Adthena’s Post

Having my fair share of experience when it comes to the sales, marketing, and writing side of all things guns/outdoors, I always enjoy seeing how industry trends change throughout the years based on various factors. For example, last year's SHOT Show seemed to present itself as "The Year of the Lever-Action". What are your top 3 predictions on industry trends we may expect to see in 2025?

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On "Get to Know Your Customer Day," we're reminded of market research's critical role in understanding our customers. We know that thorough market research is the foundation of practical strategies and successful outcomes. By diving deep into customers' needs and preferences, we can tailor solutions to meet unique challenges and drive success. Knowing your customers isn't just important—it's essential. #vetaccess #customerexperience #marketresearch #insights

Peaks aren't easy to conquer - alone. Check out our top 10 tips that will help you adapt your strategy to keep up with the clicks. https://okt.to/N596hR

Peaks aren't easy to conquer - alone. Check out our top 10 tips that will help you adapt your strategy to keep up with the clicks. https://okt.to/7xorUL

Unveiling Your Market's True Potential: TAM, SAM, and SOM Explained Ever wondered about the size of the pie you're trying to grab a slice of? In business, TAM, SAM, and SOM are your secret ingredients for market mastery! 1. Total Addressable Market (TAM): The entire market opportunity, considering every potential customer. Imagine the whole pie! Why It Matters: TAM helps assess a market's attractiveness and potential for growth. It's a goldmine for strategic decision-making! 2. Serviceable Addressable Market (SAM): The realistic slice of the pie you can reach with your resources and capabilities. Why It Matters: SAM defines your target market and prioritizes resources for maximum impact. Focus on the tastiest piece! 3. Share of Market (SOM): The percentage of the SAM your business currently owns. How big is your slice compared to the competition? Why It Matters: SOM reveals your market position and competitive strength. Time to grab a bigger fork! Remember: These metrics are dynamic and influenced by technology, customer preferences, and regulations. Keep an eye on them to adapt and thrive! #TAM #SAM #SOM #MarketResearch #BusinessGrowth

Here are the latest product and Company updates you can expect in this second week of August.

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Peaks aren't easy to conquer - alone. Check out our top 10 tips that will help you adapt your strategy to keep up with the clicks. https://okt.to/S8q6sb

We are deep into building our strategy and roadmap for 2025, so it’s the perfect time to share some tips on competitor analysis. I’ve listed my top strategies in the carousel - what are your best tips or formats for analyzing the competition? Let’s exchange ideas!