AdBrownie’s Post

In my latest Substack, I chat with Vinayana Khurana, a 20-something social media influencer, writer, and wheelchair user living with cerebral palsy, who is celebrating the arrival of Wheelchair Barbie 👩🍳 👩🚒 Yes, representation matters, even with dolls. They are tools to unleash our imagination, creativity, aspirations! Vinayana also touches upon the role of brands like Permobil and Apple, in prioritising access for consumers with disabilities/ limitations. Click on the link in first comment to read the blog! 💗

Businesses sustain themselves by appealing to diverse age groups like Baby Boomers (Born 1946-1964) Generation X (Born 1965-1980) Millennials (Born 1981-1996) Generation Z (Born 1997-2012) Take, for example, a singer-songwriter who caters to various audiences with different musical styles. They might perform classic hits for older fans, contemporary pop for middle-aged listeners, socially conscious songs for younger adults, and collaborate with popular artists to engage with Gen Z. By understanding and connecting with each generation through music, the singer ensures ongoing success and relevance in the ever-changing music industry landscape. The best example for a brand that moving with all generation is Bathiya and Santhush (BNS).

Are Superheroes the bad guys now? It's 5 years since the giddy heights of End Game's Box office takings, and the comic book genre is struggling to regain the strength it once had 🦸🏻♂️ Is Covid the culprit, or perhaps something more sinister? 🦹🏻 Our recent survey on so-called "Super Hero Fatigue" suggests that audiences are losing interest in the genre. Worryingly, the rate at which consumers are losing interest is faster amongst younger generations. 11% of Gen Z rated themselves as 'less interested' in the genre, compared to 4% of Millennials. Could this mean interest drops off as the genre fails to capture the imagination of younger generations? It looks that way since only 35% of Gen Z are actively interested in the genre compared to 45% of Millennials. However, there's a beacon of hope in these dark times for comic book movies. There's a lot of buzz around upcoming titles like "Deadpool & Wolverine" and "Joker 2" 🤡 Will these movies come to the rescue? Only time will tell, and the Board 😉 Find out more: https://lnkd.in/egnJ8uQt #AppinioUK

Dear able-bodied viewers, as you read the next few paragraphs, think to yourselves how easy it is to perform basic bodily functions in a conveniently located bathroom. On Wednesday, Sam Bolton and I had a lovely trip to Matlock, a quiet day out to ourselves with our friend (and carer) with wonderful weather and some cute little shops. Part way through the day, I needed the toilet, and so we ventured off to a bathroom that had been verified via the Changing Places app, which adamantly told us there was the appropriate facilities to use. Pictures and information had satisfied our routine accessibility checks that we do before any lengthy day out. We were sure this would be an easy task... We found ourselves at the door of a room we could barely fit in, and no hoist. After another check on the app, and a phonecall with someone at a nearby leisure centre, we found a place that once again was sure to have the appropriate facilities. We made the four minute drive, parked up and went inside, finding the "Changing Places" logo hung on the door... "This hoist is out of order until further notice. Apologies for any inconvenience" This resulted in a toilet break that wasn't ideal, but we did what needed to be done. Going to the toilet without being able to lie down (as to remove clothing and comfortably position myself) is not acceptable for people in my situation. For disabled people, a lack of facilities leaves three options: pee your pants, pee at home, don't pee at all. Liberating stuff... In this modern, inclusive world that strives to accommodate people's preferences, the basic human rights of those who didn't choose to have limitations are often left behind, but until #bathroombreaks becomes a trend on TikTok, I worry that this will not change...

One of the most beautiful parts of life is the ability to choose our own family. #Sisterhood and the support we give each other are invaluable, especially for survivors of trafficking. In this video, you'll see gifts from care boxes sent by Yolanda Christensen from.her organization Free To Fly, to survivors like me. Yolanda's organization is truly making a difference for survivors. This survivor-led organization deserves all the funding and support we can offer. Every single box I’ve received has changed my life. They are filled with beautiful, luxurious, delicious, and high-end gifts that are intentionally curated. Sometimes there are gift cards, candy, makeup, money to help pay a bill, journals- basically anything she would love! (and she has EXCELLENT taste!!) My favorite items are always the skincare! (Have you guys SEEN Yolanda Christensen ? Any skin care this woman uses belongs in my routine for sure!) Thank you to BRIOTECH and @neogenesis Skincare for your additions to this month's goodies! Miraculously, these boxes always seem to arrive on the days I need them most—days when I feel overwhelmed and question why I do this work. Then, a package arrives and reminds me of the love and support I have around me. Sisterhood, friendship, and the bond among survivors are my whole world. Let’s continue to support each other and organizations like Yolanda’s that are dedicated to uplifting survivors. #Sisterhood #SupportSurvivors #ChooseYourFamily #SurvivorLed #TraffickingSurvivors #CarePackages https://lnkd.in/ecSxvaQ4 (I'm not great at tiktok so you have to scroll through the pictures In the video, I couldn't make it do it Automatically lol)

Just like a mother nurtures her child, a strong brand needs constant care and attention. #HappyMothersDayToAll from AIMarketer! 🌐www.aimarketer.in #Aimarketer #happymothersday2024 #HappyMothersDayMom #Mothersday2024 #motherhood #mothersday #marketing #DigitalStrategy #BrandSuccess #googleadsstrategy #AIBoost #threads #Adscampaigns #googleadsstrategy #contentmarketing #threadsapp

By now, you've likely seen a TikTok video of happy babies in autumn-styled outfits, walking down a blurry runway, synced to a fab Latin pop tune. Here's why you shouldn't share it with your crowd. 1) Those aren't real kids. It's near impossible to find multiple happy infants in one spot at the same time. (Been there, tried that - they all end up screaming; don't ask, just trust me!) 2) Those cute costumes are near-impossible to fit onto wiggly infants. Whoever would attempt it would likely not end up with any happy kids at all - at least not while the rented hall's lights are still on, the crew are within their respective guilds' work hour quotas and the food for them and the talent remains edible (at room temperature, that's an hour, tops, for baby food). 3) Real infants don't effortlessly trot along in a straight line to the rhythm of the music - they wobble, they rush, they falter, they fall. They're all still only learning to walk, so those rhythmic moves in the video simply aren't theirs. Be it labeled as such or not, it's GenAI output. And more like it are coming down the pipe. An endless sequence of cute or silly or dramatic videos are being spewed out by following the same old fail-proof recipes - only sharper, quirkier, nuttier - noticeably more "wow". Whereas GenAI now makes it incredibly easy for anyone to create any content on any subject, most of those creations won't be made by original ingenues who may have struggled with various barriers until now. As always, those who plan to monetize new trends first will create a ton of slop fast, by mixing topics, motifs and attraction factors to raise the fleeting appeal of their content. They'll riff off of what they did the day before. And they'll soon use mix-n-match apps to come up with ideas fast, plus a slew of automation tools to execute them even faster. Meanwhile, quality content will still require time and effort to ponder, distill, develop and polish. Real creation is only worth our attention and time, and only affects us deeply, if it took its creator time and effort to refine it. Those unwilling to invest what it really takes will not generate anything of real value. They will mass-produce junk. Like fast food, anything mechanically stitched together by ultra-fast tools will equally quickly become boring and easily forgotten by our overwhelmed, saturated and soon weary minds. And just as a steady intake of fast food ruins our health long term, if we let it, AI-made slop will devour a sliver upon sliver of our time on earth. It won't ever make us smarter, better informed, or happier - which are the three main reasons we "consume" content in the first place. #stopslop #GenAI #creation

🌟 Exciting news! Instagram is rolling out a new update designed with teen safety in mind. At last, IG is committed to creating a positive and secure environment for our younger users. 💖✨ #SafetyFirst #InstagramUpdate #TeensOnline

Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for the historically-dominant preschooler market. Consumers 18 years of age and up spent $1.5 billion in toy-related purchases in the period from January through April, overtaking the three-to five-year-old demographic as the most important age group for the toy industry, according to a new report from market research firm Circana. Looking back over a longer period, the report said as many as 43% of adults purchased a toy for themselves in the past year, with the top reasons being for personal fun, socialization and for collecting. Read more: https://cnn.it/3VuhEPk

Check out this ADWEEK article on Teleflora's latest Mother's Day ad, celebrating moms beyond their caregiver roles. It showcases a behind-the-scenes look at what being a mother is really like... https://lnkd.in/dUn6WdFK #MothersDay #Advertising #Creativeadvertising #adweek #Artdirection #CreativeDirection #Ad