Could not be more proud of the work our team did at Amazon Upfronts this week in New York. Was honored to help Creative Direct / Produce the creative for the Amazon MGM Studios section, and I think it turned out fantastically. It was Amazon MGM Studios’ first time doing an Upfronts presentation, and we insisted upon the highest standards. Here are some of my favorite press quotes about it: “So far Amazon is winning the Upfront presentation game. I am not trying to blow smoke, there is energy at Amazon Upfront that wasn’t at yesterday’s gathering. Great stage presentation, star-power and a clear message.”– Joe Flint, Wall Street Journal “Amazon breaks news, dazzles advertisers star-studded first upfront presentation.” – Joe Otterson, Variety “Amazon’s inaugural upfront presentation established the streamer among the ranks of its competitors as Prime Video brought formidable star power and lucrative new TV and film orders on Tuesday morning.” – Lucas Manfredi, The Wrap “Inside the Amazon Upfront: An A-list gauntlet is thrown. Could Reese Witherspoon in character as Legally Blond’s Elle Woods possibly be topped?” – Mikey O’Connell , The Hollywood Reporter “Amazon right now is running circles around NBCU and Fox’s Upfronts from yesterday. It’s a throwback to how these used to be in the best way.” Tim Baysinger, Axios “🔥first Amazon Upfront. You can feel the rush of ad dollars leaving TV.” - Rich Greenfield, Lightshed Huge kudos to the many many talented folks across teams that came together and made this happen.
Congratulations!! Blown away by all the new upcoming content coming to Prime Video (might be a little partial to #TheBoys 4th season premiere coming next month)! Hope one day to be apart of Prime Video & Amazon MGM Studios Upfronts!
Everything I've seen about it was overwhelmingly positive.
🔥🔥🔥 it was awesome
Congrats Alex to you and your team!
Congratulations! This is amazing!
Global Creative Advertising at Amazon Studios
7moKilled it!