Alec Stafford’s Post

YouTube remains underutilised by many TV production companies, which have traditionally left marketing and monetisation to broadcasters, distributors, or rights agencies. However, as TV's landscape shifts, this "blind spot" is becoming unsustainable. Producers must develop a presence on YouTube, understand its functionalities, and integrate it as a routine platform. Companies can future-proof their content strategies by building primary channels and exploring creative opportunities without disrupting existing partnerships.

No one will tell you this directly, but... YouTube is on the verge of becoming a dominant force in the streaming world, and it's changing how we consume content and how brands reach us. I can tell you first hand, I've been reaching for the YouTube app on my TV way more than Netflix these days... YouTube’s ad revenue is skyrocketing, reaching $8.9 billion in Q3 alone. This puts it on track to potentially equal the entire broadcast ad industry’s earnings in 2024. This shift is fueled by YouTube’s massive reach, especially among the coveted 18-49 demographic and younger viewers, who are increasingly turning away from traditional TV. But here’s the kicker: YouTube may be testing a feature to hide view counts and upload dates on its homepage. This is big. This move could be a game-changer for creators meaning new or niche creators could gain more visibility as content quality takes center stage over popularity metrics AND viewers might also benefit. They might be more inclined to explore older or less-viewed content, leading to a more diverse and engaging viewing experience. However, some creators fear this change could make YouTube too similar to platforms like Netflix, stripping away its unique identity as a community-driven platform. What are your thoughts??

Did you know, when asked if they had to choose one video streaming platform when stranded on a desert island, 31% of consumers surveyed picked YouTube? Thanks to @NewConsumer A recent survey of 3,500 US consumers found that YouTube is a favoured platform among the marooned, with Netflix coming in a distant second with 21%, followed by Amazon Prime Video and TikTok with 9%. This also appears to hold across generations, with YouTube chosen by 35% of Gen Z’s, 33% of Millennials and Gen Xers and 29% of Boomers. Gen Z in particular have a special relationship with YouTube, having grown up with the platform, they’re more likely to say YouTube is more entertaining, relatable, relaxing and influential on their life. Among streaming services, YouTube is the biggest and most watched. In Australia, 1 in 2 people use YouTube, registering 16.5 million unique active users per month. Meanwhile in the US, YouTube accounts for around 25% of total streaming time and 10% of all TV screen time. YouTube watchers tend to watch it throughout the day, accessing everything from Hollywood movies and music videos, to instructional content. Approximately half of those surveys report that YouTube makes them feel happy, relaxed and amused, similar to Netflix, while 31% say the service can make them feel smarter. It’s this diversity in content that has allowed YouTube to move from strength to strength, covering niche topics while also catering for the mainstream; and with YouTube’s scale and recommendation feed, creators can find meaningful audiences while delivering valued and relevant content. Rapidly becoming an integral part of the future of television, YouTube has been the dark horse in the streaming wars. Offering both longform and shortform, and content that couldn’t be found on more traditional services, YouTube’s high level of differentiation sets it apart from the rest, catering to a varied, receptive and appreciative audience. Want YouTube on your media schedule? We can help. Lexlab combines meaningful research with expert implementation support to maximise campaign performance, answering the why and how of digital advertising. Contact us today 📞 #YouTube #Television #GenZ #streaming https://lnkd.in/g55x8u5a

As YouTube user-generated content continues to become more and more professional in nature, the service is responding by allowing creators to organize their content into seasons and episodes.   This is also in response to YouTube content being increasingly made and consumed on actual televisions rather than hand-held devices or laptops. YouTube Chief Product Officer Johanna Voolich reported a 30% yearly increase in the number of creators making most of their YouTube revenue on TV screens.   Overall, YouTube has increased its Share of total TV viewing time in the US to 11% in August, which is more than any streamer or linear programmer.   This Deadline article really resonated with me because I find that a lot of my viewing these days is happening on YouTube, either through fitness subscriptions, sports commentary content or lifestyle videos. The content itself is feeling more and more packaged, with actual 'seasons' of videos (like multi-video moving vlog series), that closely mimic the traditional TV viewing experience. However, the content is also retaining its more 'organic', 'authentic' and 'realistic' elements for now. It will be interesting to see how this develops as the lines between user-generated and professional content continue to blur. #youtube #usergeneratedcontent #deadline

If you follow my page, then this article shared will seem funny to you. 🤣🤣🤣🤣 #Streaming || #OTT || #Platform || #ContentMarketingStrategy

𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐓𝐕'𝐬 𝐁𝐫𝐢𝐠𝐡𝐭 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐎𝐓𝐓 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 The recent news of Google Podcasts shutting down has many questioning the future of other Google media ventures. However, YouTube TV seems to be charting a different course. Analyst projections, as reported by the MoffettNathanson report, suggest YouTube TV will reach profitability in 2024 and generate significant net income by 2026. This positive outlook stands in stark contrast to Google Podcasts' fate. This disparity highlights Google's strategic focus on prioritizing services with a clear path to financial sustainability. What does this mean for the OTT landscape? YouTube TV's success highlights the continued strength of live TV streaming services. Consumers value the convenience of cord-cutting while still having access to live programming. With its projected growth, YouTube TV cements the importance of strategic partnerships with content creators and broadcasters in building a successful OTT platform. Thinking of launching your own OTT platform? Consider the growing demand for live content and explore the lucrative world of smart TV apps. Muvi One: Your Partner in Building a Thriving OTT Platform Muvi One empowers you to create your own branded smart TV app, without writing a single line of code. Our no-code solution allows you to: ✔ Effortlessly build a user-friendly app: Focus on your content strategy while Muvi One handles the technical complexities. ✔Drive user engagement: Employ features like in-app purchases, subscriptions, and autoplay to keep your audience coming back for more. ✔Monetize your content: Generate revenue through various models like subscriptions, in-app purchases, and advertising. Ready to take the next step in the thriving OTT market? Start your free 14-day trial of Muvi One today and experience the power of building your own successful OTT platform. https://lnkd.in/gbf_tUwE #OTT #Streaming #YouTubeTV #SmartTVApps #MuviOne #LiveContent Source: @CordCuttersNews

Exciting news from YouTube! The platform has achieved a significant milestone by introducing TV channel pages, enhancing the connected TV viewing experience for users. With this latest development, YouTube continues to innovate and expand its reach beyond traditional screens. Creators and businesses now have a powerful new tool to engage audiences on the big screen, opening up exciting opportunities for brand visibility and engagement. #YouTube #DigitalMarketing | Eran Nizri itamar gonsherovitz Yonatan Arami

💡 I shared some thoughts on how TV networks & producers are succeeding on YouTube, with Long & Short form content, monetization, CTV engagement, the YT flywheel and more. Take a look below and let me know what you think. 👊🏻 Thanks Nico Franks for the interview, Neil Price for the duet! and Lauren & Sarah for making things happen. #YouTube #CTV

As if TikTok, Instagram’s Reels, and Snapchat haven’t zapped Gen Z’s attention spans enough, Youtube is now experimenting with a feature that allows users to automatically jump to the best parts of the video.  YouTube users can already press and hold on a video for 2x speed, and, on mobile, double-tap to skip ahead 10 seconds in videos. According to the TV ratings company Nielsen, YouTube alone represented 9.3 percent of all TV and streaming viewership in February 2024. Netflix claimed 7.8 percent during the most-recent month, and third place — a tie between Hulu and Amazon Prime Video — wasn’t even close. And just to be clear, the YouTube domination is no anomaly for February 2024: it had already been number 1 each month for a year.

What’s your YouTube Marketing strategy? A number of people reached out flabbergasted that I had left Original Film (#5 Movie Producer of all time) and moved to StudioB (one of the of Top Social Media and Marketing Agencies) The big question… Why leave a power house? YouTube has taken market share in terms of eyeballs and is the perfect place to market Movies and TV. I made it my mission to #embrace YouTube and learn how to incorporate it as a #strategy. That’s why I joined StudioB It’s #23 with YouTube in the world. I’m not leaving the #film & #tv business. I’m figuring out how to grow it via YouTube. Most recently, #Deadpool x #Wolverine made the YouTube talk show rounds and created vast amount of content that lives on YouTube and other platforms. I’m sure they did they did the traditional nighttime talk and print stuff as well, but that’s not 1/4 of the #audience. And it doesn’t feel authentic. YouTube talk shows do and #content feels #authentic. They lack time limits. They lack old format. They have earned trust. They just live… Forever. (Go watch the #old Deadpool stuff on YouTube. It’s still there. Promoting Deadpool.) Figure out your YouTube strategy soon. If you need help, I work with the #23 #YouTuber in the world, Brandon Baum. He has systems and structure to get your film, tv show, or brand into the Youtube space in a big way. And as far as my relationship with Neal Moritz and Original Film… I was there for 25 years. I think that relationship is safe. #marketing #content #film #tv #youtube #disney #fox #business #brandedentertainment #ad