Alexander Armstrong-Paling’s Post

Whether you want to empower dealers and distributors or go direct-to-consumer (DTC), we’ve seen these tactics work: - Integrated Marketing Campaigns - Exclusive Offers for Direct and Distributed Sales - Loyalty Programs Spanning Channels - Shared Analytics for Targeted Marketing - Joint Product Development Initiatives Our latest article delves into these tactics and helps manufacturers understand that they do have a choice to either maintain traditional distributor networks or embrace Direct-to-Consumer (DTC) strategies. *OR DO BOTH* Read the article here: https://bit.ly/3X81ESY #ukmfg #ukmanufacturing #DTC

E-commerce in the Appliance market has been trending upwards—has your channel marketing strategy caught up? At ACB, we analyze our clients’ programs on an ongoing basis, so that we can stay nimble as the market changes. Find out how you can get the edge and meet your customers where they are: https://lnkd.in/gTMGtFCK #appliances #channelmarketing #appliancemarketing

Excellent discussion - The European direct-to-consumer marketing industry remains strong. With more than 700 million TV viewers in the space and TV ad spend in Western Europe alone nearing $30 billion annually, the outlet remains a power player in performance marketing efforts across the continent. Still, as technology advances —digital ad spend is closing in on $100B annually in Europe — so, too, do the options and opportunities for performance marketers both old and new to this important sector. Take 20 host and PDMI Brand Response Council chair Chris Foster of Modern Postcard welcomes a trio of long-term experts — MediaShop GmbH's Ina Bauer, Products2TV's Sergio do Nascimento, and Super Sellers' Budd Margolis — who are working daily in the European D2C market to discuss where the market is today and where it's headed in the coming years. https://lnkd.in/ezXh6NQD

Game change in promotional products. From physical to phygital NFC marketing products. Boost your sales and engagement with NFCgifts™

Exciting developments in Beyond Pricing! Electronic Shelf Labels (#ESLs) are revolutionising in-store marketing. With their ability to instantly update product prices, they're the perfect tool for promotions, flash sales & more. Engage customers directly on the sales floor! What are your thoughts on leveraging #ESLs for marketing initiatives? Share your insights in the comments below and let's spark a conversation around this game-changing technology! #BeyondPricing #InStoreMarketing

Unlock the winning formula for #eCommerce success with our #PPC Campaigns 101 guide! Dive into our #blog post to discover expert #tips and strategies for driving sales and maximizing #ROI. #PPC #eCommerceSuccess #DigitalMarketing #PCIS #MUB

As D2C brands grow and expand across marketing channels, understanding how to get the most out of that investment is essential to healthy, sustained growth. Check out our best 5 tips for optimizing CAC. #digitalmarketing #growthmarketing #d2cbrands #bainandcompany #cac

Building and defining a promotional strategy is something more and more of our clients are asking us to do. Listen in to this interesting case study from our partnership with the FT, or ask me about the process for defining your promotional strategy that we are formulating given how important this RGM lever is becoming. And if "Defining your Promotional Strategy" is new news to you, here's a hint, of the 5 RGM levers that exist, you can no longer really use "Price" as a lever given all that has happened over the last 18 months, so Promotions is the next easiest tool to use!

Today's Tip: Offer promotions, discounts, and special deals to attract and retain customers. #tip #marketingtip #tiplist #techtip #businessmarketing #todaystip