Aishwarya Sunil’s Post

I just took a call with a European marketing agency seeking to expand in the USA. The good thing is that they recognize the need to learn "how" to sell to US buyers and "what" to say to create and sustain meaningful sales conversations. After reviewing their (confusing) website, two of my first suggestions were: (1) Reach out to an expert like Robert Kaminski 🎯 at Fletch to streamline your website Home page information architecture, UX and messaging (with the goal of carrying over the framework into the supporting pages and CTAs). (2) Reach out to a company like Wynter and Peep Laja to test/refine various messaging options for resonance with your ICPs for both the website and to inform initial sales narratives. While I work on structuring an initial 30-60-90 day plan to help them target, attract and transact with their ICPs -- it often "takes a village" (of experts) to fast-track success. Cost of sale for Wynter and Fletch if this prospect buys? $0. That's the power of building trust in social media and communities.

Think about it this way: why would your customers trust you to do a good job... ... if you haven't done a good job on the most visible parts of your business? Would you eat in a dirty restaurant? Would you get a haircut from a barber with a bad cut? Would you add your credit card information to a dodgy looking website? Whether it's branding, web design, marketing, or UI – first impressions and how we show up matter a lot. These touch points help our prospects feel comfortable, build trust, and get excited about becoming our customers. A client recently told me something that stuck: running a business is hard and you need to take all the chances to sell that you can. So don’t ignore how you show up. Your audience definitely isn’t. #b2b #branding #digitalmarketing

“My work is sh*t💩 .” I’ve been there so many times. Staring at a project I’ve poured hours into and still not feeling satisfied. Sound familiar? Being a designer in the B2B marketing world can be tough. Unlike B2C, where bold and flashy gets attention, B2B requires a careful balance of creativity and business objectives. It’s about blending visuals with strategy to communicate value, build trust, and resonate with multiple decision-makers. What’s helped me? Taking my time!! Especially with new clients. Don’t feel pressured to nail it on the first try. It’s okay to need space to understand the brand’s voice, the audience’s needs, and how to make a lasting impact. Creating multiple versions of your design is also key in B2B marketing. It gives clients a range of choices, minimizes miscommunication, and shows that you understand their unique needs. In the end, it’s about making the feedback loop smoother and keeping the business goals at the forefront. And most importantly, don’t overthink it. Sometimes, “good enough” is actually perfect😉. Trust your instincts and always remember the big picture: communicating value, not just making it look pretty. Have you ever felt stuck like this?👀

When the rest of the world knocks off work,marketers brains don't rest.From looking at billboards,to analyzing product packaging and any other advertising material, sometimes it goes to customer relationship management and analyzing what businesses can do to be better. Our brains are literally working 24/7, and it's okay for non marketers not to get it. Do you ever find yourself randomly analyzing businesses and identifying gaps and strengths? #Marketing

Here are three easy ways to stand out in the inbox today… Removing the preview text will not only make them more curious to click but will most likely be the only ones without it. (Remove the text using this code for Active Campain: ͏ ‌  ) Add a GIF for your profile picture! This will instantly capture the eye of any reader, making your email pop. Showcase a product before the reader even opens the email! (Best for ecom business) When you look in the promo tab, you can now see pictures of various products. There are Single Image Previews (PromotionCard): Images displayed underneath an email entry in the Promotion Tab. Deal Badges (DiscountOffer): This feature displays a deal description and promotion code under an email in the Promotion Tab. It’s a visual cue that drives engagement and sales. Custom Logos: Gmail now allows the setting of a Custom Logo for emails, which gives them a more professional appearance. If you want the code to all these, comment “code,” and I’ll send it over.

Did you know: 75% of senior marketers report being asked to do more with less, and 86% agree that budget cuts mean making big changes in how they work to achieve their goals? Check out this MarketingProfs piece to learn about how you can do more with less. Adjustments include: 🎯Translating business objectives into quantified customer goals ⬇️Doing fewer things 🛤️Prioritizing moments that matter most in your customer's journey ... and more!! Learn more here👇

I cringed when a client said "your designs are phenomenal!" Because great design usually tells me one thing. People like looking at the email... and not clicking. Force of habit maybe. I tend to focus on high level strategy and eye level email, SMS and retention tactics. So I rarely talk about how killer our designs are. That's why I cringed when an 8-figure client started raving about our creatives. But, to be honest, I never like the compliment. Because an email isn't meant to be looked at. And an SMS isn't meant to have copy admired. The design is all meant to get clicks. Because every relationship starts with a click. But, well, every now and again I can admire great design work! Am I wrong to cringe? --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

Great opportunity! It's essential to keep in mind that the conversion tactics used by large corporations don't always fit the reality of small brands. It's very inspiring to see a solution specifically designed to help small businesses automate customer acquisition without needing large budgets or brand recognition. It's definitely worth exploring this proposal and considering how it could benefit our business. 🌟

Marketers...you have email (obv). And, you have SMS or maybe just beginning to dabble with that channel. Look, as consumers, we know you're not proficient because we see very few brands reaching out to us via SMS today, let alone fully integrating touch points with emails. So, I'm just going to say it...you've been caught red-handed. 😂 Some brands are doing a phenomenal job integrating the two and we'd love to share how they do it. Just the other day, one of the brands I follow, Blaque Diamond Wheels showed some proficiency. I opened up one of their emails and then shortly after received an SMS that said, "Thank you for your interest in Blaque Diamond Wheels! Did you make a purchase? If so, which design did you choose? If not, may we assist." Okay, so it's still not personalized to the degree it should be...but baby steps! Are you ready to take some baby steps? Or, a big leap? MERGE is here for it. Read more: https://okt.to/1WHmC2 #digitalmarketing #smsmarketing #emailmarketing

Redesign 22/30 ✅ Creating a high-converting landing page sales funnel is crucial for driving sales and growing your business. Here's a breakdown of the essential components: 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐆𝐫𝐚𝐛𝐛𝐢𝐧𝐠 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 Your headline should immediately capture your audience's interest and communicate your unique value proposition. 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞 𝐂𝐨𝐩𝐲 Use compelling copy that highlights the benefits of your product or service and addresses your audience's pain points. 𝐂𝐥𝐞𝐚𝐫 𝐂𝐚𝐥𝐥-𝐭𝐨-𝐀𝐜𝐭𝐢𝐨𝐧 Include a prominent call-to-action button that guides visitors to take the desired action, such as making a purchase. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐀𝐩𝐩𝐞𝐚𝐥 Use eye-catching visuals, such as images or videos, to engage visitors and reinforce your message. 𝐓𝐫𝐮𝐬𝐭 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 Incorporate trust elements, such as customer testimonials or security badges, to build credibility and reassure potential customers. By optimizing these key components of your landing page sales funnel, you can effectively guide visitors through the customer journey and increase your conversion rates. #funnels #landingpage #redesignchallenge