Ads that look professional hurt your conversions. Use ugly, interface-hijacking ads that cost nothing to produce instead: All you gotta do is take an interface we all recognize (ex. Apple Notes) and turn into ads. It looks like their friend took a screenshot and posted it on their social media. This blurs the line between organic content and ads. Which is why they perform. Below are some examples + breakdowns on why they worked. Use them to inspire your next set of ads:
It's a great example of thinking outside the box.
Sometimes breaking the rules can lead to the best results.
These examples are really creative. They feel authentic and relatable, which is key for engagement.
Love this. Challenging the norms of traditional advertising can definitely pay off
The 'ugly ad' strategy is definitely unconventional, but it seems to be working. It's all about grabbing attention and standing out