adQuadrant’s Post

Excited to speak at DTCx Media Buyer Summit tomorrow! The webinar will take place @ 11am - 4pm EST (5pm-9pm UK) and is presented by Triple Whale and Gorgias. For media buyers, Ecommerce Brands, digital marketers, brand managers, and anyone looking to stay ahead in the fast-paced world of media buying. Take a look below! https://lnkd.in/ec8PhHBD In my session, I'll be covering Brand Equity in Paid Media; → What exactly is it and why should we care about it → How we can cultivate and leverage with Paid Media (Google, Meta & Programmatic) → Examples of brands that do this well → How we should report on our efforts See you at 5pm UK, 11am EST

🚀 Dive into the world of media buying with MCLS! At MCLS, we know that choosing the right media channel is essential to the success of your campaigns. Here are some insights we have gained in the world of media buying: Goal-oriented thinking MCLS stresses the importance of defining clear goals before you start media buying. Whether it is brand awareness, lead generation or conversions, a focused strategy is the key to success. Data as a guide Make decisions based on data and insights. MCLS believes in using data to understand audience behaviour and identify the most effective channels. Cross-channel synergy MCLS advocates an integrated approach. Combining different media channels can create synergy and increase the impact of your message. Creativity that stands out A message that stands out is essential. MCLS encourages integrating creativity into your media buying strategy so that your brand sticks with the audience. Optimisation is a continuous process Media buying does not stop at implementation. MCLS recommends regular monitoring and optimisation to ensure you get the most out of your investment. Read more in our blog: https://kntn.ly/18a5b61c At MCLS, we are ready to guide you through every step of your media buying journey. Contact us at: https://mcls.eu/contact 💪 #MediaBuying #Advertising #MCLSInsights #DigitalMarketing

How do we see retail media in 2024? As specialist in retail media, we will continue to see growth in retail media spend in 2024, but we will also see a consolidation in retail media networks. ” Retail media has rapidly become the third-largest digital advertising channel behind paid search and social advertising". Hereunder some good practices: -go for CONTENT that converts: make products stand out and improve conversion rates. Target specific retailer audiences and environments versus a one-size-fits-all digital ad approach. Contextual relevance matters. -grow your brand awareness by mixing organic visibility and e-COMMERCE market place cross promotions with other retailers to higher converting placements and diversified new audiences -focus on first party data by incorporating retail media networks into marketing plans to leverage retailers' first-party data and customer insights to target more effectively. -strategic partnerships can lead to increased reach with measurable results keeping in mind that continual testing is key. -balance paid and organic with owned social media COMMUNITY and ambassadors campaigns that establish credibility and trust This is what we do with our EnjoyBeauty+Wellbeing platform!

Wondering how #BrandLoyalty ❤️ impacts your bottom line? Discover the shift in loyalty and how it stacks up with creative, targeting, reach and recency in our "Five Keys to Advertising Effectiveness" report. 📘 Download today: https://hubs.li/Q02FfZk-0 #Marketing #CPG #AdvertisingEffectiveness

Struggling to make your brand stand out in the crowded digital marketplace? Axe & Sledge faced a similar challenge when they needed to boost their online presence and drive conversions. Through strategic adjustments and personalized approaches, they transformed their digital marketing efforts. Here are some key takeaways: 1. Understand your audience deeply to tailor your messaging. 2. Leverage technology to analyze customer behavior and optimize campaigns. 3. Prioritize customer relationships for sustained growth. By applying these strategies, Axe & Sledge not only enhanced their visibility but also saw a remarkable increase in conversion rates. Implementing these steps can help you achieve similar results! What strategies have you used to boost conversions? Share your tips below! #DigitalMarketing #ConversionOptimization #MarketingStrategy #Ecommerce #AxeAndSledge https://lnkd.in/efR2d3S8 BlueTuskr

Do you have an exceptional product but struggle with sales? It might be time to reevaluate your digital advertising strategy and CX approach. Some of the ways you can enhance your sales strategy include: 📱 Take an omnichannel approach to enhance customer interactions. Doing so turns every touchpoint into an engagement opportunity. 📱 Create guidelines to ensure ad campaigns reflect your brand values and drive positive customer engagement. 📱 Optimize sales funnels with diverse digital sales programs. This includes inside sales, technical field sales, and market development. 📱 Use robust data profiling and lead sourcing for more accurate customer targeting. 📱 Invest in continuous learning to ensure the team is capable of delivering top-tier digital advertising solutions. Reach out to us if we can help with any of these to supercharge your digital advertising efforts! 🚀 More information on our CX services here: https://lnkd.in/gvTQZSnA #CX #DigitalAdvertising #Outsourcing

If you're searching for innovative ways to connect with your target audience, partnering with a media buying agency could be the game-changer you need. Media buyers are key players in the advertising landscape. They strategize, negotiate, and purchase media space to effectively reach your target audience and maximize your return on investment (ROI). Some advantages of working with a media buying agency: ➡️ Expertise and Experience: Agencies bring deep insights from years of navigating various advertising platforms. Their tailored strategies ensure optimal ad spend impact. ➡️ Cost Efficiency: With strong negotiation skills and established media relationships, media buyers secure better rates and deals, saving you money while maximizing your budget. ➡️ Access to Advanced Tools: Media buying agencies utilize cutting-edge software and resources, streamlining the entire process for more effective campaigns. ➡️ Creativity and Strategy Development: Creativity is the heartbeat of any effective media plan. It allows brands to break through the clutter of ads consumers are bombarded with daily Don’t leave your advertising success to chance; let FiG be your partner in reaching your target audience and achieving your business goals. https://lnkd.in/gsQY6rPw #MediaBuying #AdvertisingStrategies #TargetAudienceEngagement #DigitalMarketingExperts #AdSpendEfficiency #CampaignCreativity #BrandVisibilityBoost #AdvertisingPartnerships

Here is how we’ve helped one of our new clients scale from £2k to £16k/month – and it’s not even the end of the month yet! What’s even more impressive? We only increased their ad spend by £50/day in August to get these results. Before coming to us, this client was losing money and struggling to grow for years. Their previous agency wasted their budget on retargeting the same audience over and over again, with no focus on customer acquisition or lifetime value. Our main focus is long-term growth by acquiring new customers and optimising their value over time. Retargeting is important, but not at the expense of real growth! The takeaway? You don’t need to massively increase ad spend – you need to spend it smarter. That’s how we get results that last. If you're tired of spinning your wheels and want real growth, stay tuned as we have some exciting insights and strategies coming soon and we might just be spilling alllll the winning formulas. 📞 Ready to scale? If you'd prefer to work directly with us, book a call with me here: https://lnkd.in/gynb8xCF

Why media buying should be on your radar: Targeted Reach: Get your ads in front of the people who matter most. Say goodbye to wasted impressions! 🎯 Cost Efficiency: Maximize your budget with strategic placements that deliver the best bang for your buck. 💰 Real-Time Optimization: Track performance and make adjustments on the fly for optimal results. 📊 Brand Safety: Ensure your ads appear in safe, reputable environments. 🛡️ With the right media buying strategy, you can transform your marketing efforts and drive impactful results. 🚀💼 #MediaBuying #DigitalMarketing #BrandAwareness #MarketingStrategy #TargetAudience #ROI

A Match Made in Digital Heaven (Social Media & E-Commerce) In today’s fast-paced world, social media isn’t just for likes and shares—it’s a powerhouse for driving eCommerce success. 🔹 Engagement turns into conversion 🔹 Content creates brand trust 🔹 Data fuels smart decision-making   The brands that understand how to leverage social media for eCommerce growth are the ones that are dominating the digital marketplace. If you’re ready to transform your online presence into a business-driving machine, let’s connect! #SocialMediaMarketing #Ecommerce #DigitalStrategy #BusinessGrowth #MarketingTips