Valuable lesson I learned today: after running a company as a founder, you're more experienced in many areas of business than you think you might be. I used to consider sales my weak point, and I've had to hone that skill over the years up to the point where I'm pretty good at it. I don't have complex sales operation skills like someone who's been in sales for decades, but I definitely know a thing or two. Over the years of figuring out how to sell ClassHook by ClickView to customers, I've accumulated documents, templates, industry knowledge, and other resources that have been valuable not only to other founders but even more established companies. So if you're a founder, remember that the journey is just as valuable, if not more valuable, than the end goal.
Alexander D.’s Post
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You, the founder, are holding your venture back. Here’s how 👇 You've heard about founder-led sales. Critically important. Up to a point. Once that point is reached, You're in your own way. Your execs aren't you. Your AEs aren't you. And they can't be. You need a new system. Founder-led sales → brand-led sales. What does this look like? Internal source of truth for: -problem -solution -features -pricing External source of truth for: -positioning -storytelling -call to action -implementation Hint: it works great as a deck.
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7 Reasons why I love doing 'Sales' as a co-founder 👨💻 👉 Enabling people to solve their problems and achieve their goals 👉 Meeting and learning from new people, understanding their world and pain points. 👉 New challenges each day and ways to figure out the solution 👉 Adrenaline rush you get from succeeding in hitting your goals 👉 The financial rewards are excellent when you surpass your targets 👉 Keeps you on your toes every minute so you keep learning for life 👉 You need skills, attitude and passion more than the academics As a co-founder, doing sales can be one of the most rewarding parts of running a business. It's a satisfying and important part of my work, allowing me and my start-up succeed. What are your reasons for doing sales? 👇
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If you're a technical founder. And you want to launch a business. You need to do sales. If you don't want to, then you really have 3 options: 1. Find a co-founder that wants to do sales. That comes with its own set of implications. 2. Get insanely good at marketing, run a PLG/self-serve biz. Will only work if your prospects buy this way and get instant value at signup. 3. Go work for a company. There's no way around sales as a founder.
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⚠️ 3 reasons why you're NOT making SALES. 📉 In this cheeky wee 🎬 video, I explore: P.I.P.! (Yeah, PIP really is the best I could come up with! 🤣). 💩 1. The wrong PERSON. 💩 2. The wrong IDEA. 💩 3. The wrong PITCH. To overcome 💪 this, you've gotta establish what the 🔎REAL issue is, CHANGE something, and MEASURE it. Like many things in business, this will be a series of 🧪 experiments. 💡 One of the best ways to do this is 🗣️ SPEAKING to your actual/prospective KUSTOMERS (not UNqualified non-preneurs who couldn't throw a ball down a hill 🙈). Kallum with a K — Hey I’m Kallum with a K! 👋 I help business owners who STUCK in their business. 😱 I do this through my 4-month 1-2-1 marketing, sales and growth program, UNstoppable. It’s designed to get business owners from UNcertainty and overwhelm to making more money and having more fun! 🔥🤘🔥 ☎️ Wanna know more? Book a free strategy kall now. Link below in the komments.
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I cracked how the perfect sales pitch should sound like And you can do it too.. There are a few things you need to keep in mind 1. Starting strong: Starting off with a powerful hook, in the first three seconds, can set you apart in terms of catching the attention of your listener. A factual claim, evoking the fear of missing out or a strong question can help. 2. Make sure your story’s well-knitted: Even the strongest start can go off the rails if there’s no proper following up of it. Make sure each part of your pitch is connected so the audience doesn’t get lost in translation. 3. Use disclaimers: This part, often ignored by many, keeps your listeners hooked. At times, pitches do get technical and telling the audience about what lies ahead, and what should be heard with which mindset helps them stay aligned. 4. WIIFM: What’s in it for me? This question is asked by most of the people who hear us demonstrating a sales pitch. And people love listening to things that are for them and can benefit them. Make sure your pitch caters to this need of every human mind and this can help you generate a FOMO. I shot this video for my brand Chakor Ventures as part of the 60—40 campaign which allows anyone a property ownership in Blue Area with a payment of only 60%, while paying the remaining 40% after the asset is handed over to them. This one had the challenge of being technical, thus we kept it impromptu (scripted would sound wavered) and recorded it in one take (so the choice of words remained simple) and we pulled it off. Huge thanks to Sammer Irfan for his set design and production & the team at Daftarkhwan for being as hospitable.
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CEO at BetterLesson
1moLove this, brother!