adPlanet ’s Post

Attract attention from retail foot traffic with the adPlanet Topper Network or engage a captive audience with the adPlanet UI Network — or both! With two ways to capture the shoppers' eyes with in-store DOOH, plan your next campaign on adPlanet's nationwide retail network. Learn more about adPlanet Retail Media Group: https://loom.ly/7_EnfYw #adPlanet #advertising #mediaplanning #shoppermarketing #OOHadvertising #DOOH 

Attract attention from retail foot traffic with the adPlanet Topper Network or get in front of a captive audience with the adPlanet UI Network — or both! With two ways to capture the eyes of shoppers, plan your next campaign on the largest grocery and retail DOOH network. Learn more and get in touch: https://loom.ly/7_EnfYw #advertising #mediaplanning #shoppermarketing #OOHadvertising #DOOH #adPlanet

Summer Friday is here once again and we're talking about the earned impact of Digital Out-of-Home. According to OAAA, a compelling DOOH ad can do more than drive impact with passersby but also turn into social media shares amongst passionate fans. Maximize your brand's impact by connecting with us to learn more. #DigitalOOH #TargetedMedia #DOOH

DOOH has come a long way, leveraging the latest technologies to create incredible engagement. With 76% of viewers taking action after seeing a DOOH ad, it’s clear that these ads are making a significant impact. From video views to in-store purchases, DOOH ads are proving their effectiveness. Plus, with most retail spending happening in stores, these in-person actions are vital. Consumers favor DOOH ads over TV, social media, and online ads. As a result, US ad spend on DOOH is projected to increase by 11.2% to $3.20 billion this year. #DigitalAds #DOOH #AdvertisingInnovation

ICYMI: Talon pitches its programmatic DOOH advertising capabilities for the holiday season in Ireland: Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. For instance, a […] #DOOH #digitalbillboards #digitalsignage

Talon pitches its programmatic DOOH advertising capabilities for the holiday season in Ireland: Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. For instance, a […] #DOOH #digitalbillboards #digitalsignage

Check out how LDSK (LiveDOOH Signkick) helped Westfield US introduce audience driven campaigns, utilising Quividi data to readapt scheduling and ensuring campaign goals are met. #impressions #datadriven #dooh #retailmedia

Talon pitches its programmatic DOOH advertising capabilities for the holiday season in Ireland: Eoin Carroll is Programmatic Lead at Talon. We’ve already spoken about real-time triggers, however, one of the main benefits of PrOOH is the ability to target specific audiences based on their behaviours. This can be especially useful during the winter season when brands are all competing for the attention of Christmas shoppers. For instance, a […] #DOOH #digitalbillboards #digitalsignage

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 𝐚𝐬𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐃𝐎𝐎𝐇 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? The demand for audience-based buying is on the rise! Advertisers want more than just screen time; they want to reach specific audiences with guaranteed impressions. In our latest case study, learn how Westfield revolutionised their DOOH network to meet this demand by partnering with LDSK and Quividi. Discover how they: * Transitioned from selling fixed-time slots to audience-based campaigns. * Leveraged data to optimise campaign delivery and guarantee impressions. * Empowered their sales team to close more deals with data-driven insights.  Read the case study: https://lnkd.in/eFXxNNnA #DOOH #OOH #outofhome #oohadvertising #digitaloutofhome #AudienceBasedBuying

🎥 Meet Adam Ejsmont, COO & Co-Founder of Echo Analytics, in this new WeAreDOOHers episode. "In the end, any type of location advertising that doesn't require the use of personal identifiers or expose user data has a great future," shares Adam Ejsmont. As part of the WeAreDOOHers community, Adam shared his expertise on: ✨ The empowerment of #pDOOH through POIs ✨ Best practice tips for integrating POIs into your #DOOH campaign ✨ His vision for the future of location advertising About #WeAreDOOHers WeAreDOOHers is a vibrant and passionate community dedicated to uniting experts, enthusiasts, and innovators from both the DOOH and programmatic worlds. Its primary mission is to evangelize the fusion of these technologies while highlighting the immense potential they hold for the future of advertising. By bringing together professionals passionate about both DOOH and programmatic advertising, WeAreDOOHers aims to foster collaboration, knowledge exchange, and the exploration of groundbreaking ideas.