Aditya Khajuria’s Post

Facebook Page Followers Campaign Results These are the results of my Facebook campaign for my Shopify White Label Store Page. Strategy: I initially started the campaign with a budget of 300. After seeing strong performance, I increased it by 150, followed by an additional 100, and then added a final 100. ✓ Follower's: 3981 ✓ Cost Per Follower's: 0.17 ✓ Amount Spent: 678.54 pkr In Sha Allah next campaign targets 0.10 cost per follower soon If you need help regarding Facebook Ad Compaingn Set-up hit my Dm I am also offering these services: > Shopify Store Management > Fb / IG Advertising > Precise Audience Setup > Eye Catching Ad Copy > Pixel Installion & Tracking > Buyer Persona Research & Strategy > Facebook Ad Compaingn Audit Ready To Grow Your Business! Make a Message Now Pov: Soon I'll Share the Shopify Sale's Campaign Results! #shopify #Sale #metaads #advertising #business #grow

Back at the end of 2023, I worked on a small eCommerce brand that was struggling to drive sales on their Shopify store. They came to me, feeling lost and unsure of how to improve their online presence. What they were doing: ► Targeting incorrect ad strategy ► Using unappealing ad creatives ► No content strategy Here's what I did to help: ► Revamped their targeting strategy ► Created visually stunning ad creatives ► Helped them in creating a content strategy that allowed them to increase their brand awareness and trust. The results were astounding. Within just 3 months, their sales on Shopify increased by over 230%, and their ROI skyrocketed from 2x to 8x. Moral of the story: With the right paid strategy and ad creatives, even the smallest eCommerce business can drive big results. #eCommerce #Shopify #ROI

Losing potential customers on your Shopify store? Facebook Dynamic Ads can help bring them back. Here's an 8-step guide to boost your sales by retargeting lost visitors: 1. Install Facebook Pixel: Add the Facebook Pixel to your Shopify store. It tracks visitors and their behavior for future retargeting. 2. Sync Your Shopify Catalog: Link your Shopify product catalog to Facebook, so it can display the products customers viewed. 3. Segment Your Audience: Use Custom Audiences to target groups like product viewers, cart abandoners, and previous purchasers. 4. Create Dynamic Ad Campaigns: Set up a Dynamic Ad campaign in Ads Manager. These ads automatically show personalized products. 5. Craft Engaging Visuals: Ensure your images are clean, with clear calls-to-action like “Finish Your Purchase” or “Shop Now.” 6. Set Retargeting Triggers: Use triggers to show ads only to people who didn’t complete a purchase or haven’t visited recently. 7. Offer an Incentive; Offer a discount or free shipping to encourage customers to return and complete their purchase. 8. Monitor and Optimize: Track performance, make adjustments, and optimize for better results. Pro Tip: Keep testing different visuals, offers, and audiences for maximum impact. Dynamic Ads are a powerful tool to recover lost sales and reconnect with customers. Try it today! #Shopify #Ecommerce #FacebookAds

How to Track Facebook Ad Conversions on Shopify Tracking Facebook ad conversions on Shopify is crucial for understanding the effectiveness of your campaigns, optimizing your ads, and maximizing ROI. Without proper tracking, you risk wasting your ad spend without knowing which ads are driving sales. Here's a step-by-step guide to help you track conversions effectively. 1. Set Up Facebook Pixel The Facebook Pixel is essential for tracking user actions on your Shopify store after they click your ads. To set it up: - Create a Pixel in Facebook Events Manager and copy the Pixel ID. - In Shopify, go to Online Store > Preferences and paste the Pixel ID in the Facebook Pixel section. The Pixel will now track actions like page views, product views, and purchases on your store. 2. Set Up Conversion Events Define specific conversion events that matter to your business, such as ViewContent, AddToCart, and Purchase. These events are automatically integrated with Shopify, but you can also create custom events in Facebook's Events Manager. 3. Verify Your Pixel Use the Facebook Pixel Helper Chrome extension to verify that your Pixel is working correctly. This tool will show you which events are firing on your store's pages. 4. Analyze Conversion Data In Facebook Ads Manager, access your campaign data to see metrics like the number of purchases, cost per conversion, and return on ad spend (ROAS). Use breakdown options to analyze data by age, gender, placement, and more. 5. Optimize Your Campaigns Use the conversion data to optimize your campaigns: - Retargeting: Target users who visited your site but didn't purchase. - Lookalike Audiences: Reach new potential customers similar to your existing ones. - A/B Testing: Experiment with different ad creatives and targeting options to find what works best. By setting up and tracking Facebook ad conversions on Shopify, you can make data-driven decisions that boost your store's sales and improve your ad performance. Start leveraging this powerful tool today to grow your eCommerce business. #FacebookAds #Shopify #eCommerce #DigitalMarketing #FacebookPixel #ConversionTracking #OnlineBusiness #SocialMediaMarketing #Retargeting #LookalikeAudiences #ROAS #ABTesting

( Hire me : https://lnkd.in/gmMxhAH2 ) 10 Tips to Grow Sales with Facebook Sales Ads Are you set to grow sales and make sure more revenue comes through the Facebook Ads channel? You are in the right place! With over 2.8 billion active users on the platform, the opportunity for you is immense in connecting with potential customers and showing them your products for conversions to grow. But if you will see those sales numbers grow, you have to go about it with a strategy in regard to Facebook sales ads. Following are 10 surefire methods to help an individual increase their sales through Facebook Ads. 1. Set Clear and Specific Sales Goals 2. Leverage Facebook’s Powerful Targeting 3. Use Retargeting to Increase Conversions 4. Create Compelling Ad Copy and Creative 5. Use Urgency and Scarcity to Boost Conversions 6. Optimize for Mobile First 7. Offer Exclusive Facebook-Only Discounts or Promotions 8. Use Carousel and Collection Ads for Better Product Showcase 9. Test and Optimize Regularly 10. Use Lookalike Audiences to Expand Your Reach Extra Tip: Utilize Facebook Shops for Seamless Shopping Facebook Shops can work wonders for smoothing out the shopping experience of customers in e-commerce companies. By connecting your Shop to Facebook and Instagram, users can browse, find out about, and purchase items without having to leave the app. Tip: If you haven't already, set up your Facebook Shop and ran ads to promote it-thereby allowing users to complete purchases directly in Facebook. Hire me : https://lnkd.in/gmMxhAH2 Text me for free consultancy 👍 #Facebookads #Facebookadscamaping #Facebookmarketing

Creating the best Facebook ad strategy for your Shopify eCommerce business is crucial for driving traffic and boosting sales. Here's a quick guide to help you get started: 1. Define Your Goals: Whether you want to drive traffic, increase conversions, or promote new products, having clear goals will shape your strategy. 2. Know Your Audience: Use Shopify analytics and Facebook Audience Insights to understand your target audience. Create detailed customer personas and tailor your ads to resonate with them. 3. Choose the Right Ad Types: - Dynamic Product Ads: Perfect for retargeting, these ads automatically show relevant products to users based on their interactions. - Carousel Ads: Showcase multiple products or features in a single ad, engaging users with a swipe-through format. - Collection Ads: Ideal for mobile, these ads offer a seamless shopping experience directly within Facebook. - Video Ads: Use engaging videos to demonstrate your products or tell your brand story. - Lead Ads: Collect customer information directly on Facebook, ideal for building your email list. 4. Craft Compelling Ad Creatives: Use high-quality visuals and persuasive copy. Focus on benefits and include strong calls to action. A/B test different creatives to see what resonates best. 5. Implement Advanced Targeting: - Custom Audiences: Retarget users who have already interacted with your brand. - Lookalike Audiences: Reach new users who share characteristics with your existing customers. - Interest and Behavior Targeting: Target users based on specific interests and behaviors relevant to your products. 6. Monitor and Optimize: Track your campaigns using Facebook Ads Manager and Shopify analytics. Continuously optimize by adjusting underperforming ads and reallocating your budget to top performers. By following these steps, you can build a Facebook ad strategy that effectively drives traffic, increases conversions, and grows your Shopify store. Remember, the key is continuous learning, testing, and adaptation. #Shopify #FacebookAds #eCommerce #DigitalMarketing #OnlineBusiness #AdStrategy #DynamicAds #VideoMarketing #Retargeting #LookalikeAudience

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐊𝐞𝐲 𝐑𝐚𝐭𝐢𝐨𝐬 𝐢𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 (In my previous post, I shared a screenshot of the Ads Manager, and someone asked about the ratios displayed. I think a detailed explanation could be helpful for others as well.) When managing Facebook ad campaigns, it's essential to track certain performance metrics to optimize your results. Two important ratios are P-LC and CI-P. 𝐏-𝐋𝐂 𝐑𝐚𝐭𝐢𝐨 (𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 - 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐕𝐢𝐞𝐰 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧) - 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐬: This ratio shows how many users who viewed your landing page ended up making a purchase. - 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: It helps you understand the effectiveness of your landing page and the quality of the traffic you're driving. - 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: P-LC Ratio = (Number of Purchases / Number of Landing Page Views) * 100 - 𝐈𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭𝐚𝐭𝐢𝐨𝐧: - A higher P-LC ratio indicates a well-converting landing page. - A lower ratio suggests a need for landing page optimization or better targeting. 𝐂𝐈-𝐏 𝐑𝐚𝐭𝐢𝐨 (𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐞𝐝 - 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧) - 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐬: This ratio shows how many users who started the checkout process actually completed the purchase. - 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: It helps identify potential drop-off points in your checkout process. - 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: CI-P Ratio = (Number of Purchases / Number of Checkouts Initiated) * 100 - 𝐈𝐧𝐭𝐞𝐫𝐩𝐫𝐞𝐭𝐚𝐭𝐢𝐨𝐧: - A high CI-P ratio means most users are completing their purchases, indicating a smooth checkout process. - A low ratio suggests issues in the checkout process causing users to abandon their carts. By regularly monitoring these ratios, you can pinpoint areas for improvement, whether it's refining your ad targeting, enhancing your landing page, or streamlining the checkout process to reduce cart abandonment. Follow me for more amazing information that could help you. Experts' suggestions are welcome! #ecommerce #facebookviral #facebookadvertising #MetaAds #fbads #campaign #business

📊 Facebook Ads vs Google Ads for E-commerce: Which Should You Choose? When it comes to promoting an e-commerce business, choosing the right advertising platform can make all the difference. Here’s a quick breakdown of when to use each: 1️⃣ Facebook Ads – Ideal for generating interest and awareness. With Facebook’s powerful targeting, you can reach people who didn’t know they needed your product until they saw it. This approach works especially well for visually appealing products like fashion, home decor, or lifestyle brands. 2️⃣ Google Ads – Perfect for reaching customers with high intent. When people search for products or services, they’re often ready to make a decision. Google Ads help you show up exactly when they’re searching, making it great for products with specific search intent, like tech gadgets or niche services. 3️⃣ Budget & Conversion – Facebook generally has a lower cost per click, which is great for building awareness. But Google Ads often deliver a higher conversion rate since users already have a buying mindset. 💡 Takeaway: Use Facebook Ads for discovery and awareness, and Google Ads for capturing purchase-ready customers! Which platform works best for your e-commerce goals? Let’s discuss in the comments! #EcommerceMarketing #DigitalAdvertising #FacebookAds #GoogleAds #MarketingTips

🌟 Importance of Shopify Custom Pixel & How it Works? 🌟 The Shopify Custom pixel, also known as the Facebook Custom pixel, plays a crucial role in the success of online businesses, particularly those using the Shopify platform and advertising on Facebook. Here's why it's important: ⭐ Tracking Conversions: The Custom pixel allows you to track conversions on your website accurately. This means you can see users' actions after clicking on your Facebook ads, such as making a purchase, signing up for a newsletter, or adding items to their cart. Understanding these conversion events helps you measure the effectiveness of your ad campaigns and optimize them for better results. ⭐ Remarketing: With the Custom pixel installed, you can create custom audiences based on specific actions users take on your website. For example, you can target users who visited a particular product page but didn't make a purchase, and show them relevant ads to encourage them to complete the purchase. This helps you re-engage potential customers and improve your conversion rates. ⭐ Optimizing Ad Campaigns: By tracking user behavior with the Custom pixel, you can gain insights into which ads, ad placements, and targeting strategies are driving the most conversions. With this data, you can refine your ad campaigns to focus on what works best, allocate your budget more effectively, and achieve a higher return on investment (ROI). ⭐ Dynamic Ads: The Custom pixel enables you to create dynamic ads that automatically show the most relevant products to users based on their past interactions with your website. This personalization can significantly increase the effectiveness of your ads and drive more sales. ⭐ Audience Insights: By analyzing the data collected by the Custom pixel, you can gain valuable insights into your audience's behavior, preferences, and demographics. This information can inform your marketing strategies, product development decisions, and overall business strategy. ⭐ Cross-Device Tracking: The Custom pixel helps you track user activity across different devices, allowing you to understand how users interact with your website and Facebook ads across desktop, mobile, and tablet devices. This holistic view of user behavior enables you to deliver a seamless and consistent experience across all devices. Overall, the Shopify Custom pixel is essential for any e-commerce business looking to maximize the effectiveness of their Facebook advertising efforts, improve their targeting and retargeting strategies, and ultimately drive more sales and revenue. 👉🏼 If you have any queries, feel free to ask me anytime 👈🏼 #ga4 #googleadsexpert #googleanalytics #google #googleanalytics4 #googleadscampaign #googletagmanager #gtm #serversidetracking #conversiontracking #conversionapi #conversionrateoptimization #pixelsetup #pixel #facebookadvertising #facebookpixel #bingads #optimizeads