AdBrownie’s Post

"No tricks—just the treat of success! Here’s how to give your business a spooky good boost this season. 🎃👻" Halloween isn’t just for costumes and candy; it’s a fantastic time to add a bit of fun and creativity to your marketing! 🎉 Here’s how tapping into Halloween and fall themes can help catch your audience’s attention: • Spooky Promotions: Brands love getting into the spirit with clever names and themes—think “scare-tacular” discounts or mystery treats with every purchase! 🎁 It’s an instant eye-catcher that boosts engagement. • Limited-Time Offers: Halloween gives a perfect excuse for urgency! Limited-time “spook-tacular” deals give customers that little nudge to act fast, which is perfect for boosting sales. 🕰️💥 • Fall-Themed Visuals: Swap out the regular look and feel of your social media and ads with fall colors, pumpkins, and cozy vibes to add a seasonal touch that makes your brand feel current and engaging. 🍁🎃 • Interactive Fun: Consider a Halloween-themed poll, costume contest, or photo challenge—anything that encourages your audience to engage and even share their own spooky fun! 🧙♀️📸 When your campaign embraces the season, your brand stands out and feels more relatable and fun! Need help crafting a campaign that combines creativity with proven results? We've got the magic to make it happen! "Don’t let your marketing get lost in the fog—contact us today for creative marketing solutions that get results! 🎃✨" #SpookyMarketing #MakeItHappenMarketing #HalloweenMarketing #MarketingSuccess #SeasonalCampaigns #MarketingMagic #MarketingCreativity #BusinessGrowth #TrickOrTreatMarketing #fallsuccess @followers

"Let's add a pumpkin and a ghost in all our communication assets" 🎃 Huh,...let's not? 🙄 With Halloween just around the corner, it can be tempting to turn all your marketing channels into haunted houses, with spooky visuals, eerie captions, the whole deal. 😱 But here's the thing: just because it's Halloween (or any seasonal event) doesn't mean your entire brand identity should be ghosted. 👻 Seasonal events offer great opportunities to engage with your audience, but you don’t want to fall into the trap of using clichés or gimmicks that don’t align with your core values. 🕸️ Instead, consider these tips: Stay true to your brand 🙏 your tone of voice and message shouldn’t take a 180-degree turn just because of a holiday. If your brand is known for professionalism or simplicity, don't suddenly go overboard with cartoonish pumpkins. Keep your audience in mind (always, actually): who are you talking to? If your customers appreciate insightful, valuable content, maintain that, but with a light, seasonal twist. Don’t go overboard trying to fit into the theme. Subtle IS powerful: you can integrate seasonal elements with a light touch, think creative visuals or incorporating festive colors in your design, but without losing sight of what your brand stands for. Focus on relevance: if Halloween doesn't relate to your product, forcing it can come off as inauthentic. Instead, align your messaging with what makes sense. For example, a data analytics tool might offer spooky "data nightmares" content but still keep the messaging educational and on-brand. 👊 Seasonal marketing should complement your strategy, not take over it. Keep things fresh and festive, but always prioritize consistency and authenticity. Don't let your marketing become a costume...unless it’s one that fits perfectly! 👌

🎃 Ready to give your marketing a spooky twist this Halloween? Here are some creative and engaging ideas to boost your business during the Halloween season: 👻 Spooky Social Media Contests. Engage your audience with Halloween-themed photo or caption contests. Offer a product or service as a prize to attract participants and drive traffic. 👻 Halloween-Themed Email Campaigns. Design eye-catching, eerie emails with discounts or limited-time offers. Personalize your content to add a spooky touch and boost open rates. 👻 Limited-Edition Product Launches. Consider offering Halloween-themed products or packaging for a fun seasonal twist that grabs attention. 👻 Trick-or-Treat Promotions. Surprise customers with exclusive “treat” discounts or offers via social media or email campaigns, turning curiosity into sales! 👻 Spooky Website Design. Give your website a temporary Halloween makeover with themed visuals, creating a festive vibe that customers will love. ✨ These fun, seasonal ideas can help boost engagement, sales, and brand awareness. Start planning your Halloween marketing today and watch your business come to life! #HalloweenMarketing #SmallBusiness #MarketingTips #DigitalMerketing 

Do you know the difference between Marketing and Advertising? Can you explain those differences well? Check out this blog post for a timely, relevant, yet entertaining description of the two functions which are essential to all businesses.

A popular question amongst clients and even at networking events is: what's the difference between Marketing and Advertising? A lot of people think that the two are interchangeable. In this blog post, we embark on a journey to unravel the distinction between marketing and advertising, shedding light on their roles in shaping our Valentine’s Day experiences. And along the way, you'll understand the differences between Marketing and Advertising. #valentinesday #marketingandadvertising #marketing #advertising https://lnkd.in/eRfdKadJ

💔 Emotions mean nothing if they’ve got nowhere to go. How so, you might ask? 🚚 Put simply, even the most emotional of advertising (whether it's amusing, anxiety-inducing, heartwarming, or heartbreaking) won't impact the brand if it isn’t the end recipient of these feelings. 🎓 Coined "emotion-as-transport" by Jenni Romaniuk, her position is that “the value is not in the emotion itself, but that the emotional response can help create deeper processing of the memories you want to embed.” 🔄 Therefore, the brand must be strongly present (or at least have a role to play) within the creative to ensure the emotions garnered are directly linked to the intended recipient. Otherwise, it’s not sponsored entertainment — just entertainment. 🛸 Crucially, this doesn’t mean that emotional elements must be toned down in order to make way for the brand. Some of the most "out-there" stories we've ever seen have successfully linked the ad's engaging qualities to the brand. 🕺 Ocean Spray Cranberries' 2022 Thanksgiving campaign is a great example of this. Not only did Cubery testing reveal it was one of the wildest creatives we’ve ever tested, but the absurd narrative was built around the cranberry jelly’s unique jiggling qualities. This ultimately ensured it was the beneficiary of 'fun' perceptions and that the brand is perfect for the holidays. That’s advertising done right 👏👏👏

I missed sharing spooky marketing insights, and this Halloween article was too good to keep under wraps. From “Tomato Blood” ketchup to creepy clowns, check out how brands have truly *killed* it with Halloween campaigns over the past five years. Stay tuned for more treats, and tap the link to read all about it! 🎃 #HalloweenMarketing #LetsTalkSocial #Marketing

Who's in this picture? If you answered "Mikey, who hates everything," congrats! You're either at least 40 or a victim of advertising nostalgia—or both. It's Mikey – from Quaker's brilliant Life Cereal ad from (yikes) 1978 that ran for years and was even relaunched. Many brands are reviving vintage ads with fresh twists, and the results are remarkable. Levi's just launched a new campaign – an old ad brought back to life with a new soundtrack. We've all seen new ads with oldies music – Fleetwood Mac, Queen, Ray Charles, Aretha Franklin, even Def Leppard and The Backstreet Boys are as popular as ever. From classic Michael Jordan Gatorade ads to Hershey's Kisses holiday ads that have been ringing for decades, brands are tapping into familiarity that connects emotionally with our deep memories. Why? Because nostalgia works. 1. Emotional Connection: Old ads evoke memories of simpler times, creating a sentimental bond with the audience. This emotional hook can even connect to new generations, extending the audience. 2. Strong Brand Connection: Michael Jordan's "Be Like Mike" Gatorade or Nike's "Air Jordan" ads are so intertwined in our memories that they're timeless. Michael Jordan IS Gatorade and Nike. 3. Cost Efficiency: Reviving old ads is cheaper than creating new content. With soaring production costs, reworking classics with modern Gen AI touches is savvy – and avoids unforeseen social media blowback. 4. Timeless Appeal: Some ads never get old because they're just that good. Many are a Master Class in communication and connection. Why not leverage the best work? Obviously, older ads don't work where societal mores have moved on, like inappropriate sexuality or ethnic stereotypes. Sometimes, old ads weren't good to begin with. But for many brands, they work forever. "Bounty" still has the same basic formula as "the quicker picker upper" from Rosie in the 70s Diner. Some classic ads don't even need much of a makeover to succeed with current audiences – as we proved at Ace a few years ago. Mikey still likes it (Life Cereal 1978). So, next time you see a classic ad with a modern update, don't be surprised when you feel "wow, I remember that" – it's that nostalgia emotion flood doing the heavy lifting. Which classic ad takes you back?

The 12 best Heinz ads I've collected: 1. It has to be Heinz pt 1 Principle: 2 + 2 = AHA Give minimal clues and let your audience have their AHA moment. 2. It has to be Heinz pt 2 Principle: Anti-Fragile If people are copying your product, use it in your marketing campaign. Turn your copiers into sexy social proof. 3. Choose Your Level Principle: Video Game Interface Choose your character. We have a product for everyone. 4. The Heinz Tattoo Principle: Costly Signalling Theory How do you 100% know if you have a brand? If people have branded themselves with your logo. 5. Heinz Principle: Becoming The Verb Heinz ad trying to create a verb in customers' heads: "Uber it", "Google it" or "Hoover it" -- but for Ketchup. Genius. 6. Too Good To Leave Behind Principle: Principle: Your Product > Everything Else Position yourself as a necessity. Bringing Heinz on holiday is more important than anything else. 7. Heinz Principle: Classical Conditioning Running out of ideas? Use the motion associated with your product. 8. Heinz - Halloween Principle: Seosanl Hijacking "If you have Heinz, you have a costume" Always top of mind. 9. The Original Baked Beans Principle: "What Came First" 1901: Heinz Beans in a can 1927: Can openers 10. AI Ketchup Principle: The Obvious Choice Heinz asking AI to come up with ketchup and getting Heinz is iconic. 11. Heinz billboards Principle: The Social First Billboard If you create billboards optimized for social media -- you don't just reach people in that area... You can reach the whole world. 12. Heinz Garlic Mayo Principle: Break the 4th Wall BONUS: Here's one I created for Heinz PS. Need help with your ads? My team helped a billion dollar company get their best performing ads. If you're a company spending $50K+ on advertising per month and want to take things to the next level Apply here --> adprofessor.com

Forget Me Not! Remember those creepy ads that followed you around the internet? You know, the ones for hiking boots after you Googled "Mount Kilimanjaro," then bam! There they were on every website you visited. Well, folks, those days are over. Third-party cookies are being kicked to the curb like a stale meme, thanks to privacy regulations that are stricter than your mother on cleaning day. So, how do brands advertise effectively in this cookieless future? Let's ditch the dusty old cookie jar and explore some fresh alternatives: First-Party Fun: Think of it like getting to know someone instead of stalking them online. Brands can collect data directly from their website visitors, like what products they browse or what content they devour. This way, you get ads that are actually relevant, not just reminding you that you abandoned a shopping cart full of bath bombs (we've all been there). Context is King: Imagine an ad for sunglasses magically appearing on a sweltering summer day, not in the middle of a blizzard. Websites can analyze the content of a page and target ads based on that. So, you might see ads for pool floats on a travel article about the Bahamas, but not on your grandma's knitting blog (unless she's some kind of extreme knitting champion). Get Creative: Remember that time you aced a spelling bee with a mnemonic device? Brands can use similar tactics to target you. Imagine seeing an ad for a new car that mentions the frustration of your overflowing grocery bags – relatable, right? The future of data-driven marketing is all about quality over creepy quantity. It's about understanding your audience and building genuine connections. Think of it as less "big brother is watching" and more like "cool uncle is giving you relevant advice." So, while the third-party cookie crumbles, the future of advertising is bright. It's a chance to get creative, be informative, and maybe even a little funny (like this note!). Here's to a future where ads are less "why are you following me" and more "hey, that actually looks pretty cool!" #marketing #digitalmarketing #advertising #socialmedia #innovation