adPlanet ’s Post

Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. #consumersareOOH #DOOH #programmatic OUTFRONT Media

Interesting read. Among other takeaways, all signs point to the efficiency of reallocation of advertising budget from overspent channels to Out of Home (OOH) in 2025. In addition to increasing your campaign's overall reach, ROAS (Return on Ad Spend) per dollar spent is higher in OOH than with other media, so moving even a relatively small percent of allocation to OOH could lead to a great payoff for advertisers.

The landscape of DOOH (digital out-of-home) and in-store advertising have converged with retail media, bringing to life a digitally enabled network of screens, audio zones, interactive kiosks, mobile activations, and interactive experiences and “retailtainment” that supercharge the shopper experience. Retail data insights are showing trends that's keeping all engaged. #operations #advertising #digitaladvertising #dooh #retailmedia

Imagine this: you stroll past a digital out-of-home screen featuring a mouthwatering Domino's pizza. Suddenly, you're hit with a craving and want to order takeout when you get home. But here's the question: how can we, as advertisers, track if your order was inspired by our ad? That's the puzzle we're solving in the world of pDOOH (programmatic digital out-of-home) advertising. As this advertising frontier surged by 24.2% in 2022, we're still debating the best ways to measure its impact. The chart below highlights the 13 metrics advertisers are using to measure pDOOH performance. While some are classic OOH metrics, such as brand awareness and market share, others — like impressions and online sales — are more commonly used in online channels. Curious about why pDOOH is such a big deal? Read more about why it works: https://lnkd.in/d-5kE7vd #pDOOH #AdPerformance #ProgrammaticAdvertising

🚥 Exciting News from EMARKETER! 🚥 eMarketer has just released their #DOOH Forecast and Trends for the year, and I am thrilled to see the incredible growth in #ProgrammaticDOOH! To quote the report: 📈 "#Programmatic ad spending in #OOH will double what was spent just two years ago." And this is in a mature market like the #US! 🌟 "Programmatic DOOH ad spending will top 30% of DOOH sales in 2026." 🚀 What’s even more exciting is the steady growth happening in #Asia. The channel is gaining wider adoption, with Vistar Media solutions providing unparalleled scale, coverage, features, and a true programmatic experience across the region. #pDOOH #DigitalOutOfHome #AdTech #MarketingTrends #VistarMedia #Innovation

The World Out of Home Organization (WOO) reported that global Out of Home (#OOH) advertising expenditure reached $41.9 billion USD in 2023, accounting for 5.2% of global ad spend. The 2024 forecast projects an increase to $45.3 billion USD. The survey, covering 85 territories, highlights the impact of Digital Out of Home (#DOOH) on growth, with DOOH accounting for 37% of OOH revenues. Regional spending shows APAC leading with $20.2 billion USD, followed by Europe and North America. Programmatic DOOH also grew to $1.2 billion USD, indicating rising market adoption. Read more: https://lnkd.in/dY6aig47 #programmaticadvertising #IndustryInsights

Digital billboards are a game-changer in the OOH ecosystem. Their large-format placements, flexible ad-change capabilities, and availability through diverse buying methods make them a cornerstone of modern OOH strategies. But let’s not forget the enduring value of traditional billboards. Together, they create a powerful combination that’s essential to the success of OOH companies. As OAAA's Steve Nicklin told Adweek: "Digital billboards are a primary force fueling OOH ad spending, accounting for one-third of revenues in Q3—a 7.3% year-over-year increase. Those displays are 'our largest driver and will continue to be.'” The future of OOH is about balance—leveraging both digital innovation and traditional reliability. More adventures to come in the evolving OOH landscape!

We are pleased to invite you to a soft launch of our revolutionary Adtech and media tracking solution, RetiTrak for OOH monitoring and compliance. RetiTrak is an AI tool designed by RetinaAd Limited to ensure 100% quality assurance of OOH campaign execution. This is achieved either with Proof of Play solution for digital screens or PosterTrak App for static billboards which seek to address the age-long problem of lack of trust and lower accountability which had hindered sporadic adoption of OOH as an efficient and effective medium of advertising. With this solution, the frauds associated with pilferage, vandalism and delay in OOH execution by vendors can be eliminated while brand owners have the confidence of getting real value for money spent on OOH/DOOH advertising with a higher level of integrity. Gbenga Elesha, arpa (Mobile/WhatsApp 08185895779)

🚀 Out of Home Ad Spend Sees Highest Ever First Quarter Volume, Up 6.8% in Q1 2024 🚀 The Out of Home (OOH) advertising landscape is thriving, with Q1 2024 marking the highest first-quarter volume ever. OOH ad spend surged by 6.8% year-over-year, reaching nearly $2 billion. This isn't just a number—it's a testament to the power and potential of OOH advertising. Digital Out Of Home (DOOH) Growth:  DOOH continues to shine, accounting for over 32% of sales and growing by 10.3% from last year. Transit Advertising Surge:  Transit advertising led the charge as the fastest-growing OOH segment, with an impressive 18.8% increase. Top Advertisers and Categories:  Major brands like Apple, McDonald’s, and Disney topped the spending charts, with significant growth in categories such as Online & Mobile Travel Services (+137%) and Legal Services (+19%) #OOH #DOOH #AdTech #DigitalMarketing #Advertising #Innovation Anna Bager | OAAA

The new collaboration between Carvertise and StreetMetrics is closing the gap between Digital Advertising and OOH. Imagine being able to optimize campaigns in real-time with actionable OOH data. "Through this expanded partnership with Streetmetrics, Carvertise aims to reposition buyers’ expectations of OOH by providing a report on result-driven outcomes such as website visits, store visits, and app downloads, as a standard for every campaign." Check out the full article below - https://bit.ly/3Ca7qfG