Adir Zimerman’s Post

🌟 Transformative Insights: A Category Management Odyssey at Circle K 🌟 Today, I had the privilege of unveiling a comprehensive business plan for Circle K’s category management alongside a stellar team of thinkers and strategists. Our journey through the 4P’s—Product, Price, Place, Promotion—was not just an academic exercise but a deep dive into the heart of retail innovation. 🚀 Product: We didn’t just list items; we curated experiences. Each product recommendation was tailored to create a narrative that resonates with Circle K’s diverse clientele. 💰 Price: Our pricing strategy was a balancing act of art and science, ensuring value for customers and robust margins for Circle K. 📍 Place: We reimagined Circle K’s presence, both physical and digital, as a hub of convenience and community. 📢 Promotion: Our promotional tactics were crafted to echo in the minds of consumers, turning every campaign into a memorable event. In addressing unique scenarios, we didn’t shy away from complexity. Instead, we embraced it, offering nuanced recommendations that were as unique as the scenarios themselves. A heartfelt THANK YOU to Professor Inez Blackburn for guiding us through this intellectual expedition and your genuine hope for your students’ success. Also a major thanks to my fellow presenters for their relentless pursuit of excellence. Together, we’ve painted a vision for Circle K that’s as bold as it is actionable. Here’s to shaping the future of retail, one category at a time. #CategoryManagement #BusinessStrategy #Innovation #Teamwork #ThankYou

Had a great time last week with a group of CPG Sales Leaders in Toronto, enhancing their negotiation skills for the current market challenges. Learnings, videos, discussions and actions. The most shocking thing was the amount they had missed or forgotten from their previous training. It's so important to keep things fresh with relevant, ongoing support like our retained negotiation consulting. All budgets catered for and our favorite client quote about this is: "this is the best ROI on any investment in our company, bar none". #negotiation #reallife #powernegotiation

Why 4-week sprint incentives ignite cannabis retail managers: - Motivation on Overdrive: Frequent incentives keep the energy high and your management team focused. - Agility Wins: Managers can spot problems early and pivot strategies fast. No more waiting months to correct course. - Data-Driven Decisions: Monthly revenue insights pinpoint exactly where to focus your efforts for maximum profit. Incentivizing teams with sprint goals gives retailers the opportunity to improve internal processes faster instead of scrambling in Q4 to make up for missed sales - putting unwanted pressure on teams. Vetrina helps retailers implement effective bonus structures for management teams based on sales performance. For more tips & tricks, follow along in the newsletter.

2024 Kroger Share Group Join us Virtually on December 4th & 5th About the Kroger Share Group Join top Consumer Packaged Goods (CPG) professionals in an exclusive forum designed to navigate the evolving Kroger marketplace. This is an unparalleled opportunity to engage directly with peers, share insights, and explore strategies for success in today’s retail environment. Why Attend? Experience powerful peer-to-peer engagement on critical topics that drive your business forward, including: • Organizational Structure & Role Development – Tailored specifically for Kroger-related roles • Strategic Partnerships with Kroger – Short- and long-term approaches • Direct Sales Management – Optimize and enhance team effectiveness • Broker & Agency Partnerships – Key management practices • Retail Coverage & Planning – Alignment for stronger execution • Retail Landscape Insights – Food channel trends and other major influences • Financial & Supply Chain Management – Best practices and innovative approaches • Access to Exclusive Resources – Enhance your toolkit with shared industry resources Feedback from Our Members "I thoroughly enjoyed the recent Share Group meeting. The discussions were engaging, the atmosphere positive, and the moderators did a fantastic job of keeping things productive. I came away with new insights and fresh strategies—thank you!" Who Should Attend? This event is ideal for: • Team Leaders • National Account Managers • Directors and VPs • Sales Analysts • Business Development Managers Your Membership Includes: • Access to both Spring & Fall Meetings • Valuable Benchmarking against peers • Comprehensive Meeting Notes for every session • Member-Driven Agendas – You shape the topics • Open Forum Discussions for real-time problem-solving • Referrals to Key Resources for continued growth • Meeting Rosters for network building • Exclusive e-Surveys between meetings to keep insights flowing Don’t miss your chance to be part of this high-impact group. #KrogerShareGroup #CPGInsights #RetailLeadership #ConsumerGoods #RetailStrategy

They will tell you that in order to build a CPG brand… ->You need to be in Boulder, Austin, or LA. ->You shouldn’t self-manufacture. ->You shouldn’t sell in a crowded category. ->You need to have prior CPG experience. ->You have to 'play the game' with the big distributors. ->You need to get an expensive booth at Expo every year. ->It's all about scale, scale, scale. ->Purpose is great, but can it scale in to Walmart? ->You need to always be thinking “how can I make it cheaper?”. What they don’t tell you is to… ->Do what makes you happy. ->Do what feels right to you. ->Have conviction. Don’t waiver. ->Have purpose. Don’t stray from it. ->Have integrity. Don't compromise it. ->If it sounds bizarre, it is. ->If it doesn’t seem ethical, it's probably not. ->Trust your gut. ->All that stuff in the first paragraph is BS. ->Did I mention just do what makes you happy?

HOW GREAT PRODUCT PEOPLE LEAVE SALES-DRIVEN COMPANIES "... John (Sculley) came from PepsiCo. And they at most would change their product once in every 10 years. I mean to them a new product was like a new size bottle! If you're a Product person, you couldn't change the course of that company very much. So, who influences the success in PepsiCo? The Sales and Marketing people! Therefore they're the ones who get promoted and therefore they're the ones who run the company. Well, for PepsiCo that might be okay. But it turns out the same thing can happen in technology companies that get monopolies. If you're a Product person at IBM or Zerox and you made a better copier or a better computer -- so what?! When you have a monopoly market share the company is not any more successful. So, the people that can make the company more successful are Sales and Marketing people. And they end up running the companies. And the Product people get driven out from decision making forms. And the companies forget what it means to makes great products. So the product genius that brought them to that monopolistic position gets rotted out by people running those companies who have no conception of a good product versus a bad product. They have no conception of a craftsmanship that's required to take a good idea and turn it into a good product. And they really have no feeling in their hearts usually about wanting to really help the customers ..." (c) Steve Jobs 🎞 Full episode ("Steve Jobs The Lost Interview", YouTube, 1h 12m) starting at this moment: https://lnkd.in/dmUNgGZU #salesdriven #productmanagement #stevejobs

🛒 Elevate Your Retail Strategy with Memory 🧠   Unlock the full potential of your brand with Memory, revolutionizing retail strategy and empowering various roles within your organization.    ➡️ Swipe through to explore how Memory empowers category managers, key account managers, supply chain and operations teams, insights teams, and ad marketing professionals.    From fostering data-driven negotiations to shaping strategic marketing decisions, Memory transforms data into actionable insights for every aspect of your retail strategy. 🤩 Ready to elevate your retail game?    Click here to learn more ⬇️:  https://lnkd.in/ePYRxug5

💥 Explosive Insight Alert: The Kroger Connection – Transform Your Negotiations or Miss Out! 💥 Ever wondered why your negotiations with Kroger sometimes feel like they’re hitting a wall? It's all in the details that many overlook – the deep-seated motivations and evaluations driving your Kroger buyers. 🔍 Did You Know? Each commodity at Kroger is evaluated differently - some are gauged on profit margins, while others on market share. Understanding this nuanced approach can significantly shift your negotiation dynamics. 📊 Insider Knowledge Unveiled: Grasping the metrics and motivations behind your Kroger buyers' decisions is more than insightful – it's transformative. Their performance is not just about hitting sales targets; it's intricately linked to category growth, profit generation, or even product innovation. These factors aren't just KPIs; they are the lenses through which your proposals are scrutinized and your success is measured. 🎯 Strategic Moves: Ask yourself – are the strategies you're proposing aligning with what's most advantageous for Kroger and, crucially, for your buyer personally? Tailoring your approach to resonate with the buyer’s specific evaluation criteria can turn a standard pitch into a compelling opportunity for them. 🚀 Elevate Your Game: It's time to align your strategy with the core of Kroger’s evaluation system. Make your business proposal impossible to ignore by directly addressing the key drivers of your buyer's success. Ready to transform your Kroger negotiations with game-changing insights? Don’t let another opportunity slip through the cracks. Click the link to book a strategy session with me, and let’s unlock the full potential of your Kroger connection: https://rb.gy/nls422

I’ve been in enough leadership meetings to know when people are winging it. Making decisions off of hunches or gut feel. Too many of those meetings are missing the most important voice in the room: Your buyer. Instead, there’s a whole lot of guesswork and contextless data: - Why we won or lost deals last quarter - What messaging is really resonating in the market - The features that are creating sticky customers and the features NOT made that caused churn - How your sales process is actually landing with buyers The next time you’re in a meeting and ‘gut feel’ starts taking over, make sure the buyer’s voice is heard.

2024 Kroger Share Group Join us Virtually on December 4th & 5th About the Kroger Share Group Join top Consumer Packaged Goods (CPG) professionals in an exclusive forum designed to navigate the evolving Kroger marketplace. This is an unparalleled opportunity to engage directly with peers, share insights, and explore strategies for success in today’s retail environment. Why Attend? Experience powerful peer-to-peer engagement on critical topics that drive your business forward, including: • Organizational Structure & Role Development – Tailored specifically for Kroger-related roles • Strategic Partnerships with Kroger – Short- and long-term approaches • Direct Sales Management – Optimize and enhance team effectiveness • Broker & Agency Partnerships – Key management practices • Retail Coverage & Planning – Alignment for stronger execution • Retail Landscape Insights – Food channel trends and other major influences • Financial & Supply Chain Management – Best practices and innovative approaches • Access to Exclusive Resources – Enhance your toolkit with shared industry resources Feedback from Our Members "I thoroughly enjoyed the recent Share Group meeting. The discussions were engaging, the atmosphere positive, and the moderators did a fantastic job of keeping things productive. I came away with new insights and fresh strategies—thank you!" Who Should Attend? This event is ideal for: • Team Leaders • National Account Managers • Directors and VPs • Sales Analysts • Business Development Managers Your Membership Includes: • Access to both Spring & Fall Meetings • Valuable Benchmarking against peers • Comprehensive Meeting Notes for every session • Member-Driven Agendas – You shape the topics • Open Forum Discussions for real-time problem-solving • Referrals to Key Resources for continued growth • Meeting Rosters for network building • Exclusive e-Surveys between meetings to keep insights flowing Don’t miss your chance to be part of this high-impact group. #KrogerShareGroup #CPGInsights #RetailLeadership #ConsumerGoods #RetailStrategy