Adewale (Joseph) OKANLAWON. PMEC™, CFE, FMVA® ACCA, QuickBooks Pro.’s Post

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Founder @ Zeiroz Accountants Hub | Accounting, Finance, Business Consulting

"Know your financials not only in figures but equally in Performance." - Adewale Okanlawon For small and medium-sized enterprises (SMEs), prospective investors, and entrepreneurs, understanding financials goes beyond just knowing the numbers. It involves comprehending the performance behind those figures. Here's why this holistic approach is crucial for business success: 1. Beyond the Balance Sheet: While it's essential to know your revenue, expenses, profits, and losses, these figures are just one part of the story. Performance metrics, such as customer acquisition costs, lifetime value, and operational efficiency, provide deeper insights into how well your business is truly performing. 2. Strategic Decision-Making: Understanding performance metrics helps in making informed strategic decisions. For instance, knowing which products or services are most profitable can guide investment decisions and resource allocation, ensuring better returns and sustainable growth. 3. Operational Efficiency: Financial figures alone won't highlight inefficiencies in your operations. Performance metrics like turnaround time, employee productivity, and inventory turnover rates can reveal areas for improvement, helping to optimize processes and reduce costs. 4. Investor Confidence: Investors are not just looking at your financial statements; they are interested in how your business performs over time. Demonstrating a strong grasp of both financial figures and performance metrics builds confidence, showcasing your ability to manage and grow the business effectively. 5. Risk Management: Understanding performance helps in identifying potential risks early. For example, a decline in customer satisfaction scores can indicate future revenue drops, allowing you to take corrective actions before the financial impact becomes significant. 6. Sustainable Growth: Long-term success requires more than just positive financial figures. It involves creating value, fostering innovation, and maintaining high performance standards. By focusing on performance, SMEs and entrepreneurs can build resilient businesses capable of weathering economic fluctuations and market changes. To sum up, a comprehensive understanding of both financial figures and performance metrics equips SMEs and entrepreneurs with the tools needed to navigate the complexities of the business landscape. It fosters better decision-making, enhances operational efficiency, and builds investor confidence, paving the way for sustainable growth and long-term success. #SMEs #FinancialPerformance #Entrepreneurship #InvestorAdvice #BusinessGrowth #StrategicPlanning #OperationalEfficiency #RiskManagement #SustainableGrowth #PerformanceMetrics

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