AdMonsters’ Post

The holidays and election season are about to collide, and brands need a game plan. Yakira Young sat down with the Postie team to explore how direct mail can be the steady hand marketers need in this unpredictable time. When ad rates are spiking and the noise is at its peak, it's time to go back to basics—but with a modern twist. Don’t let Q4 catch you off guard—check out the strategies that can keep campaigns steady and strong. Catch the full breakdown here #DirectMail #HolidayCampaigns #Election2024 #MarketingStrategy,

In the digital age, strategic political advertising is a game-changer! Our CEO, Adam Woods, shares insights in this must-read article in the Digital Journal. 💡 "Choozle meets political advertisers where they are, supporting them to deliver contextual messaging that breaks through the noise to drive outcomes." - Adam Woods Read more about harnessing the power of digital campaigning here:https://hubs.la/Q02pyQzb0

Political ad spending is expected to grow by 30% in 2024, and it's not just the candidates who are spending the big bucks. 💸 Even if you don't have a billion-dollar marketing budget, you can make a big impact. Take a look at the different types of political advertising and find out how you can make a splash by reading this post: https://buff.ly/3wesmiE #Election2024 #SocialMediaSuccess #PoliticalBranding

What’s the one thing that separates successful campaigns from the rest? It’s not just hard work or a strong message—it’s the power of expertly crafted political advertising. At Redvail, we provide the top-tier advertising solutions that have driven countless campaigns to victory. Don’t miss out on the secret weapon your campaign needs. Discover how Redvail’s innovative advertising services can be the key to your campaign’s success. Click the link below to find out more!

As the 2024 election 🇺🇸 cycle comes to an end, businesses across various industries are likely wondering how this shift will affect their post-election advertising strategies and paid campaigns. Read our blog to learn about navigating the post-election advertising environment and how it can impact your ad campaigns! #election2024 #DigitalMarketingExperts #DigitalMarketingStrategy

In our latest piece on The ADVERTISING Club of New York, Katie Secret, our CVP, Global Head of Marketing, explores how marketers are laying the foundations for a new era amid Google's extended timeline for phasing out #ThirdPartyCookies. Learn more about the strategies being set for the future.

When ad tech vendors decide to jump into political advertising a few months before the election, they often have 'concepts' of a plan, but they don't really know what they're doing. Running a political advertising campaign is vastly different than running a commercial one. With complex restrictions around political advertising, short runways, and constant twists and turns, "winging it" isn't an option. Ultimately, many of these ad tech vendors see massive political ad budgets as "a gold rush," instead of an opportunity to make a real difference. At DSPolitical, we are mission-aligned with Democratic campaigns. We not only have a plan -- we've walked the walk, knocked on doors, and truly understand the nuances of political advertising and what's at stake. It's not just about sales goals for us; it's about making the world a better place by helping the causes and campaigns we believe in.

The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:

With early voting starting soon, now is the time to invest in a comprehensive digital advertising strategy. Let’s get your message in front of voters! https://lnkd.in/eK4VW_Vq #PoliticalAdvertising #Campaigns #PoliticalCampaigns

🌟 Have you noticed a drop in your digital advertising performance lately? You're not alone, and there might be a compelling reason behind it! 🌟 During this election cycle, a staggering $130 million was poured into Facebook and Instagram advertising alone. 📈 As a result, the advertising landscape became fiercely competitive in a remarkably short span of time. We've seen Cost Per Leads (CPLs) skyrocket to record highs, ad impressions taking longer to serve, and Click-Thru-Rates declining. This has created the perfect storm for your ads to potentially get lost in the shuffle. 🌪️ In such a dynamic environment, it's crucial to stay agile and adapt your strategies to stand out. Not sure where to start? Let us guide you! #DigitalMarketing #AdvertisingTrends #ElectionCycleImpact