😎Alex Millar’s Post

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Co-founder & CEO of Hudled & Rechargly | Reduce your SaaS spend | Building the largest community for startup finance leaders in APAC 👉🏻 financeintech.com

Yesterday, I started my day in the Melbourne for Xero roadshow #3. Today, I’m in Cairns to do it all again. We made some rookie mistakes at our first roadshows. Seeing companies like Daniel Steinhauser/Clayton Wood from Seamlss and Lauren Crawford from Translucent nail it, gave us insight into how we could improve. What didn’t work: ❌ White shirts with a small Rechargly logo (not eye-catching) ❌ Our banner didn’t clearly explain what we do ❌ Using “millennial” language like “pick the best meme” on our contest didn’t land What we changed: ✅ Bright purple shirts with a large logo (more visible and memorable) ✅ Moved all banner copy to the top ✅ Never stand behind the table unless we’re giving a demo We had more conversations in Narre Warren than at the other two roadshows combined. Maybe the location played a part, but these tweaks made a big difference. These changes might seem obvious, but it wasn’t at the time. Have you done a trade show before? What’s something small you’ve done or seen that’s made a difference? #xeroroadshow #xero #rechargly #accountant #bookkeeper

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Clayton Wood

Business Growth Advisor | Tech Start-up Co-Founder at Seamlss | Owner & Creative Game designer at Escape Room Albury.

2mo

So good 🤩 always learning, always improving. Looks awesome, hope you’re having a great time on all the roadshows 🏆

Amri Theron

Skilled Product Leader I Ecosystem I Partnerships I Change Agent | Nonprofit Board Member

2mo

Looking sharp, enjoy the roadshow👏🏽

Mark Genovesi

Chief Executive Officer at Earnr

2mo

Great product and enjoyed these insights guys

Lauren Crawford

Translucent | Multi-Entity Accounting | Fintech | Strategic Partnerships | Growth | Customer Success | SaaS

2mo

So you were able to get a new banner in a few hours! I stand corrected 😅 Small changes with big impact. Hope Cairns is going well. Go say hi to Alexander Clark if you haven't already!

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Jo Buchanan

Providing clarity that helps businesses progress (Castaway Forecasting COO - Premium SaaS tool for SME’s and their Advisors), Growth Architect, Royal Australian Navy Veteran, Tour de Cure Volunteer & Fundraiser

1mo

Agree your points, Alex. Rechargly definitely stood out today in Adelaide. It can take a few shows to pick things up. It starts with an excellent product though, which you have

Jack Thiel

APAC Lead at Mayday | Intercompany Automation for Multi-Entity Xero Businesses | We're Hiring!! | Podcast Host | Chartered Accountant

2mo

Love the reflection 😎Alex Millar - and the fast action to make change! Shirts definitely stand out, great shout 👏

Paul Mustica

Head of Consulting (AU) at Xero | CPA

2mo

Love this! Well done guys!

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