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Ananthoo and his dedicated team at Organic Farmers Market (OFM), with over 300 organic farmers are rewriting the rules of fair pricing and sustainable agriculture. 🍅🥕 Driven by a mission to bridge the gap between farmers and consumers, OFM ensures that farmers receive fair prices for their produce, covering the minimum production costs and empowering them economically. This initiative also guarantees consumers access to a diverse range of chemical-free vegetables year-round at fixed, transparent prices. 💰 Founded over 16 years ago in response to the stark disparities Ananthoo witnessed in fruit pricing, OFM has evolved into a national movement, impacting farmers across Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Rajasthan, and parts of Himachal Pradesh. Their model focuses on consistent availability of safe food, fair pricing, livelihood protection for farmers, and raising awareness about safe agricultural practices. 🧺 Through their cooperative stores and community-driven approach, OFM has created a sustainable marketplace where farmers can thrive despite challenges like fluctuating harvests and infrastructural setbacks. Read more 👇 https://lnkd.in/gyCGhHkC #OrganicFarmersMarket #FairTrade #SustainableAgriculture #FarmersFirst

The agriculture sector in India is expected to gain better momentum in the next few years due to increased investments in #agricultural infrastructure, such as irrigation facilities, warehousing, and cold storage. Furthermore, the growing use of farm mechanization and new varieties of crops are likely to improve yields for Indian farmers. India is expected to become self-sufficient in pulses, oilseeds, maize, and other crops in the coming years. Southern India is a major agricultural hub, producing a diverse range of #crops due to its favorable climate and fertile soil. Key crops include #rice, the staple food crop in states like Tamil Nadu and Andhra Pradesh, along with #sugarcane, #cotton, and tobacco as important cash crops. Groundnut and soybean are significant #oilseeds, while bananas, coconut, and mangoes are widely cultivated, especially in Tamil Nadu, Kerala, and Karnataka. The region is also known for its spice production, including black pepper, cardamom, and chili. Coffee and tea are grown in the Western Ghats, particularly in Karnataka and Tamil Nadu.Maize, pulses and various fruits and vegetables are cultivated for both domestic consumption and export. These crops not only support the region's economy but also contribute to India's agricultural diversity and global market presence. In line with the efforts of the Indian Government, the Media Today Group is organizing AGRITECH INDIA 2025, the 16th International Exhibition on #Agriculture, #FarmMachinery, #Dairy, #Poultry, #Livestock & #AgriProcessing Technology in Bangalore, India, from August 1-3, 2025. This event will bring more value additions to the existing technology from around the world. The event has proven to be a valuable platform for Indian growers, agri-entrepreneurs, start-ups, importers, exporters, and other stakeholders to expand and diversify their business activities. It will provide opportunities for agri-business enterprises to display and launch their latest product ranges, mechanization, and technological innovations for #farmers. #Karnataka is one of the highest economic growth states in India. Agriculture is the primary occupation for most of Karnataka’s rural residents, and agriculture and its allied activities account for 49% of the state’s income.Karnataka is a major producer of many agricultural products and is home to one of the largest agricultural produce markets in Asia, located in Hubli. With its multiple advantages and status as the capital of Karnataka, #Bangalore is undoubtedly the prime choice for organizing the 16th AgriTech India 2025. #BIEC Ministry of Agriculture & Farmers Welfare, Government of India Agri Infra Fund BASF Agricultural Solutions The Agricultural and Processed Food Products Export Development Authority (APEDA) AgriVijay India Pulses And Grains Association AgroStar Ninjacart Innoterra AGRITECHNICA ASIA AgriTech India 2024 Irrigation Association of India Rivulis Irrigation India Dutch Greenhouse Delta UK India Business Council

Understanding the Key Differences in Pomegranates from Maharashtra, Gujarat, and Rajasthan Pomegranate farming in Maharashtra, Gujarat, and Rajasthan exhibits unique characteristics, reflecting the influence of regional climate, soil, and farming practices. Here's a comparative overview: Maharashtra Strengths: Excellent size, shelf life, and juice content. Consistently in demand for both domestic and export markets due to superior quality. Challenges: Issues like sunburn, sucking pests, and challenges in achieving desired finishing and full red color during specific months. Gujarat Strengths: Outstanding fruit quality with vibrant color and good juice content. Challenges: Smaller fruit size compared to Maharashtra. Lower shelf life, especially problematic during summer when transporting to distant markets. Rajasthan Strengths: Comparable size and shelf life to Maharashtra. Suitable for long-distance markets. Challenges: Lower juice content compared to Maharashtra and Gujarat, leading to reduced demand during summer. Market Dynamics Domestic Market: Consumers primarily focus on price rather than specific attributes like size or juice content. Therefore, the state offering pomegranates at the lowest cost often dominates the domestic market. Export Market: Export demands prioritize size, quality, and shelf life. Farmers meeting these criteria receive better prices, irrespective of the state they belong to. Opportunities for Growth 1. Sustainability: Pomegranates are evolving as a reliable crop with consistent market demand. Emerging export destinations like Australia offer promising opportunities. 2. Organic Farming: Growing demand for organic pomegranates in domestic and international markets. 3. Value Addition: Increasing demand for pomegranate juice and arils has led to the establishment of several processing units in India. Conclusion Farmers from all three states can thrive by focusing on producing high-quality, market-demand-compliant pomegranates. By adopting practices that enhance size, quality, and shelf life while minimizing production costs, pomegranate farming can remain profitable and sustainable. With rising demand for organic and processed pomegranate products, there is immense potential to explore both domestic and export markets effectively. Let us continue to work towards making pomegranate farming a benchmark for sustainable and profitable agriculture. #PomegranateFarming #MaharashtraAgriculture #GujaratAgriculture #RajasthanAgriculture #OrganicFarming #FruitMarket #SustainableFarming #ExportOpportunities #AgriBusiness #FarmersEmpowerment

Assam Begins Potato Supply to PepsiCo, Promises Economic Boost for Farmers In a monumental move set to redefine the agricultural landscape of Assam, the state has initiated a groundbreaking collaboration with PepsiCo, the multinational consumer food products giant, to supply potatoes. This partnership holds the promise of prosperity for local farmers while signaling a significant step towards sustainable economic growth in the region. Recently, a substantial quantity of 50 metric tonnes (MT) of potatoes was dispatched from Dibrugarh to PepsiCo's manufacturing facility situated beyond the state borders. This marks the beginning of a transformative journey aimed at catering to PepsiCo's annual requirement of 50,000 MT of potatoes from local farmers in Assam. These potatoes will be utilized in PepsiCo's upcoming plant in Nalbari, scheduled for commissioning in 2025. PepsiCo has demonstrated its commitment by proactively engaging with farmers in Assam, providing them with training and premium-quality seeds to cultivate high-grade potatoes. The company's investment in the construction of a state-of-the-art plant in Nalbari, with an estimated cost of Rs 778 crore, underscores its dedication to fostering sustainable agricultural practices and empowering local farming communities. Two trucks laden with 25 tonnes each of premium-grade potatoes have already commenced their journey from Tingkhong to PepsiCo's plant, with more consignments slated for dispatch in the near future. The success of this collaboration is evident in the impressive yields of up to 700 grams per potato, showcasing the potential for enhanced agricultural productivity in the region. The establishment of PepsiCo's plant in Nalbari is poised to have a far-reaching impact, benefiting an estimated 5,000 farmers in Assam. Additionally, it is expected to spur demand for cold storage units with a cumulative capacity of 60,000 metric tonnes in the coming years, further boosting economic activity in the region. Acknowledging the challenges faced by Assam's agricultural sector, including environmental factors such as erratic rainfall and natural disasters, concerted efforts are underway to address these obstacles and improve crop yields. The collaboration between Assam and PepsiCo stands as a testament to the potential for transformative change and sustainable agricultural advancement in the region. #potatonews #potaonewsindia #solanumtuberosum #thepotatopage #assampotatoes

One Hectare Model In Central India, Sehore District, near Bhopal Integrated farming model for marginal farmers of India, may need to take shape in the next decade. We are talking to marginal farmers, building an ecosystem, working on water security, food forests, developing soil carbon number on arid landscapes, and developing diverse revenue streams for rural livelihoods. Rural Business Intelligence is very different to what several of us Urban college graduates were exposed to. Simple models to simplify complex food security & adhere to GDP variables may be crucial for better food nutrition. If India intends to work on commodities futures, then, a Eco-Learning App in several regional languages maybe crucial. A decision support system to reduce wastage, produce more vegetables - fruits - lentils & pulses - dairy - poultry - herbs - spices maybe also beneficial in about a decade. Geographical Area in Madhya Pradesh (M.P.) is 307.56 Lakh Hectares (LH). Gross Cropped Area (GCA) is 261.15 LH % of Gross Cropped Area to Total area is 84.91% Net Sown Area (NSA) is 152.05 LH Crop Intensity % (GCA/NSA) is 1.72 Double Crop area is 99.23 LH. Net irrigated area is 115.35 LH Net Irrigated Area % to Net Sown Area is 75.86, & Net Sown Area % to Gross Cropped Area 58.22 % of Small & Marginal farmers to total farmers is 75.56 Average land holdings (Hectare) is 1.57 There are 48.35 Lakh Marginal Farmers (below 1 H), which as a % to total number is 48.33, and the area they sow & work upon is 23.72 LH, which as a % of total sown area is 15.14 Transparency - Trust - Traceability - Sustainable land mass - low risk P/E ratios, optimum prices, amazing regional food products, etc., may all be relevant to develop international food brands out of India. We intend to work with diverse groups to develop frugal & resilient One Hectare models and also work on IPs in the space of natural resource management - energy - Agriculture - health care - frugal manufacturing technology. We also intend to open source a lot of our findings over the next 3 years. If you have suggestions, please send them across to me over here - DM - email - phone call - or better still, come visit us. Thank you. #marginalizedcommunities #foodsecurity #watersecurity #foodforest #cropprotection #cropinsurance

Godrej Agrovet Limited Pioneers Oil Palm Processing in Tripura: A Sustainable Future for Farmers In a groundbreaking initiative set to transform the agricultural landscape of Tripura, Godrej Agrovet (GAVL) has announced plans to establish an Oil Palm Processing mill in the Dhalai district. With an initial processing capacity of 10 tonnes per hour, this venture not only aims to boost local farmers' incomes but also plays a crucial role in India’s National Mission on Edible Oil - Oil Palm. What’s New? The mill, slated to commence operations by 2026, is a significant stride towards enhancing the oil palm plantation business in the region. Currently, Godrej operates a nursery in Dhalai with a capacity for 300,000 saplings per year, which they plan to expand to 500,000. This move will ensure a steady supply chain for the processing mill, allowing farmers to sell their produce locally, thus reducing dependency on external markets. Creating a Supportive Ecosystem In addition to the processing mill, Godrej Agrovet is set to launch an advanced Research & Development center dedicated to oil palm cultivation. The establishment of the 'Samadhan Centre' will further support local farmers by providing comprehensive resources and assistance in oil palm farming techniques. Tripura's Agriculture and Farmers' Welfare Minister, Ratan Lal Nath, expressed excitement about the partnership, emphasizing the mill's potential to uplift local farmers and the economy. "With the oil palm processing mill, farmers can now sell their produce within the state, enhancing their livelihoods," he stated. A Vision for the Future Godrej Agrovet aims to expand its oil palm plantations to 120,000 acres by 2027, showcasing its commitment to sustainable agriculture and rural development. Managing Director Balram Singh Yadav highlighted the initiative's dual focus: supporting farmers while generating employment opportunities along the entire value chain. This venture is not just about business; it represents a significant step toward economic empowerment for the farmers of Tripura and a model for sustainable practices in agriculture. Join the conversation: How do you think such initiatives can reshape the agricultural sector in India? Share your thoughts below! #GodrejAgrovet #SustainableAgriculture #OilPalm #Tripura #FarmersWelfare #InnovationInFarming #EconomicEmpowerment Nadir Godrej, NK Rajavelu, Sougata Niyogi, Rakesh Swami, Mishika Nayyar, Godrej Industries Group, Balram Singh Yadav Gaurav Kapoor, Godrej Agrovet Limited, Godrej Consumer Products Limited, Godrej DEi Lab,

The Tamil Nadu government should take inspiration from Tripura's recent initiatives and focus on promoting its GI-tagged Sattur Samba & Ramnad Mundu dry red chilli in global markets, particularly targeting the value-added chilli flake segment, which is in high demand as a pizza and burger topping. The Sattur samba and Ramnad Mundu chilli, cultivated organically by default in aspirational districts of Tamilnadu, has immense potential to cater to growing international markets, much like Tripura's recent plans for Bird's Eye Chilli exports to Germany. Tripura’s Agriculture Minister, Ratan Lal Nath, recently announced a massive expansion of organic farming across 50,000 hectares during a special event in Agartala. By supporting farmers through the distribution of transport vehicles to Farmer Producer Companies (FPCs) and promoting organic farming practices, the state is empowering its agricultural sector. This initiative, aligned with Prime Minister’s focus on sustainable agriculture, highlights the need for reducing chemical fertilizers and pesticides while improving farmers’ income through organic and scientific methods. Tamil Nadu’s Sattur Samba and Ramnad Mundu chilli, known for its unique mild flavor and pungency, has strong potential in the growing international demand for organic and value-added products. If the state government prioritizes targeted efforts, similar to Tripura’s, it can enhance the global presence of Sattur Samba and Ramnad Mundu chilli, particularly in Western countries where the demand for single source mild pungent chilli is raising among growing Indian restaurants in Western countries and raising global mild pungent chilli flakes with raising pizza and burger consumption. Tamil Nadu should strategically position itself in the value-added chilli market by focusing on logistics, marketing, and sustainability, ensuring the state’s rich agricultural heritage and its farmers' incomes flourish on the global stage. #chilli #seasoning #topping #flakes #organic #GItag PALANEESWAR RAJARATHINAM. 7010043267 Professor of Practice Tamil Nadu Agricultural University Spices Board India

Madhuvanti Organic The biggest problem for farmers in Gujarat is selling mushrooms due to limited market access and inadequate distribution channels. Many farmers struggle to reach potential buyers, leading to surplus production and financial losses. Our solution focuses on creating a robust marketing and distribution network that connects farmers directly with consumers and retailers. By leveraging digital platforms, we aim to facilitate online sales and promote local mushroom varieties. Additionally, we plan to organize regular farmer’s markets and establish partnerships with grocery chains to ensure a steady demand for mushrooms. This initiative not only aims to boost farmers' incomes but also to provide consumers with fresh, locally-grown produce. By addressing the core issue of market accessibility, we hope to create a sustainable model that benefits both farmers and the community. #madhuvanti #madhuvantifarm #mushroom #market #selling #problem #india #gujrat #product #oyater #agriculture #horticulture #agri #farmer #farm #organic #organicfarming #indian

Floating vegetable cultivation! In the waterlogged lands of Pirojpur, Bangladesh, an agricultural revolution is taking place through the innovative practice of floating vegetable cultivation. 🌱✨ 🔎 In the villages of Nazirpur, farmers prepare floating beds that yield seedlings within 20 to 25 days. These beds produce a variety of vegetables such as papaya, bottle gourd, pumpkin, and various greens. Annually, this method generates seedlings valued at around 25 crore taka. The produce is showcased in vibrant floating vegetable markets, where dinghies serve as stalls. 📈 Nazirpur and Swarupkathi have 308 hectares dedicated to floating vegetable cultivation, with an expected yield of 5,500 tons of vegetables valued at approximately 25 crore taka this year. In Pirojpur, water has become a catalyst for agricultural ingenuity, transforming challenges into opportunities for prosperity and sustainability. #Bangladesh #agriculturalrevolution #agricultural #floatingvegetablecultivation #vegetablecultivation

𝐈𝐒𝐄𝐂 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐏𝐚𝐩𝐞𝐫 𝐒𝐞𝐫𝐢𝐞𝐬 𝐇𝐨𝐰 𝐭𝐡𝐞 𝐌𝐨𝐝𝐞𝐫𝐧 𝐅𝐨𝐨𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐡𝐚𝐢𝐧𝐬 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐚𝐬 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐨𝐟 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐟𝐫𝐨𝐦 𝐊𝐚𝐫𝐧𝐚𝐭𝐚𝐤𝐚 𝐀𝐮𝐭𝐡𝐨𝐫𝐬: 𝐊𝐞𝐝𝐚𝐫 𝐕𝐢𝐬𝐡𝐧𝐮, 𝐏𝐚𝐫𝐦𝐨𝐝 𝐊𝐮𝐦𝐚𝐫 𝐚𝐧𝐝 𝐀. 𝐕. 𝐌𝐚𝐧𝐣𝐮𝐧𝐚𝐭𝐡𝐚 How the Modern Food Retail Chains Emerging as Alternative Channels of Agricultural Marketing? Evidence from Karnataka is a paper that explores factors influencing small and marginal farmers' participation in Modern Organised Retail Chains (MORC). Analyzing data from 160 tomato growers in Chikkaballapur, Karnataka, the study highlights key determinants such as cultivation area, yield, procurement prices, technical help, and transportation. It also reveals how rejection rates, distance to collection centers, and APMC prices impact farmer decisions. #agriculture #smallfarmers #agrimarketing #karnataka #ISEC Find the link here - https://lnkd.in/giVEeGyD