Interviewed 100s of sales candidates this year What I have learned being the interviewer: 1. Many candidates have not been taught the basics of sales From terminology to sales process fundamentals, there is a gap 2. AE candidates don’t want to prospect Many AEs were SDRs before Now that they are AEs, prospecting is not considered a top responsibility I am often asked if the candidate would receive a SDR/BDR as an AE 3. Unable to describe specific sales deals closed I ask questions that require a seller to share a story about a deal they worked Without the details, I struggle to believe you or build confidence that you know what you are doing I can remember deals I closed 15+ years ago and what I learned from them If you cannot describe recent deals you have sourced, closed, etc, I question you 4. Ask questions beyond the basics Anyone can google top 10 questions to ask in an interview What about the next level of questions? This is the thing you are going to be doing for 40+ hours a week and you don’t have deeper questions you want to understand It is sad to see so many great people lose out on a gig because they struggle in the interview Thinking about putting together a workshop that teaches inexperienced, soon to be or recent grads, and even job changers the basics of sales and how to interview This will 10x confidence and give candidates an advantage Going to bring in top sellers and leaders actively hiring to share best practices as well Comment “Im interested” and Ill put you on the list for add’l details
Alex Newmann every one of these kills me. Thanks for adding to my general depression about the state of the craft of sales. 🙃
The best, most successful AEs realize nobody creates their success but themselves. Refusing to prospect is an automatic setback. I believe we're in a great period of sales change. The "normal" way of doing sales isn't working, and we're getting back to the full-cycle chapter of the book that read and worked so well. My question would be, "How have you addressed your pipeline when your SDR isn't delivering, or leads have run dry?"
I don't think AEs asking about SDRs or marketing, etc is a negative, but that's different from not wanting to prospect. Ideally why not both?
Number 2 kills me. We have handicapped AE's to need an SDR to be successful. Unless you're in a true enterprise sales cycle you shouldn't need an SDR to do your job.
Good topic and a good idea Alex Newmann. I am always shocked with the lack of preparation, how they "show" up, limited or no knowledge of the company they are talking to, and no real good questions asked, much less "what are the next steps". BTW, this is not just with less tenured sellers, I see this all the time with experienced ones as well.
AEs willing and able to prospect are in the minority. And I want to hire them all haha
I'm interested
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7mo3. Unable to describe specific sales deals closed, is a great question, Alex. I like to follow up with, "Tell me about a deal you lost and what you learned from it." The question helps see if the candidate is coachable.