Adesh Jalatkar’s Post

In today’s world of AI-driven marketing, hyper-personalisation can significantly boost engagement—but where’s the line? Richard O'Connor, CEO of B2B Marketing, will dive deep into this topic and share real-life examples of successful AI campaigns. Attend The Future of B2B: Key AI Trends You Can’t Afford to Miss to gain valuable insights into: ✔️ Keeping AI-driven content authentic and resonant. ✔️ AI and the commercial marketer. ✔️ Learning from AI marketing success stories. 📌 When: Wednesday, 11 December 2024, 11:00 AM – 12:00 PM GMT 📌 Where: https://buff.ly/3VlVrmb Have a question for Richard? Comment below or message us today!

It's live now .. if you still want to listen in...! Great webinar! As always ;-)! Thanks Paul Roetzer and Mike Kaput for another great and insightful webinar on AI and the latest developments! #AI #AIB2B #B2B Marketing AI Institute

AI is transforming B2B marketing, from uncovering customer insights to automating tasks, and it’s paving the way for faster, smarter decisions. Rather than replacing the human touch, it strengthens our ability to focus on what matters most: building relationships and delivering value. In our latest article, we break down how AI helps B2B businesses boost efficiency, personalize content, and make data-driven decisions. Curious where AI fits in your strategy? This guide is for you! #AIMarketing #B2BMarketing #MarketingInnovation #BrandMarkDigital

The inaugural AI for B2B Marketers Summit starts today at 12 pm ET. There's still time to get registered for the half-day virtual event, and join 3,600+ B2B professionals and leaders. * Learn how to leverage AI to create dynamic customer experiences and build stronger relationships with your target market.  * Discover how AI can help you generate engaging and relevant content, identify content gaps, and optimize your content strategy to drive higher conversions. * Understand how AI can bridge the gap between sales and marketing teams for improved alignment and collaboration. * Explore different team models, roles, and skill sets required to successfully integrate AI into your marketing operations.  * Examine the ethical implications and challenges associated with AI in B2B marketing. * Gain insights into maintaining transparency, privacy, and data security while leveraging AI-powered solutions. There is a free pass option thanks to our presenting sponsor, Intercept. https://lnkd.in/gG9SDmWZ

Using and adopting AI into your workflow. 🎯 Listen in on some of our biggest takeaways with Paul Slack Cailin DeCort Ryan Miller and myself 👇 I'm always up for brainstorming 🧠 with other marketers, so if you are struggling on where to begin, just DM me! #aimarketing #jasper #vendedigital

Such a great conversation with the Vende Digital team. 👏 I often notice a rush to adopt AI without a corresponding level of usage across teams after the initial purchase. Start with the fundamentals: your tools, your people, and your process. You must understand how and why you plan to integrate AI into your organization—starting with a pilot program, setting clear goals, and scaling up from there. Establishing standards and a solid strategy are key components for success.

In today’s world of AI-driven marketing, hyper-personalisation can significantly boost engagement—but where’s the line? Richard O'Connor, CEO of B2B Marketing, will dive deep into this topic and share real-life examples of successful AI campaigns. Attend The Future of B2B: Key AI Trends You Can’t Afford to Miss to gain valuable insights into: ✔️ Keeping AI-driven content authentic and resonant. ✔️ AI and the commercial marketer. ✔️ Learning from AI marketing success stories. 📌 When: Wednesday, 11 December 2024, 11:00 AM – 12:00 PM GMT 📌 Where: https://buff.ly/49qSN4w Have a question for Richard? Comment below or message us today!

As B2B marketing continues to evolve, it’s essential to continue innovating. In my recent conversation with Chad Silverstein from Authority Magazine, we discussed how AI is reshaping marketing. I shared how AI tools are enabling smarter decision-making, better personalization, and more efficient processes, giving businesses a competitive edge. It’s a must-read for anyone looking to stay ahead with innovative marketing strategies powered by AI. #aimarketing #b2bmarketinginnovation #b2bmarketing https://lnkd.in/eVKCpv8i

OUT NOW New Paradigms in B2B Marketing for 2024 Second Quarter Edition Marketing is about to experience significant disruption. New tools powered by generative AI are creating new paradigms that will forever change how businesses function and operate. In this report, Gregory Kennedy, founder of BrandZen explores the key innovations and trends that will shape B2B marketing in 2024. ↓ Download it now: https://lnkd.in/gjgzJpes

The Q2 edition of my report is out today. What’s new in this update? I updated “Paradigm 12: Podcasts are still a B2B thought leadership frontier” in the report by removing outdated research. It’s been replaced with a more recent report on podcasting from Lower Street titled “Podcasting for Influence: Reach CEOs and Other Key Decision Makers With Podcasts.” Given the enthusiasm for B2B podcasts, you would think there would be a lot more research confirming that they’re an excellent way to build an audience and influence decision-makers. But I had struggled to find any. That is until now. The research says B2B podcasting works The “Podcasting for Influence” survey was conducted in 2023 with 511 managers, owners, executives, and corporate leadership team members from the US and UK. Here are the key findings: -55% of business owners and founders reported being daily podcast listeners, with a similar percentage (51%) among executives and leadership employees. Compared to only 27% of managers surveyed. This confirms that B2B podcasting does work as intended. The channel is one that decision-makers and executives use. - 36% of participants cited “learning new things” as their primary motivation for listening. This means that for your B2B podcast to engage business decision-makers effectively, your content needs to be informative, insightful, and value-driven. - 40% of business owners and executives reported always listening to ads or sponsorships in podcasts, with executives being the most receptive group. This indicates that brand integration within podcasts is something B2B marketers should consider. - 60% of respondents indicated a greater likelihood of buying products or brands mentioned in podcasts, with this propensity jumping to 70% among executives, a testament to the persuasive power of branding in influencing purchase decisions, especially among high-level professionals. Based on this research, B2B podcasting certainly represents a potent medium for establishing thought leadership, enhancing brand visibility, and directly influencing the decisions of business leaders. Most importantly, you reach a hard-to-access demographic of business leaders and capture their attention for a sustained period. This is impossible in nearly every other medium. But the challenge remains: it’s hard to create compelling content on a regular basis and build an audience. But that is another topic entirely.