you’ve ever been in my shoes, don’t let it discourage you. Keep creating, keep innovating, and stand firm for what’s right.  And to anyone going through this:   I know it’s frustrating but remember no one can outdo the original. Your unique voice is your strength, and that can’t be stolen.  Here’s a virtual high-five to everyone who respects and protects creative originality. ✋  Let’s keep building with integrity. ❤️

If you're not experimenting with your marketing, you're not winning! 🚀 - Test new strategies - Analyze and adapt - Embrace failure as part of growth If you want to win you can start by leveraging: - Team collaboration - Customer insights Stop trying to own the process—expand your perspective! Brands that foster an inclusive environment thrive on the value of collective insights and contributions of their people. You can adapt your strategy to trends. But...it is even better if you commit to: - Quality - Ethics - and Responsibility And better yet… - Think different This will set you apart, creating a loyal customer base that values your brand's unique stance. Because people love brands with... - Shared values - that are making a Positive Impact on People and the Planet. 🔔 Follow Me...If you value human-centric brands that ignite the human connection! ✏ At Jessi Juice...We Craft Captivating Content With Empathy-Rich Copy To Ignite The Human Connection And Help You Build An Impact Empire! #MarketingStrategy #TeamCollaboration #CustomerInsights #GrowthMindset #InclusiveLeadership #ContentCreation #EmpathyDriven #BrandStrategy #Innovation #HumanConnection #ImpactBranding

The latest blog post on our website is a topic close to my heart and something we are working with a number of clients on at the moment. Tone of Voice - you shouldn't notice it but you soon notice it when it is missing! This is what makes a brand sound like you, it's your personality, your values and your people. Without a brand tone of voice, you will sound bland and wont have that thread running through all your communications. Have a read and let me know what you think. (FYI I let LinkedIn rewrite this post with AI and immediately reverted because it didn't sound like me!) https://lnkd.in/d8E-i_uW #marketing #communications #toneofvoice

The term “case study” is really a fancy (and kind of pretentious) way of saying “storytelling.” As defined by Adobe, “A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.” So…a story. Why Does This Work? ✅ Engagement: Stories captivate and engage audiences emotionally. They create a connection by evoking feelings, making the marketing message more memorable and impactful. ✅ Relatability: Stories often feature characters or situations that audiences can relate to. This makes the message more relevant and persuasive because it aligns with the audience's own experiences or aspirations. ✅ Retention: Humans are wired to remember stories better than straight facts or data. When information is woven into a narrative, it becomes easier for people to recall later. ✅ Building Trust: Stories can build trust and credibility. When done well, they show authenticity and transparency, which are crucial for developing long-term relationships with customers. CLICK ON THE BLOG BELOW to find out how you can implement case studies into your own #marketing! #digitalmarketing #growyourbusiness

But why talk funny? 🤔 Creative speak: Share ideas with teammates, experiment with new styles. Marketing talk: Sell stuff, sound smart, attract people. Who understands? Creative speak: Only other creative folks. Marketing talk: Different people depending on what you're selling. Be careful: Creative speak: Don't leave newbies lost. Marketing talk: Don't sound fake or pushy. Remember: Both can be useful, but keep it clear for your audience. Examples: Creative speak: "Let's nail that hero shot!" Marketing talk: "Unlock your inner potential with our revolutionary product!" Tip: If someone looks confused, explain or use simpler words. 🤷 #marketing #creative #problemsolving #communication #design

Creativity is the soul of marketing. It's not about following trends, but creating them. In a world full of noise, the most creative voices are the ones that cut through, inspire, and leave a lasting impact. Every campaign starts with a spark—an idea that challenges the ordinary and drives us to think differently. Here’s to pushing boundaries and letting creativity lead the way. What's your marketing spark story? Share your experience for some mutual inspiration! #MarketingMagic #CreativeThinking #InnovateToInspire #MarketingLeadership #marketingUAE

Imagine a world where ads were completely honest—no exaggerations, no fantasies, just the plain truth. Would this make consumers smarter or leave them disappointed? If ads were always honest, our consumer culture would change drastically. Flashy promises would be replaced with simple facts. Instead of “world’s best,” we’d see claims like “helps improve skin texture over time.” What if toothpaste ads admitted some stains might stay? Or if car commercials focused on a smooth ride instead of impossible stunts? Honesty could build more trust between consumers and brands, helping us make better choices. It might also slow down the push to buy things we don’t really need, encouraging smarter consumption. Would companies take that risk? Would creativity and excitement disappear? Not necessarily. Humor, storytelling, and authenticity could still thrive. Brands would just have to focus on creating genuinely good products, not just flashy marketing. Honest ads wouldn’t take away the fun—they’d create a space where transparency matters, and we could make choices that truly reflect what we want.✨📲