The third-ever CNBC Sport newsletter is out! In this week's edition: *An exclusive interview with NBA insider Shams Charania, who made huge news this week taking over for his arch rival Adrian Wojnarowski as ESPN's lead basketball insider. *A Q&A with Raine Group banker Colin Neville on the state of sports business dealmaking. And more! Sign up for the newsletter in your inbox every week -- a link is in the story below. #sportsbiz #cnbc
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How Social Media is Transforming the Sports Industry In this video, we delve into the impact of social media and internet dependency on the sports industry, featuring insights from an ESPN professional. Discover how these changes are reshaping the way sports are covered and experienced. #SportsIndustry #SocialMediaImpact #ESPNInsights #DigitalTransformation #SportsCoverage #InternetDependency #MediaChanges #SportsProfessionals #ContentEvolution #IndustryTrends
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The sports industry is at a pivotal moment with Generation Z. As their preferences shift, leagues and media organizations are adapting strategies to engage this dynamic cohort without losing sight of their loyal older fanbase. Discover the key insights and strategies reshaping the future of sports content in Oliver Wyman's insightful article > https://owy.mn/49yzNA5 #Sports #GenZ #Media
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As we approach 2025, it’s time to take a look back at the year that was in sports media. And what better place to begin than Awful Announcing's traditional list of the Top 10 Sports Media Bloopers of 2024?
The Top 10 sports media bloopers of 2024
https://awfulannouncing.com
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Helping local / regional / national brands grow via digital marketing and the Power of ESPN
You don’t have a sports strategy in the digital space if you don’t include ESPN. ESPN App is larger than the next several sports apps combined. Not to mention the ESPN Fantasy App which is #8 in May. *In May* with no football. We know that shoots up to #2 starting in August. Sports is driving viewership and engagement and we’ve continued to have ESPN as the leader across all platforms - streaming, app and beyond! #sportsmarketing #powerofsports #poweroflive #powerofespn #espndigital
ESPN Digital in May once again led the U.S. sports category in unique visitors, marking the 27th straight month it has led the category, per comScore.
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New strategies are needed to engage younger sports fans. The same is true for the news business. Great insights from John Kosner and Ed Desser. "Researching your fan base is a must. (not just relying on Nielsen or syndicated services). Do a SWOT analysis on your media business. How many are willing to pay for your content? How much are sponsors willing to support you? How and where do your viewers spend their time? How do they define fandom? Do they bet on your sport? Where are your new opportunities?"
Today, sports retains its unique competitive advantages, but it’s hard to recognize the media business. My latest Sports Business Journal column w Ed Desser https://lnkd.in/egiWNABy
The New Dilemma in Sports Media. John Kosner’s Latest SBJ Column With Ed Desser — Kosner Media
kosnermedia.com
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Read about the remarkable life of David Sharapan and his perspectives on the sports betting business in today's edition of Meet the Bettors presented by Point To Point Marketing. https://lnkd.in/gZsCDEz8
Meet the Bettors: Dave Sharapan, The Bostonian vs. The Book
https://barrettsportsmedia.com
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Senior Writer and Editor | A Decade Of Expertise Crafting Original Reporting and Editorial Strategy
The WNBA has gotten some added attention with this year's draft class and some reductive and harmful expectations on what the game should be by people who still need to familiarize themselves with the league itself. For Substream Magazine, I dove into some opinions regarding Caitlin Clark's stardom, competitiveness, sports media, and how the matriarchial/hot take views of all of it doesn’t help women's basketball or its players. #journalism #sportsjournalism #media
Can Everybody Please Be Normal About the WNBA? - Substream Magazine
https://substreammagazine.com
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The National Football League (NFL) on Westwood One is a reach machine 🤖 Kick off your 2025 Media Plans with Westwood One's 30,000,000 National Football League (NFL)🏈 Postseason Listening audience. The audience is also YOUNGER than TV audiences 🔥 #nfl #podcast #radio #advertising #media #mediaplans #mediabuying #football #sports #sportsmarketing
Kick Off Your 2025 Media Plans With The 30 Million NFL Postseason Listening Audience Exclusively On Westwood One
https://www.westwoodone.com
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If you build it…
In my latest for Awful Announcing we situate the explosion of viewership this WNBA (Women's National Basketball Association) season for both #ION Scripps Networks Interactive & ESPN https://lnkd.in/en2VYNzB
ION, ESPN see WNBA viewership soar in 2024
https://awfulannouncing.com
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With the world’s most popular sport gaining popularity in the US, how can leagues and broadcasters expand on soccer’s momentum? ⚽ The answer likely lies in the technology they already have… 💡 As done so by a small team at UEFA, organizations are increasingly turning to their sports analysis technologies to create short-form analysis clips to engage with audiences on social media, creating new connections with fans beyond the whistle. In this article for Sportcal our very own Andy O’Neil explores the value of increasing digital engagement with fans. Learn more: https://ow.ly/6emJ50SJPyr #SportsAnalysis #FanEngagement #ViewerExperience #GenZ #SportsBroadcasting
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Great get!