Aio Mobile Stuff’s Post

There are many levels of 'personalized', but in none of the information presented here about the data points used is anything that I would classify as actually personal such as viewing history, likes/dislikes, genre classification. The use of Top 10s and other lists should really be driven by something that is about the viewer to be successful as a personalized content discovery methodology.

Have you noticed a jump in the number of movies and TV series that are now emerging on services other than the one that originally produced it? Shouldn’t be a surprise. Revenue-hungry content producers are loosening the Scrooge-like hold they’ve held on their branded content for their own streaming offerings. Data from Ampere Analysis indicates that profitability is increasingly back in vogue (https://lnkd.in/g2mrtSED). Content producers are now licensing content for access on other streaming platforms, including some that may compete with their own streaming offerings. While some of this shift includes short-term licensing deals, essentially promotional efforts to reach new audiences, much of the activity is simply acquiescing to economic reality. If a series or movie isn’t pulling its ROI or viewing weight on a creator’s own service, moving it to a streaming service that has greater audience scale and reach can potentially breathe life into a stale brand. (#Netflix + #Suits, anyone?) #Profitability #Streaming #Syndication # Licensing #SappingtonMedia https://lnkd.in/gbAMsGWY

What have you watched recently? In most streaming services, having a catalog of recently watched content is helpful as a user and viewer. For this experience, I looked at empty states and filled states of the Recently Watched sections of the streaming service. There's a lot of promise here for a great page. Something to note for later is that the microcopy for the empty state needs rewriting - the syntax is rough and there should be a compelling message for users to find something to do. As I course through the streaming service's nav menu, I'm thinking of adding sensitivity warnings for library content that displays empathy to users who may not be able to handle certain levels of violence or featuring moments/talents that may disturb some viewers. Either way, I'm stoked!

Netflix and (YouTube) chill? Should be easy to do since YouTube is the leading OTT service, with more than 2 billion users worldwide. Our latest ebook 'Behind the Screens' reveals how US audiences consume TV content across platforms and what this means for your advertising efforts. Dive into these insights in our latest ebook 'Behind the Screens.' https://bit.ly/3yNbLnC #streaming #consumerbehavior #programmatic #wearemiq

Let's talk about the OTHER... According to Parrot Analytics, the data reveals that while Netflix holds a significant 8.6% share of United States originals by platform, the category labeled as "Other" comprises a remarkable 44.6% share. That is clearly where the market is going and for me the focus for distribution of independent content in the new decentralised echo system that is emerging after the streaming wars ended. You need to be on as many platforms in as many territories simultaneously as possible, and offer your film or series to the audience in the digital destination they are already in, watching and looking to discover new content. #Streaming #ContentDistribution #DigitalEcosystem #IndependentFilmmaking

YouTube, owned by Google, is set to introduce a new feature allowing creators to organize their content into seasons and episodes, mirroring the structure used by streaming platforms like Netflix... Read More At:- https://lnkd.in/gDMvPaUa YouTube Google Netflix #creators #content #streaming #platform #news #NewsUpdate #newsfeed #dailynews #IBWNews

Start streaming Netflix, and you’ll see a list of recommended films and TV series based on the types of movies and shows you’ve watched in the past. You’ll even see an estimate of how closely these shows line up with the content you’ve watched in the past (i.e., “97% match”). What you’re experiencing is a branding and marketing strategy called content personalization. It’s being used everywhere, from streaming services to marketing emails, to improve the customer experience, drive conversions, and build brand loyalty. https://bit.ly/3K9WeAM

👀 In today's competitive streaming landscape, content recommendations are more crucial than ever. With households subscribing to an average of 4.6 VoD services, the ability of a platform to deliver personalized and high-quality recommendations can make or break user satisfaction. Despite this, only 8% of viewers are happy with the recommendations they receive. Netflix takes the lead, thanks to its advanced algorithms and AI-driven suggestions. Dynamic thumbnails and personalized ads enhance the user experience, making Netflix the go-to choice for 37% of streamers discovering new content – far ahead of Prime Video & Amazon MGM Studios at 14%. Interestingly, interface issues are also a significant factor in cancellations. While 30% of Q2 cancellations were due to content dissatisfaction, 24% were because of challenges in finding content or poor ad experiences. Reach out to Dominic Sunnebo and Andrew Skerratt and explore key strategies for retaining and delighting subscribers. https://lnkd.in/eMZgWVT2

In Q2 2024, Netflix accounted for one quarter of the world’s streaming original series premieres. With new content necessary to mitigate subscriber churn, this pipeline of fresh content gives Netflix a massive structural advantage. The next closest competitor in global supply share for original series is Prime Video & Amazon MGM Studios at 9.0%, followed by Disney Streaming's Disney+ at 4.0%. Netflix’s lead in supply of original content has translated to an even larger lead when it comes to demand for these shows. 32.9% of global demand for streaming originals was for a Netflix series, suggesting the streamer provides strong value for its 277+M subscriber base relative to the monthly fee. Get more insights on global content supply trends with Parrot Analytics' Content Panorama: https://hubs.ly/Q02LMm8z0

Netflix is undoubtedly a powerhouse in the streaming industry, boasting a stellar 2024 with soaring stock prices, growing subscribers, and critical acclaim. Many consider them the victor of the streaming wars. However, a closer look reveals a surprising contender: YouTube. Americans spend more time streaming YouTube content on their TVs than any other service, including Netflix. YouTube generates almost as much revenue as Netflix, even without considering its paid offerings. With its reliance on user-generated content and absence of upfront content costs, YouTube's dominance in watch time and revenue signifies its increasing influence in the entertainment landscape. #Netflix #YouTube #StreamingWars #Content #Entertainment #chartr #sherwood #streaming