adPlanet ’s Post

In a recent study from Path to Purchase Insistute, retail has proven to be a powerful tool for boosting brand consideration, a metric that is often top of mind for marketers. What’s especially notable is that when we focus on retail media specifically—rather than retail experiences as a whole—and compare it to traditional mass media, retail media shows a significantly greater impact on driving brand consideration. This finding underscores the need for brands aiming to build consideration to prioritize retail media within their strategies. Retail Media: The Untapped Powerhouse of Brand Building - OCT 24 #retailmedia #audio #aooh #retail #instore #instoreads #instoreradio

Actual footage of a media exec trying to blend multiple different data sets together so they can plan, execute, and measure an onmi-channel campaign more effectively. OK, fine, so maybe it's actually my poorly son playing with his Lego. With all the different shapes, sizes, and colours it still works as an analogy, right!? At Taptap Digital we offer marketers one platform that enables them to plan, execute, and measure omni-channel campaigns across CTV, OOH, Digital Audio, Mobile, and Display centrally. A powerful yet simple methodology combined with a purpose built platform to plan, buy, and measure leads to more efficient and effective campaigns. Please send Calpol, or if you want to talk about omni-channel effectiveness, drop me a message. #omnichannel #media #advertising

It's a fact. The holiday rush is here 🕟 Streets, highways, shopping centers, and restaurants are filled with a surge of holiday shoppers. This also sparks a peak in advertising impressions — is your brand making the most of this high-engagement window? 🎯 Don't let another season pass by without harnessing the power of #OOH and #DOOH advertising. With Nickelytics, your brand can get noticed when and where it matters most. Let's talk. 🤝 #Nickelytics #HolidaySeason #DataDriven #InnovativeAdvertising

Our latest blog post dives into the IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook, a must-read for #brands looking to elevate their in-store campaigns with strategic partnerships and innovative tactics. Discover how to leverage impactful in-store #audio and other #media to reach #consumers right at the point of purchase! 🔗Access the blog here: https://lnkd.in/gctfiPif #Vibenomics #RetailMedia #InStoreAdvertising #DOOH #MarketingStrategies

We’re excited to announce the integration of Digital Out of Home into OpenDirect!   In collaboration with the OAAA, Outsmart, and IAB Tech Lab, this update to OpenDirect 2.1 allows OOH buyers to seamlessly plan, buy, and report campaigns across both Classic and Digital Out of Home media.   By standardising programmatic guaranteed trading, advertisers can now access inventory across multiple media channels, making omnichannel advertising easier and more efficient.   Our CEO, Elizabeth McIntyre commented, “It's exciting that OpenDirect 2.1 brings the real world Out of Home benefits of contextual relevance, attention and reach into the OpenDirect schema, allowing the programmatic guaranteed trade of both our OOH traditional (offline) and digital (online) formats alongside other premium media inventory.”   This is a significant step toward omnichannel advertising, bringing even more value to the OOH industry. Learn more about how OpenDirect is shaping the future of OOH advertising. https://lnkd.in/g7rdhQKi   . . . #OOHTransformation #programmatic #opendirect #digitaloutofhome #dooh #programmaticooh #prooh #outofhome #outdoormedia #ooh #oohadvertising #oohindustry

Out-of-home advertising is returning to pre-pandemic levels. Learn first-hand what this means for you in our upcoming webinar. Register below 👇 #pDOOH #DOOH #DOOHadvertising

Want brand growth?? limiting your advertising to just online isn’t going to cut it!🤷 With input from over 1,000 shoppers, Clear Channel UK uncovered how real-world touchpoints are increasingly critical to driving online sales. Our IRL 2 URL Playbook for online retail shows how to use OOH to create connected experiences that fuel e-commerce success.🔥 Packed with actionable insights and top tips, it's your guide to leveraging #OOH for real results. Curious? Take a look and let’s chat about how we can elevate your brand’s online presence with OOH.👇 #Ecommerce #Retail #DOOH #Platformforbrands

Curious to see if OOH can boost your online sales? 🤔 Our latest IRL 2 URL Playbook reveals how brands can leverage OOH to drive e-commerce growth in 2025 and beyond. With consumer confidence in online media declining rapidly, and competition for retailers at an all-time high, the public and trusted nature of OOH can give your media plan a powerful edge.   Ready to see what OOH can do for your brand’s e-commerce journey? Head over to our hub to explore more! 👇 #Ecommerce #Retail #OOH #DOOH #Platformforbrands #SuccessStories #OnlineGrowth

Curious to see if OOH can boost your online sales? 🤔 Our latest IRL 2 URL Playbook reveals how brands can leverage OOH to drive e-commerce growth in 2025 and beyond. With consumer confidence in online media declining rapidly, and competition for retailers at an all-time high, the public and trusted nature of OOH can give your media plan a powerful edge.   Ready to see what OOH can do for your brand’s e-commerce journey? Head over to our hub to explore more! 👇 #Ecommerce #Retail #OOH #DOOH #Platformforbrands #SuccessStories #OnlineGrowth

Curious to see if OOH can boost your online sales? 🤔 Our latest IRL 2 URL Playbook reveals how brands can leverage OOH to drive e-commerce growth in 2025 and beyond. With consumer confidence in online media declining rapidly, and competition for retailers at an all-time high, the public and trusted nature of OOH can give your media plan a powerful edge.   Ready to see what OOH can do for your brand’s e-commerce journey? Head over to our hub to explore more! 👇 #Ecommerce #Retail #OOH #DOOH #Platformforbrands #SuccessStories #OnlineGrowth