CEO @ Rehm Copy - Maximizing sales for 7, 8, and 9 figure Ecommerce brands through tailored Email & SMS Marketing Systems
2 BIG Opportunities for Ecom Brands -- Have you ever strolled around a Shopify analytics page for fun? If you own your own brand, then I'm sure you have. And while you were doing that, you definitely came across 2 metrics that are absolutely crucial to your brand's success. What are they? AOV and CVR. AOV = Average order value CVR = Website conversion rate Your goal is to make both of these as high as possible. And these are big levers to pull because they are multiplicative. What I mean is that when your AOV goes up, EVERYTHING rises, your entire # of orders is multiplied by a bigger number, meaning more sales. And when your CVR increases, EVERYTHING goes up as a result, for obvious reasons. That's why they are so important. Now, beginning with AOV, what are some things you can do to boost it? Right now, we're playing around with a bunch of post purchase funnels using an app called AfterSell with one of my clients. This allows you to create one-click upsell offers as soon as someone completes their purchase. And you can form an entire post-purchase sales page around it. We're also adding a bunch of checkout and cart additions. This includes upsells/cross-sell options on the cart page... As well as different trust badges and testimonials sprinkled throughout to hopefully get people to add more items to their order. But the real sauce here is in the post purchase funnels. We're looking to take their AOV from $60 to $65-70, and if we can do that it would be a massive jump for their brand's success. Now, let's talk about CVR (your website's conversion rate.) This simply comes down to basic CRO practice, which stands for conversion rate optimization. Below I'll give you some bullet points of things you can test on your site to boost the conversion rate: - Run your site copy (all of it) through hemingwayapp(.)com and get it down to a 3rd or 4th grade reading level - Use more lifestyle photos or photos of your products being used rather than a plain product photo - Sprinkle more social proof throughout your website experience If you try any of this out, let me know. Hope you found this valuable. If you want content like this in your email inbox 5x/week for FREE, join my email list asap - adamsfreestuff.carrd.co
Boosting Sales for eCom Founders Through High-Impact Email Marketing | Klaviyo Expert | Account Manager
6moGreat insights, Adam! Focusing on AOV and CVR is indeed crucial for driving e-commerce success. Implementing post-purchase funnels and optimizing conversion rates with clear, engaging content can significantly impact sales. I once worked with a brand that saw a 20% increase in revenue after adding one-click upsells and enhancing product images with lifestyle shots. Keep up the fantastic work!