Alba Marco’s Post

Mark Grether was the creator of the #Uber ad network. Grether is leading the new advertising opportunity with #Paypal. Why should your business consider #B2B or #B2C spending on the new Paypal financial media network (#FMN)? ⭐ Access to 400 million PayPal users, 90 million Venmo accounts, and millions of Honey (SMB #CRM) users. ⭐ Users have not been exposed to ads on the Paypal platform before. Less advertising fatigue may mean improved ad engagement and conversions. ⭐ 35M Merchants use PayPal. It could be "rocket fuel" for B2B marketing and #advertising. Check out this #podcast from #TheCurrent. Allocating some spend to FMNs is worth trying to see if they outperform traditional ad networks. Share it with your team (but maybe not your competitors). 😉

Are you prepared and thought about this? 🤔 For us being prepared means having planned your deals and a dedicated setup in Amazon DSP. 💡 During 2023 on Prime Deal Days DSP outperformed all other ad types in Sponsored Ads by a long way. ☝ That is why we recommend all our clients and partners to maximize the effectiveness of your e-commerce advertising with DSP. It is not public yet, but our guess: July 16-17 is getting out there for Prime Day. It could also be a week before. #Amazon #DSP #PrimeDay2024 #IncrementalityMatters #HolisticVisibility #MetodaWay #DriveSuccessTogether

PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers. Uber, Netflix, Grab and now Paypal The list of publishers jumping on the ad revenue bandwagon as an additional revenue channel is more convincingly gaining traction. But not every publisher has the resources to build their own ad stack and hire Product, Ad Ops and technology teams to manage and scale Ads business. Adster's monetization platform helps publishers hyperscale revenue from Ads without crashing the mothership and build a reliable revenue channel to augment core revenue. #programmatic #programmaticadvertising #Adrevenue

Over-emphasizing but large enterprise clients have the money & resources to build parts of the stack needed, which is how it looks like: - APP / Web SDK solution (to orchestrate SDK demand partners like Google Ads Meta for Developers AppLovin and more) - Header Bidding - Server Side Open Bidding (and integrating 15+ API demand partners) - Ability to mine user-level data and build performance models (customer data platform) - Direct campaign capability - Realtime anomaly detection - Network extension - Data Science Module for Performance Campaigns (based on CPC, CPL, CPI etc.) - Extraction of metadata from page content (to run contextual ad) - Caching, pre-fetching with the ability to reduce ad-request latency - Native Ads to Banner Rendering - Last but not least Yield Optimizer (user-level floor pricing) We have built all of this basis our years of experience and clients for you as a publisher. Talk to us and power your #adtech journey along with us (Adster)

The challenge of connecting offline sales to online ad spend has tested brands since the beginning of Amazon Ads, but Amazon continues to take steps forward. Advertisers can now subscribe to NCS CPG Insights Stream, a new beta paid feature in AMC that provides modeled offline transaction signals for all US households. With this new feature, brands can: 1️⃣ Connect advertising impact on offline sales 2️⃣ Understand brand household penetration 3️⃣ Assess share of wallet And Amazon has made this super easy to use. You just need to subscribe your product categories of interest right in the AMC UI, and the transaction signals are automatically added to your AMC instance. This is a big. I'm excited to see brands test it out. #CPGInsightsStream #AmazonAds #AMC

Performance Max vs. Standard Shopping: Google revamps ad auction for holidays: Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

→ New blog: YouTube Shopping Takes on TikTok Shop TikTok for Business Shop has gained traction in the e-commerce world, now we are seeing YouTube Advertisers ramping up its own shopping capabilities to take on the competition. Read our latest blog: https://lnkd.in/eDJA683F → hello@the-cusp.com #digitalmarketing #socialmediatrends #techupdates #brandstrategy #TheCusp #NewBlog

https://lnkd.in/ga7EJNBv The typical human sees over 1K ads a day per various industry estimates, with now more commerce media ads surfacing daily that are to often random, out of context, and driving frustration for more consumers. More commerce media advertising doesn't simply mean more value for the consumer or shopper. Commerce and retail media ads need to stop intruding with what humans are interested in and start being what people are interested in. #media #retailmedia #commecemedia #brands #cpg #retail

Have you ever struggled to analyze sudden changes in your ad account performance on Amazon? Here are some possible solutions: - Define two time periods for comparison - Use Impact Scores to identify key contributors - Monitor Mix Change to track spending shifts - Analyze trends for products and seasonality - Prepare for upcoming shopping events Book a demo of the Ad Optimizer to streamline your analysis process.

Are Amazon and TikTok trying to take over our wallets? Check out this eye-opening blog post about how these platforms are blurring the line between entertainment and commerce. Get ready to question your online shopping habits. Read the full post here: https://ift.tt/cLt7gGM