Alex Redmond’s Post

The franchise marketing landscape is evolving rapidly with new technologies, changing consumer preferences, and a dynamic global economy. BizCom has embraced these changes by welcoming Brand J to our family, enhancing our ability to provide top-notch franchise development and marketing services. Our latest BizBlog explores the future of franchise marketing, highlighting trends like digital transformation, content marketing, PESO strategy, and technological advancements. Discover how to stay ahead in this ever-changing field and drive growth for your brand. Read the full article here: https://lnkd.in/gtmvGxRG #FranchiseMarketing #ContentMarketing #Strategy #Innovation #FranchiseGrowth

Excited to share my recent interview with SmartBug Media and their #CEO, Jen Spencer, where we explored strategic approaches to local marketing in the #franchisebusiness space. Our discussion highlighted the importance of aligning #search strategy with business goals and emphasized the data-backed approach to local markets. Although not included in the final interview edit, we also delved into the significant role #ai plays in #franchisemarketing. #AIautomation enables #franchisors to distribute local content to many franchisee locations much faster than before, thereby supporting #franchisees in ranking higher in #SEO by providing fresh content. Additionally, AI helps synthesize customer data into more unbiased insights, offering valuable information to enhance #marketingstrategies in a fraction of the time it once took. A big thank you to SmartBug Media for the opportunity to share these #insights! Check out the full interview for more details.

Having 360-degree experience in the franchising world, I can confidently say I’ve seen what it takes to make a franchise thrive. And when they say that marketing is essential, they aren’t kidding. Here are some key elements of a good marketing strategy in franchising: Build a solid marketing plan: Identify your local audience, define your budget, set goals, and stay aligned with your franchisor’s strategy. Leverage your franchise brand: Brands like Spherion offer strong recognition and marketing resources. Consistent messaging builds trust and attracts both clients and candidates. Go digital locally: Optimize for local SEO, engage on social media, and use targeted ads. Staying connected with the community through email marketing and quality content is ideal for success. You can read more about these strategies in my recent blog post. Now I’d like to hear from you. What’s the most effective marketing strategy that has worked for your business? https://lnkd.in/gDtx-Cm4

In the dynamic landscape of franchise marketing, digital transformation continues to redefine how brands engage with customers and drive business growth. https://lnkd.in/gp242FFh

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous observation by John Wanamaker aptly captures the dilemma many franchisors face today. Navigating the complexities of franchise recruitment marketing is daunting, with estimates suggesting that 80% of the marketing spend may not directly contribute to successful franchisee recruitment. Understanding where to efficiently channel marketing funds can significantly enhance a franchise’s ability to attract quality candidates without unnecessary expenditure. https://lnkd.in/ePSmXwhT

Personalization isn’t just a trend – for franchise corporations, it’s a revenue generator. From location-based tweaks to seasonal updates, see how customizing your digital strategy at a local level can lead to significant engagement.

In the dynamic landscape of franchise marketing, digital transformation continues to redefine how brands engage with customers and drive business growth. https://lnkd.in/gkg6ZuRc

Are Franchise Brands Helping Their Franchisees with Multiple Approved Advertising Options? 🔍 More Choices, More Work When franchise brands offer their franchisees multiple “approved” local advertising solutions—whether it’s different agencies or platforms—they might think they’re providing flexibility. But in reality, they’re adding more to the franchisees’ plate. 💸 Costs and Complexity Add Up Instead of simplifying their lives, franchisees now have to spend time, money, and resources evaluating each option. Agencies can be costly, with fees and media markups quickly adding up. Plus, each option comes with its own targeting strategies, audience setups, and reporting methods. ⚖️ Inconsistency and Complexity The result? Inconsistency across the brand, increased complexity, and much more work for the franchisees. By trying to offer choice, brands are actually setting their franchisees up for a tougher road. ✅ Streamline for Success Sometimes, less is more. A single, well-chosen partner could streamline processes, reduce costs, and ultimately set franchisees up for greater success.

In the world of franchise marketing, staying ahead of the curve is crucial. While Facebook ads have long been a staple in digital marketing strategies, it’s time to re-think how we use them to drive franchise success. https://lnkd.in/gxH4EdrY

The 11 Essential Elements For Your Franchisee Marketing Toolkit That Drive ACTION. Eleven foundational steps must be completed before launching your franchisee marketing toolkit, whether you are putting pen to paper for the first time or are tasked with revising your existing documentation. I’ve written a free guide based on the key lessons I've learned from organizations whose marketing programs I’ve helped develop. When these elements are missing, they are absolute scalability killers. Franchisees need absolute clarity, and marketing must be tightly aligned with operations and the more significant business goals. The 11 Essential Elements Every Franchisee Marketing Toolkit Needs To Support Scalable Action is a free guide and is available now.  Click Here: https://lnkd.in/gxpSdq8S Or comment FRANCHISE below, and I will DM you a link to the PDF.