Admazing Co.’s Post

🎮 Gamer Attitudes Towards In-Game Advertising! 📊 Highlighting the strategic role of in-game advertising in fostering deeper engagement and brand affinity among diverse gaming communities. 1️⃣ Engagement Dynamics: 85% of gamers find in-game ads acceptable if they enhance their gaming experience or offer rewards, showcasing a shift towards more interactive and value-driven advertising strategies. 2️⃣ Platform Preferences: Mobile gamers, particularly those in action and sports genres, are more receptive to in-game ads that align with their interests, making them a prime demographic for targeted marketing efforts. 3️⃣ Impact on Purchasing Decisions: 60% of gamers completed purchases based on in-game ads, underscoring their influence in driving consumer behavior beyond gaming. Let's discuss how we can elevate your brand's presence in the dynamic realm of mobile gaming! https://admazing.co/🚀🎮 #InGameAdvertising #GamingInsights #BrandEngagement #MobileGaming #BeAdmazing #MobileGamesforBrands #Admazing

🎮 Mobile Games: A Safer Bet for Brand Advertising 🚀 Mobile games are emerging as a more robust solution for brand safety than traditional social media platforms. Key Insights:  🔒 Safer Environment: Ads have less risk of being placed next to inappropriate content. There is no USG in-app mobile games. 🎯 Engaged Audiences: Gamers are more focused and receptive to brand messaging. 👍 Positive Perception: Ads in gaming drive a more favorable brand image. As brand safety becomes a bigger priority, mobile gaming offers marketers an exciting and effective opportunity. 💡 Consider shifting some of your advertising efforts to mobile games for better results! How are you using mobile gaming in your strategy? Let’s discuss it! https://admazing.co/ 💬 #BrandSafety #MobileGaming #DigitalAdvertising #BeAdmazing #MobileGamingforBrands

"Harmonizing Monetization: Building a Strong Hybrid Model" As highlighted in the Gamesforum Mobile Games Challenges Report 2024, rising user acquisition costs are making it harder for publishers to maximize revenue like usual. In response, many are expanding their portfolios to include more casual and midcore games while honing in on audience segmentation based on lifetime value and ideal revenue splits. 💰 Sofia Gilyazova, Director of Ad Monetization at Zynga, points out: "A key strategy is prioritizing rewarded videos for users less likely to spend, while tailoring the in-game experience to enhance engagement." This shift requires closer collaboration between product and ad monetization teams with game developers. By working together, they can design ad placements that not only drive revenue but also enrich the overall user experience. 👉🏻 At Unleashd, we partner with your team to develop and seamlessly integrate a subscription model that fits your game. Reach out to us to learn how we can help you optimize your approach! Link to full report: https://lnkd.in/dv54GEiR #monetization #report #subscription #gamingindustry

🎮 Why Mobile Gaming is a MUST for Advertisers 📈 As mobile gaming surges in popularity, staying aligned with consumer trends is more crucial than ever. A recent Insider Intelligence article sheds light on why advertisers must adapt to changes in mobile gaming: 📈 Explosive Growth: Mobile gaming is expanding rapidly, offering vast opportunities for targeted ads. It is already huge, with nearly 200 million monthly active US users. 💡Evolving Preferences: Gamers' expectations are shifting, requiring innovative ad formats and strategies. 📲New Engagement Channels: Interactive experiences are becoming essential for capturing attention. Advertisers need to embrace these shifts and leverage the growing mobile gaming landscape to stay competitive. 🚀🎯 Let's connect and maximize impact in mobile gaming. https://admazing.co/📱 #MobileGaming #AdTrends #DigitalMarketing #GamingAds #ConsumerBehavior #Innovation #AdStrategy #BeAdmazing

Even though I'm taking a few days off with my family, I could not resist to comment.  Do advertisers still need a few reasons to include mobile gaming as part if their main media strategy? 1️⃣ High Reach: Close to 200 million active users every month in the US. 2️⃣ Consumer attention: Avg video being watched 22 seconds vs 2 seconds in social media. 3️⃣ High share of voice: Imagine not competing with other brands for brand recall, recognition, awareness, purchase intent, etc. 4️⃣ Efficient and Effective: need to say more?

🤔 Which segments from over 600 audiences from our gaming taxonomy were the most popular among advertisers last month? Take a look at the list below 👇 💡 We provide gaming audiences through global data platforms (The Trade Desk, Microsoft Advertising, Adform) grouped into various categories to make it easy to find your target group. You can find users by Devices & Platforms, Game Titles, Game Genres, Hardware, Behavior, and many more attributes. 📥 Contact us and get our full gaming taxonomy: [email protected] #gaming #advertising #taxonomy #segments #programmatic #audiences #targeting

🌐 Why Mobile Gaming is the Future of Brand-Safe Advertising 🎮 Over 40% of advertisers are concerned about their brand’s safety, and user-generated content and political ads create uncertainty on social media. The concern is real, particularly for the world’s biggest brands. Enter mobile gaming: a controlled, predictable environment with far fewer risks. It allows brands to connect with broad audiences without fearing inappropriate or controversial content. In fact, 86% of advertisers say games represent a brand-safe advertising channel, rising to over 90% for mobile games. Contact us to learn more: https://admazing.co/ #BrandSafety #MobileGaming #DigitalMarketing #SafeAdvertising #BeAdmazing #Admazing

🗯️By using AdMazing, brands can stay at the forefront of digital advertising, reaching consumers more effectively than through traditional media channels. Be part of the game unlocking your full power. Be #AdMazing! 🚀🎮👾

With 86% of players engaging in mobile gaming weekly, there is immense opportunity for brands to connect with them. Head of Measurement and Insights, Jordan Shlachter, partners with Digiday in this latest article and dives into how brands can craft tailored advertising strategies that resonate with each unique player segment, maximizing impact and engagement. Discover how to leverage the universal appeal of mobile gaming to reach diverse audiences effectively. Read more about transforming advertising in gaming: https://lnkd.in/e-GvCeH8

Ever wondered what 99% viewability really means for a brand? Garnier broke into the gaming world with seamless, high-performing mobile ads that captivated players and delivered incredible visibility. Want to know how they did it? Download the case study and see the strategy that’s setting new standards in gaming advertising. https://bit.ly/4ipL7DB #NEO #NEOTech #MarketingStrategy #DigitalMarketing #AdvertisingCampaign #SalesGrowth #BrandStrategy #GCC #Marketing #Advertising #Garnier #MobileGames #GameAds #Viewability #Engagement #AdTech #ingame #gamers #genz #millennials