Last year we published our report on the "State of In-housing". Nine months in the making, our goal was to publish a report that would not just skim the surface of in-housing but delve much deeper. We also wanted it to be a rich source of insights on how the market currently views in-housing: expectations vs. reality, anticipated challenges, and most importantly, how to get in-housing right. The findings are as relevant today as they were then and you can download the report from our website now: https://lnkd.in/e279S7u5 #marketing #creativeagencies #advertising #media #inhousing
Alchemists’ Post
More Relevant Posts
-
🚀The Pitch Madison Advertising Report 2024 has arrived, packed with groundbreaking insights and projections🌐 Download here: https://bit.ly/3wpNLWd Nawal Ahuja | Sam Balsara | Avinash Pandey #PMAR2024 #AdvertisingInsights #media #advertising #marketing #report
-
-
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven Thomas J Thompson Michaela Gačnik #havasedge #advertising
-
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven Thomas J Thompson Michaela Gačnik #havasedge #advertising
-
I love this research….. mostly because it’s significant (3,000+ campaigns), credible (it’s Les Binet, one of the Godfathers of effectiveness), and because it’s funded by Meta……. So when one of your significant competitors publishes a big, credible effectiveness study, that says TV works (best) it really matters. Interesting to see the long and the short term strengths of the media. OLV most powerful short term (addressable and reduced wasteage leading to better “performance”), but “Television” bringing home the prize overall, because reach and engagement builds brands and businesses. Advertising is an investment, not a cost, if done right, but “cheap” advertising doesn’t always offer value.
Which media are most effective and efficient today? If you only look at short-term effects, you're missing the bigger picture. According to Les Binet, the big payback from marketing comes from the longer-term effect of brand advertising, ie. the longer-term effect on sales and profit over months and years. Les says, "The most effective medium in the world today is still TV." In this video series, Les Binet shares what he calls the “five keys” to optimal ad investment; growth prospects, profit margins, advertising costs, risk & advertising effectiveness. These essential insights will help you adapt your marketing strategy and optimise ROI. Watch now: https://lnkd.in/gq892PPs #advertising #investment #ROI #media #marketing #effectiveness #ThinkTV Kim Portrate GAICD Kurt Burnette Michael Stephenson Rod Prosser Georgie Nichols Richard Hunwick Nick Bower Vanessa Menser Bronwyn Fardon Stella Grieve Adrian Motte Georgia Hamilton Caitlin Lynch Larissa Ozard Neil Shoebridge Andrew Knowles
-
-
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven, Tyler Lombardi, Thomas J Thompson #havasedge #advertising
-
One of the most common questions I get here at Havas Edge is, "What's going to happen next?" Understanding this requires more than just forecasting; it demands a constant vigilance in gathering information. As the adage goes, "forearmed is forewarned," and in our fast-paced industry, staying informed is not just advantageous but imperative. It enables us to gain market insights, manage risks, foster innovation, and build trust with our clients. By keeping a finger on the pulse of market trends, economic shifts, and consumer behavior, we don't just predict the future; we prepare for it, ensuring that our strategies are as dynamic and forward-thinking as the markets we navigate. This commitment to staying informed is a cornerstone of our approach at Havas Edge, positioning us and our clients at the forefront of every opportunity.
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven, Tyler Lombardi, Thomas J Thompson #havasedge #advertising
-
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven, Tyler Lombardi, Thomas J Thompson #havasedge #advertising
-
Which media are most effective and efficient today? If you only look at short-term effects, you're missing the bigger picture. According to Les Binet, the big payback from marketing comes from the longer-term effect of brand advertising, ie. the longer-term effect on sales and profit over months and years. Les says, "The most effective medium in the world today is still TV." In this video series, Les Binet shares what he calls the “five keys” to optimal ad investment; growth prospects, profit margins, advertising costs, risk & advertising effectiveness. These essential insights will help you adapt your marketing strategy and optimise ROI. Watch now: https://lnkd.in/gq892PPs #advertising #investment #ROI #media #marketing #effectiveness #ThinkTV Kim Portrate GAICD Kurt Burnette Michael Stephenson Rod Prosser Georgie Nichols Richard Hunwick Nick Bower Vanessa Menser Bronwyn Fardon Stella Grieve Adrian Motte Georgia Hamilton Caitlin Lynch Larissa Ozard Neil Shoebridge Andrew Knowles
-
-
How could the latest developments in news and media be affecting your business? Here are some top highlights, broken down in our bi-weekly Media & Economic Snapshot! Haley Graven, Tyler Lombardi, Thomas J Thompson #havasedge #advertising
-
According to Avinash Pandey, Chief Executive Officer - ABP Network, 2024 is going to be a great year for the advertising industry. Watch the video to know more! 📍#PMAR2024 #PMAR2024 #AdvertisingInsights #media #advertising #marketing #report
