Alex Fedotoff’s Post

This ONE Factor Determines How Much $ You Can Make In Your Store 👇 I’ve built dozens of million-dollar eCom brands. And time and time again… There’s ONE factor that dictates how much money I’ve been able to make. And no, it’s not the f*cking product or funnel. It’s the rate at which you can test CREATIVES. Because finding a winner is not only difficult… But EVEN if you already have a winner… It’s gonna exhaust itself out. You know this. Which is why your creative testing should NEVER stop. Every 8-figure brand I’ve ever spoken to tests creatives like a crazy motherf*cker. Heck, it’s why they’re worth 8 figures. These big brands aren’t testing 10 or 20 a month. They’re testing 30-40 per WEEK. Because the more data you get… The more likely you’ll find what REALLY works. Get testing. And watch your ROAS skyrocket like a geyser.

I did a deep dive analysis with a brand recently and this was some of the feedback I had… Stop pushing so hard to sell a product and sell a dream instead. What sticks with customers? A compelling narrative that illustrates an envisioned future with your product, going way beyond just product features. Focus your attention on emotions, instilling the belief that your product can fulfill aspirations. Customers want dreams over reality. #marketing #branding #ecommerce #beauty

Want to build trust with your customers and increase loyalty? Our latest blog post reveals the secret to creating a genuine connection with your audience through the returns process. It's no surprise that authentic brands tend to have lower return rates and happier customers. Learn how to use returns to build a strong brand: https://lnkd.in/dUG-uQUC #brandauthenticity #customerloyalty #ecommercereturns

𝘕𝘢𝘮𝘦𝘴 𝘴𝘱𝘦𝘢𝘬 𝘷𝘰𝘭𝘶𝘮𝘦𝘴, 𝘦𝘢𝘤𝘩 𝘤𝘢𝘳𝘳𝘺𝘪𝘯𝘨 𝘪𝘵𝘴 𝘰𝘸𝘯 𝘶𝘯𝘪𝘲𝘶𝘦 𝘴𝘵𝘰𝘳𝘺.  In my latest article, I share 𝟱 𝗸𝗲𝘆 𝗿𝘂𝗹𝗲𝘀 shaping consumer perception and brand success. From first impressions to lasting loyalty, I talk about the essence of branding and its integral role in navigating the over-saturated digital world. 🤳 #BrandingInsights #DigitalMarketing #BrandStrategy #MarketingTips #BrandBuilding #AndleebAbbas 

What separates good brands from great ones? (Hint: It’s not the budget—it’s the experience.) Good brands sell products. Great brands sell feelings. Here’s how great brands create unforgettable experiences: 1️⃣ They make customers feel valued. Personalized thank-you emails, exclusive offers, or even a quick note in the package. 2️⃣ They solve problems effortlessly. Fast shipping, seamless returns, and customer support that actually helps. 3️⃣ They build emotional connections. Inspiring ads, relatable stories, and a clear mission customers want to support. 4️⃣ They surprise and delight. Unexpected freebies, loyalty rewards, or a little extra that goes beyond expectations. 5️⃣ They stay consistent. Every touchpoint feels on-brand, from the website to the unboxing experience. Good brands are remembered for their products. Great brands are remembered for how they make you feel. P.S. What’s the best experience you’ve had with a brand? Let’s share in the comments!

If your an ecom brand and you KNOW your emails kinda suck listen up. 1. Create a burner email address: 2. Sign up to 10-20 of these leading DTC brands, or do yourself a favor and sign up to ALL of them: https://buff.ly/3ZhOc1p 3. Steal inspo and recreate their emails to your emails Here's a SOLID example, this is an "in-quiz" email these RIP. Now if that's too hard (understandably), just message me and I'll send over 30 different campaign ideas SPECIFICALLY for your brand.

This time, however, something other than Fintech is related to scaling: Branding is crucial as it establishes a unique identity for your business, differentiating you from competitors and building trust with customers. A strong brand strategy helps create a memorable impression, foster customer loyalty, and effectively communicate your values and mission. It also enhances marketing efforts by providing a cohesive message and visual identity across all platforms, making attracting and retaining customers easier. Read the full article: https://bit.ly/3yuwGMa #BrandStrategy #Marketing #BusinessGrowth #DigitalMarketing #CustomerEngagement

Before Onboarding vs. After Onboarding: Fashion Brand Success IN JUST 20 DAYS - Ad Spend: Scaled by 95% - Purchase Conversion Value: Increased by 62% - Average Order Value (AOV): Improved by 10% How We Did It: - Website Conversion Rate Optimization: - Introduced and tested different offers. - Catalog Ads Enhancement: - High-quality, appealing product images. - Use of catalog frames and strikethrough pricing to boost CTR. - Tested multiple product categories to identify top performers. - Promoted best-sellers in separate campaigns using static and carousel creatives. By analyzing past data, we identified the core reasons for poor performance and fixed each issue. Stay tuned for more updates! 📈

Wow. Tyler Horner and the Haus team just dropped the most comprehensive analysis on PMAX incrementality that I've seen yet. The question everyone is asking: Should I include or exclude brand terms from PMAX? Here is what we've learned from the Haus customers who have tested this... 1️⃣ Including Branded Terms Drives More Incremental Revenue than Excluding 50% of the Time. In other words, by total revenue, this race is a dead heat. Though the caveat here is that excluding branded terms drove 24% more incremental revenue on average across all tests. Put simply: When excluding brand won, it won big, whereas most of the brand-included victories were by narrow margins. 2️⃣ 100% of Experiments Found Excluding Brand Terms Lowers CAC Only a subset of experiment results included a new customer KPI, but the lopsidedness of this metric deserves some attention. The range of outcomes in favor of excluding brand terms was a 19% to 60% lower CAC – a 40% reduction in acquisition cost on average. Putting these two results together, including brand terms seems to drive disproportionate impact against existing customers, but may distract the algorithm away from new customers as a result. 3️⃣ Brands With an AOV over $238 Drove 27% More Incremental Revenue When Including Brand Terms The plot thickens. This is why you should be mindful of applying someone else's test result to your own brand. While the sample showed stronger results for excluding branded terms on average, there was a subset of high-AOV brands that found better success when including brand. The reason for this likely comes down to data scarcity. Higher AOVs correlate with higher CACs, which means less data fueling the algorithm. If you’re a brand in this category or just don’t spend enough to reach adequate volume thresholds, you may want to reconsider before applying those brand exclusions – an analysis from Smarter Ecommerce suggests the signal threshold is probably in the range of 300 to 1,000 monthly conversions. Tips for how to leverage this data in comments below...

A great product stands out by what it offers and how it’s perceived, but also the packaging, the design, and the message that create trust and loyalty with consumers. Success in branding is all about consistency—delivering a memorable experience and maintaining a clear vision. It drives sales, opens doors for new products, and enhances customer loyalty. So, what makes a great brand? It creates a memorable experience that resonates with consumers, backed by strategic marketing and design. #Marketing #CustomerLoyalty #BusinessGrowth #Strategy #Branding