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Strengthening tourism value propositions through entrepreneurship, validation & data-based insights

With the recent news of Salt Lake City's successful bid for the 2034 Winter Olympics, Utah joins northern Italy as the second region to play host twice in the 21st century (SLC 2002 and 2034, Torino/Milano-Cortina 2006 and 2026). The parallels, I think, will be interesting to compare in years to come. Both initial games (as well as Milan's EXPO 2015) are often held up as among the more successful mega-events of the modern era, paying off in terms of immediate economics, destination branding, and catalyzing innovation. With the IOC Agenda 2020 parameters establishing new host evaluation metrics moving forward, these cities will be among the first to test this novel, sustainability-first model being pushed. Already there are some clear overlaps (re-using of infrastructure) and divergences (SLC's densely-contained games vs. Milano-Cortina's wide-spread setting). They should be important case studies. Looking forward to following along with their respective identities as details continue to solidify...

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