AdBrownie’s Post

Ads that look professional hurt your conversions. Use ugly, interface-hijacking ads that cost nothing to produce instead: All you gotta do is take an interface we all recognize (ex. Apple Notes) and turn into ads. It looks like their friend took a screenshot and posted it on their social media. This blurs the line between organic content and ads. Which is why they perform. Below are some examples + breakdowns on why they worked. Use them to inspire your next set of ads:

The 'ugly ad' strategy is definitely unconventional, but it seems to be working. It's all about grabbing attention and standing out

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It's a great example of thinking outside the box.

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Sometimes breaking the rules can lead to the best results.

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Jamie Dimond

Sales and Marketing at CBF Labels

3w

These examples are really creative. They feel authentic and relatable, which is key for engagement.

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Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

3w

Love this. Challenging the norms of traditional advertising can definitely pay off

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