Africa Practice’s Post

🌟 Industry Insights: Trends in Nigerian Media, Entertainment, and Event Management 🌟 Hello LinkedIn community! As the vibrant giant of Africa’s creative landscape, Nigeria’s media, entertainment, and event management industries are in perpetual motion. Let’s dive into the trends shaping our dynamic ecosystem: 1. Media Evolution: Digital platforms are revolutionizing content consumption. With the rise of streaming services and online news portals, traditional media outlets are adapting to stay relevant. Boundaries blur as media platforms merge. Streaming services, podcasts, and social media collide, creating a rich tapestry of storytelling. How do you think this shift will impact content creation and distribution? 2. Homegrown Productions: From Nollywood blockbusters to Afrobeat hits, Nigeria’s creative output resonates globally. How can we amplify local narratives while maintaining international appeal? Collective insights shape the future comments below or connect. I’d love to hear your take. #Nigerianmedia

How Have Netflix's Top 2024 African and Diaspora Original Releases Performed? (Part 2) Yesterday at MIP Africa, Netflix's VP of Content for the Middle East and Africa, Ben Amadasun, was on hand for an hour-long conversation with a packed house of eager listeners. During the talk, Amadasun said that African titles are very popular in the Caribbean: "From the data we see, there's a lot of viewing of African stories in Jamaica and across the Caribbean. We're really impressed by how well these stories are connecting with Caribbean audiences." Last month, Akoroko Premium subscribers received a detailed newsletter that included analysis of this very key data. The August dispatch noted that Caribbean nations dominate the top of the lists of countries where African and "Afropean" Netflix films and series outperform, suggesting strong and consistent engagement in the region; not in any European countries nor the USA. Aside: This year's launch of the ITC-Afreximbank "Strengthening AfriCaribbean Trade and Investment" initiative in June certainly was an indication of something. Of course, African countries are well-represented, as they should be in this context! Although, however, overall engagement across the African continent is much less uniform compared to the Caribbean. This is influenced by several factors including varying degrees of digital infrastructure. Subscribe to receive the previous two "How Have Netflix's Top 2024 African and Diaspora Original Releases Performed?" newsletters as well as yesterday's insights into Ben Amadasun's MIP Africa Netflix Africa disclosures: https://lnkd.in/gevT2uY7

From early 2023 to early 2024, Kenya’s social media users increased by 3.6 million, while online video streaming increased to 22%, according to the Communications Authority of Kenya. Despite the fast growth of digital media & its consumption, Kenya's traditional media dominates advertising and consumption. What does this say about Kenya's media landscape and evolution? We're confident of these 4 trends that media and advertising professionals should expect. 1️⃣ Steady rise in #digitalmedia and legacy media📺 dominance. 2️⃣ Data-driven media buying strategies & optimization 3️⃣ Economic uncertainties. 4️⃣ AI's 🖲️continual role in media and emerging technologies. Read the full article here🌍 https://zurl.co/YcTk #mediainsights #mediabuying

Emerging markets in the film industry are experiencing rapid growth fueled by factors such as rising disposable incomes, increasing urbanization, and a growing appetite for diverse content. Countries in regions such as Asia, Latin America, and Africa are emerging as key players in the global film market, presenting lucrative opportunities for producers to tap into new audiences and revenue streams.

Asian content watchers, The Philippines is coming on strong 💪 Read the takeaways from my recent trip to the Asian Academy Creative Awards Manila networking event this month in our newsletter. What are broadcasters and streamers producing? What trends are working in the market? If you haven't signed up yet, follow the link below. TGC Global Entertainment #international #television

#IndustryNews: A panel of leading experts has been invited by the Culture Secretary to provide independent advice and expertise as part of the government-led review looking at future funding models for the BBC. The panel consists of figures from across the broadcasting and media sectors, including Oli Hyatt MBE (Managing Director of Blue Zoo Animation Studio), who were selected in consultation with the industry, based on their experience and knowledge of issues at the heart of the UK’s media industry and public service broadcasting. Oli Hyatt comments, "I am honoured to have been chosen to advise on the BBC’s future funding as a member of this expert panel. The BBC not only represents a cornerstone of British culture and values but also plays a critical role in the global media landscape. As someone who has navigated the rapidly evolving commercial realities of being an independent producer working within the dynamics of a global marketplace, I appreciate the unique challenges and opportunities that lie ahead." "My work has given me a profound appreciation for the role of children's content in public service media, especially at the BBC, highlighting its vital importance in shaping young minds and reflecting diverse perspectives. Being part of this initiative is immensely important to me, both professionally and personally. It offers a unique opportunity to contribute to the shaping of a sustainable future for an institution that has been a beacon of quality broadcasting for decades." "This review is about ensuring that the BBC can continue to be funded to innovate, entertain, and inform for generations to come amidst rapidly changing technological and consumer landscapes. It's about finding a balance that respects the heritage and public mission of the BBC while embracing the potential for evolution and growth. I'm excited to contribute my experience and insights towards crafting recommendations that will help secure the long-term viability of one of the world's most revered public service broadcasters." Read more about the panel below. #animation #creativesector #funding #media

📱 From #TikTok bites to trusted news sites, how do YOU like your daily dose of info? Online news site TODAY stopped reporting this week ahead of its merger with CNA, marking a major shift for the local media scene. With #SensingSG, we have been tracking Singaporeans’ media intake for the past year and have uncovered some fascinating trends that are driving this turbulence in the news landscape. At the heart of it all we find that as we scroll further into the digital media age, the real story is how we’ll balance 𝑞𝑢𝑎𝑙𝑖𝑡𝑦 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑞𝑢𝑖𝑐𝑘 𝑐𝑜𝑛𝑡𝑒𝑛𝑡. 🧐 𝐖𝐡𝐨’𝐬 𝐰𝐢𝐧𝐧𝐢𝐧𝐠: 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐩𝐫𝐨𝐬 𝐨𝐫 𝐭𝐡𝐞 𝐯𝐢𝐫𝐚𝐥 𝐯𝐢𝐝𝐬? 👉 𝐅𝐢𝐧𝐝 𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐚𝐬 𝐨𝐮𝐫 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐮𝐧𝐜𝐨𝐯𝐞𝐫𝐬 𝐭𝐡𝐫𝐞𝐞 𝐤𝐞𝐲 𝐭𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐦𝐞𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦: https://lnkd.in/gJzaZekz

Chinese micro-dramas are reshaping the global entertainment landscape in 2024, capturing audiences across North America, Europe, and beyond. With over 55 million app downloads and projected revenues hitting $10 billion, it's clear that this trend is gaining unstoppable momentum. Key players like ShortMax and ReelShort are leading the charge, mastering content production and innovative marketing strategies while keeping a keen eye on costs. Yet, challenges loom—regulatory hurdles and cultural nuances must be navigated carefully to sustain this growth. This meteoric rise isn't just a trend; it's a shift in how millions engage with storytelling. As we witness this transformation, the potential for investment and new content opportunities is vast. Let’s keep an eye on the evolving narrative—these dramas are just getting started!

Dr. Sammy Ajufo JP, MNGRM, CBMP believes that Nigeria’s broadcasting industry needs big changes. Right now, there’s poor management, unqualified people in important jobs, and weak rules to keep things running smoothly. The NBC, the organization supposed to oversee this, mostly just issues licenses and doesn’t enforce high standards. Suggestions include creating a Broadcasting Practitioners Council of Nigeria that would make sure everyone in broadcasting follows the same rules as other industries do in banking and medicine. This Council would focus on training, hiring skilled people, and keeping everyone in line with global standards. It’s important to review all parts of the industry—owners, managers, and workers—to make sure everyone is doing their job right. This could bring back trust and quality to Nigerian broadcasting and make it a strong part of African media. https://lnkd.in/dHKmKDfR 

Could the move from linear television to digital-first content be a catalyst for the unprecedented inclusion of under-represented groups in the TV industry? 📺 🤔 Though this seismic shift is not without its costs and challenges, Remi from the Gritty Talent team explores how a digital-first sector could be the big barrier breaker for the TV industry of the future - and the impact that it will have on TV production 💥 https://lnkd.in/eQfePpmD #TVProduction #TVIndustry #Inclusion #DigitalFirst #DigitalContent #AIInTV #RepresentationMatters #DiversityAndInclusion