Adam Formica’s Post

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Chief Science Officer at Sensonomic

Navel orange growers in Spain may have to leave a lot of their crop unharvested as they are unable to cover the costs of harvesting. Growers lowered the amount of crop they harvested earlier this season. As a result, they had higher prices until February. Then prices fell sharply. Estimated navel orange production in Spain for 2023-24 was not much different than production in 2022-23. The lower exports from December to March likely reflect a deliberate strategy to harvest less and achieve higher prices. Growers could have avoided leaving crops in the field by harvesting more sooner and moving more volumes earlier in the season at lower prices. The overall value of selling the whole crop at slightly lower prices could have exceeded that of selling some of the crop at higher prices. Data-driven approaches establishing the relationship between prices and volumes moved can help growers steer clear of the issues faced by Spanish citrus growers this season. More efficient harvest and pricing strategies can ultimately lead to less waste and economic loss. Are you interested in market updates on citrus and other crops? Please follow the link below to join our mailing list! http://eepurl.com/gaXLkr JuanAndres Ferrari, Ignacio Gil Carmona, Pedro Garcia, João Ascenso, João Nunes, Giovanni Grasso, Alejandro Carvajal, Diego Vásquez, Bruce Hamilton, Barry Hawke BSc (Agric), MBA, CFA, Scott Friesen, Francois van Jaarsveld, Jacques Borcherds, Larryn Kurten

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JuanAndres Ferrari

Strategic Procurement - Sustainable Farm-to-Table Initiative - Regenerative Organic Agriculture

6mo

Adam. Great information. Growers or Distributors pricing in their product triggers a natural reaction in Retailers when pricing to consumers. Pricing to consumers triggers a natural reaction buying more or less volume weekly depending on their appreciation of the value. We all know we are objectively at the mercy of supply and demand. That is what we call " the market" If consumers see value in the combinstion of price and after ssle experience will come back to the store to get more. If it does not see value will wait a while before their next purchase. That consumer reaction will have an effect in the inventory. And inventory will have an effect in new purchase orders to growers and distributors. This purchase orders eventually trigger the harvest of product to supply the new orders. This is virtuous cycle that can be disrupted by less than average quality product, when supply is low, then price will be high and customer will not buy sctively due to negative combination. Very tricky equation. We need movement of fruit and safe inventories to keep fruit moving through the entire system. Pricing strategy from growers and retailers can do the magic. Good planning and good communication.

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