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Entrepreneur, engineer, artist and follower of curiosities.

This week on That One Time, I had a conversation with Ari Elkins. Ari is a renowned music curator, content creator, and the founder of Blue Suede Records. He's been a key figure in helping emerging artists gain exposure, and his insights into content creation and music discovery have made him a standout in the industry. Here’s what we covered: - How Ari navigates authenticity in the fast-paced digital landscape of content creation. - The differences between LA and New York's creative scenes and how they influence creators. - How music can transport you back to emotional moments in life—and the importance of that connection. This episode is packed with practical tips for creators and music lovers alike. It’s available now on YouTube, Spotify, and X—links in the comments below. Timestamps: 00:00 - The Power of Music and Connection 03:07 - Navigating the Digital Landscape 05:55 - Building a Media Company in the Music Space 09:04 - The Creator vs. The Person 12:09 - Finding Your Niche in Content Creation 14:53 - The Impact of Social Media on Authenticity 20:51 - Trends and Strategies in Music Discovery 24:01 - Memories and Music's Emotional Connection 26:52 - Overcoming Negativity in Content Creation 30:05 - The Differences Between LA and New York 36:06 - Reflections on Growth and Change in Content Creation 44:51 - Evolving Content Creation Strategies 50:24 - The Importance of Music Discovery 01:02:50 - Personal Growth and Reflection 01:10:20 - The Meaning of Life and Relationships

Adam Metwally

Entrepreneur, engineer, artist and follower of curiosities.

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YouTube: https://youtu.be/xXAXTu-ciFU Spotify: https://open.spotify.com/episode/5a32M3MTiwUoqFFJ0JFanm?si=418c00162f894487 X: https://x.com/itsadammetwally/status/1839481089100054835

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