Adrian Speyer’s Post

Here’s how to ACTUALLY build community around your event: (no more starting from zero) You know the drill. Big event is 3 months away. Status of community? Nonexistent. Just like last year, rebuilding begins. Lots of money, time, and a headache. However, our top clients have found the blueprint. Here’s the breakdown you’ll want to tap into: 1. Invest in a platform that does the heavy lifting. Technology is your ally here. Pre, during, and post-event. - Automated reminders and updates - Forums for continuous engagement - Analytics to track and adapt 2. Your event ends, but community is just getting started. All the time and money invested? Here’s when to continue it’s impact. - Load all event content onto event platform - Move IRL conversations virtual - Create the new hang-out hub 3. Host ongoing smaller events year-round. People won’t talk about your last event year-round. - Keep conversations going - Create new relationships  - Capitalize on current events 4. Encourage user-generated content. Their stories are your best marketing. - Reward engagement with exclusive perks - Share attendee experiences and testimonials - Host contests for the best event-themed content 5. Go time for your next event. It's not a restart; it's a ramp-up. - Leverage your ongoing community - Early bird content sneak peeks - Exclusive access for returning members Maintain your momentum. Keep your community active. Keep the heavy lifting at event time to a minimum!  Anything you would add here? ............................................................................ HiveGPT is Campaigns on Command, Powered by the AI Agent swarm. It's free, for a limited time. #ai #eventtech #b2bmarketing

The New Wave of Eventtech. Here is an update on the event technology landscape. This update refers to Q3 - 2024. —————————————————— I introduced a new category, AI. This refers to AI-first tools, not to tools that use AI within their platform. Still in the making and difficult to assess as many companies say they do AI but the implementation is somewhat limited. —————————————————— This map is the result of my analysis, and experience in eventtech. It is subjective and purely editorial. I added a new category: measurement. Some of the criteria for inclusion in the wider map: * New product features * Revenue milestones * Organic media coverage (no paid placements) * High-profile client sign-up * Recent funding rounds * Country-specific penetration * Recurring presence in online planner conversations * Positive online reviews * Meaningful product launches If I missed you, send me a message by December 15, 2024, with an answer to the above criteria (it doesn’t have to be all of them) and what category fits you best. —————————————————— Disclosure. Inclusion on this map is NOT pay-for-play. I switched to alphabetical order. It was previously random. I have worked and do work with many of the companies listed. However, I also have never talked to many of the companies listed. The map is not up for sale for sponsorship for eventtech providers. This map does not endorse any of the listed companies, and it is not buyer advice. —————————————————— If you want a PDF with clickable links, ask for it in the comments. —————————————————— Did I miss you or a tool, you know? Get in touch and let me know, or send them this post. P.S. If you or your favorite eventtech has been featured, repost this. Let everybody know.

Military/Governent Event Planners, check out this comprehensive list of event technology! One thing I’ve noticed in the gov event space is that we don’t utilize #eventtech as much as we should! #eventplanning

Event Tech Live Las Vegas - Session Spotlights 💡 Join Dahlia El Gazzar for 'Are you doing LinkedIn wrong?' Dahlia will give you 7 ways to correct course and elevate your voice on LinkedIn. Find collaborators, discover the latest event industry trends, build your professional network, and stand out as a sought-after event professional. It's time to do LinkedIn differently to make meaningful connections, get inspired by event-focused content, and fuel your event planning success. 💡 Join Joe Colangelo for his session: Let’s Get Real: Applying AI and Analytics for Event Success This session will explore practical, impactful ways A.I. can be harnessed to improve marketing reach, personalized messaging, and real-time insights into actionable patterns and behaviors to move on. This hands-on session will illustrate (with real examples) how A.I. is unlocking advanced data techniques to improve the decision-making process, clean and enrich data more meaningfully, and grow your audience. Get these sessions in your calendar! If you've not already registered, do it now! It's FREE to attend: https://lnkd.in/dw4Ad8vD #ETLVegas24 #EventProfs #EventTech

🌟 Join Us at the Elevate and Empower Summit! There’s Still Time to Register! 🌟 Hey everyone, I’m currently participating in the Elevate and Empower Summit, and I’m excited to share that it’s not too late for you to join this exceptional event. If you haven’t signed up yet, here’s why you should consider attending: Practical Takeaways: Each session delivers solid, actionable strategies from some of the top minds in our industries. These insights are immediately applicable, providing tangible benefits for your career or business growth. Flexible Viewing Options: Grab yourself a VIP ticket, you gain access to all sessions on-demand. This flexibility allows you to learn at your own pace and according to your schedule, essentially bringing industry leaders’ wisdom to your fingertips whenever you need it. Exclusive VIP Benefits: Opting for a VIP ticket not only gives you prolonged access to the content but also includes over $7,000 worth of exclusive gifts from the speakers. Plus, you’ll have a greater chance to win our Ultimate Visibility Pack, enhancing your professional visibility significantly. There’s still time to make the most of this opportunity. Register now, secure your VIP access, and start benefiting from the wealth of knowledge and networking opportunities available. Sign up and start watching! https://lnkd.in/g--RjiKF I look forward to seeing how these insights propel you to new heights. Let’s advance together! #ElevateAndEmpower #ProfessionalDevelopment #IndustryLeaders #NetworkingOpportunity

📊 What are the 3 most popular types of events? Companies seeking innovation and impactful results are betting on three formats that offer high engagement, strategic networking and practical learning. Swipe to the side and find out more about each of them! 👉 Are you offering an event? Count on Timeline International to create innovative and impactful experiences! #events #digital #marketing #digitalevents #moments #tech #ai #summit #workshop #timelineinternational #creation

Let's set the scene 🎬 You're at a busy event or conference, moving between stages, roundtables, and meetings. You promised to return to the office with fresh insights 💡 and maybe even some new leads or business connections 🤝 But you're also juggling emails, virtual meetings, reports, and social media updates 📲. Staying present while optimizing your networking and learning? Not so easy 🤹 It's time for event organizers to make retaining information easier for everyone involved. 🙌 👉 Enter Voxo Event - Everyone stays informed and engaged. Our AI-driven insights deliver a unique experience for attendees, organizers, speakers, and marketers alike. 🎉 #eventtech #eventmanagement #networking #AI #eventorganizer

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐮𝐬𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐞𝐯𝐞𝐧𝐭? When you attend an event, do you notice how things are a lot more personalised now? Instead of wondering what sessions you should go to or what exhibitors you should visit, All this information can be hand fed to you and really personalise your journey throughout the event. All based on a few questions you answered when you registered. Pretty impressive isn’t it! The sophistication of technology and what you can do with it in the event landscape still blows my mind! And I am only scratching the surface. With the use of AI and the way the algorithms are becoming a lot more intuitive, You can really start to target specific information based on your attendees needs and desires. Being able to personalise an event experience through using technology can really enhance the value your event offers your customer. It can enrich their interactions and enhance their engagement during their time at the event. Making your event stand out and create a memorable experience for all that attend. What are some other cool enhancements you’ve seen with event tech these days? Would love to know what you won in the comments below 👇 If you are looking for some creative ideas to engage your customers, comment below with the word ‘EVENTS’ and let’s have a chat about how I can help 👇 👇 #eventswithimpact #events #eventorganiser #eventplanning #eventtechnology

Events season is ON, but Registrations are OFF (The 6 ways to change the game) 2024 Event’s season is in full swing. Everyone’s mission? Boosting registrations. But how, is the question. I brought on Tamar Beck to discuss. Here’s the takeaways: 1. Leverage Your Advocates Don’t just broadcast. Engage. Find those who love your event. Use them to attract more. 2. Incentivize Referrals Bring a friend? Get a reward. Discounts, VIP access - incentives matter. 3. Curate Connections Networking's out. Personal introductions are in. It’s about meaningful matches, not just attendance. 4. Market Early, Market Smart Awareness first. Conversion next. Nurture potential attendees way before registration opens. 5. Value Over Volume What’s in it for them? Solve a problem, offer a solution. 6. Learn from Festivals Create a tribe. Offer ongoing value. Sell out without the hard sell. The takeaway? It’s not just about getting bodies in a room. It’s about creating experiences and impact. Strategy for your next event: 1. Start with your advocates 2. Incentivize connections 3. Make networking meaningful 4. Build awareness early 5. Communicate value clearly 6. Borrow from the festival playbook Events are more than numbers. They’re communities waiting to be engaged. ………………………………………………………………………………………………   HiveGPT helps to develop a custom GPT for your campaign or event. Campaigns on Command, powered by the AI Agent swarm. It's free, for a limited time. #ai #growth #b2bmarketing

It sure looks like people want a different approach to in-person tech events. There has been response to the event that Nicole Klug and I are hosting on July 18 in Toronto. It's a 50-person event focused on purposeful networking and connections. Our goal is to help you meet as many people as possible and spark new opportuniites. The format is five discussion tables around different aspects of AI and marketing. After 20 minutes, you move to another table to meet new people. Tickets are only $10. They're going fast! The link to register is in the comments. #inpersonevents #events #AI #marketing