As #Euros2024 reach the crucial culmination of the group stages, it's been very interesting to see the different approaches that brands have taken to their marketing around the tournament... whether official or non official, local market or EMEA wide, tournament or team sponsor, endemic or not, or just a brand trying to capitalise on the summer football buzz, there's been all sort of fantastic campaigns. It will be equally fascinating to see how some approach the knock out stages too as teams are knocked out and the narrative starts to shift... #marketing #sports #advertising #campaigns #football
Continuing with our #SummerOfSport series, Alex Brown, our UK Head of Sport and Entertainment, reveals why TV is still king for advertisers aiming to increase brand awareness and drive purchases during the Euros 2024 tournament. ⚽📺 Read the full article in Digiday here👉 https://bit.ly/3VzPMbo #SummerOfSport #Euros2024 #Advertising