Marketing & Content Specialist | Creative Strategy, Content Development & International Sales
In Q1 2024, Netflix and Amazon accounted for 53% of all global SVOD commissions. In the first quarter, the number of Netflix commissions out of Western Europe, led by originals from the U.K., Spain, and Germany, nearly matched that of North America, and Asia Pacific titles also saw a notable uptick. Amazon also upped its game in Asia, particularly in India, where the streamer ordered a record slate of 37 new titles, more than the previous six quarters combined, setting a new record for quarterly commissions. Both continue reaffirming their leadership in the streaming market through aggressive commissioning of original content, particularly outside the U.S. This aligns with their growing need to tap into new subscriber bases in regions with higher growth potential than the saturated North American market. The shift towards international productions is a smart move for Netflix and Amazon. It broadens their appeal across diverse markets and keeps them competitive in the ever-evolving and challenging streaming landscape. By understanding and catering to local preferences, these streaming giants are building a loyal subscriber base, which is essential for long-term growth and stability. The strategic focus on cost-effective productions also highlights the importance of financial diplomacy in sustaining high volumes of original content. For more detailed read check out the article below. #streamingwars #netflixoriginals #amazonprimevideo #svod #contentstrategy #internationalproductions #localizedcontent #entertainmentindustry #contentstrategy #streaming
Alice Thorpe, Mariana Enriquez Denton Bustinza , and Zuzana Henkova explore the streaming landscape in Q1 2024, where Netflix and Amazon reclaimed dominance in original commissioning, overcoming recent competition from studio-backed SVoD platforms. Netflix focuses on European and Asia-Pacific titles, while Prime Video & Amazon MGM Studios bets big on India. Read more: https://hubs.ly/Q02Fm9X60
