Adam Ferrier’s Post

Thanks to the Marketing Institute Ireland and The Indie List for a really insightful session this morning, hosted by dmg media Ireland. I came away with some great insights and learnings; AI is coming fast and we need to get prepared, but we we were reminded that "humanwear" trumps hardware and software every time. People like and need people, and as we look at including AI in our marketing strategies we must remember that a mix of human and digital channels are key to progress and we must get comfortable with being uncomfortable. #togetherweareazets #marketingstrategy

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📍 Thank you Erika for the insightful💡 post. I would add that Law firms and all businesses should consider adapting this approach.   Succession strategy planning🗝 is certainly a critical component for businesses, especially when it comes to executive leadership transitions.   Updating the Brand DNA 📣should be considered. Maintaining and aligning the brand messaging during leadership transitions is crucial for a business's reputation and overall success.   I agree that integrating marketing plans and brand strategy into future transition strategy planning is essential for ensuring a seamless transition of leadership. Here's my thoughts on how it can contribute to the effectiveness of the brand transition.   1. Identification of Key Positions 2. Maintaining Brand Consistency 3. Talent Development 4. Communicating Change 3. Building Confidence and Trust 4. Updating the Brand DNA 5. Leadership Future Vision and Brand Alignment Erika Steinberg, I found the information helpful and thought-provoking.

Are your newly-promoted partners and counsel rowing in the same direction as everyone else at your firm - marketing-wise? We’re already more than two months into 2024 (yes, it’s already March!). Your firm announced your newest promoted partners and counsel at the end of last year. But are they up to speed on the firm’s current marketing initiatives, ensuring that everyone is on-board with the firm’s priorities? Here’s a quick checklist of things your firm can do to help to support their marketing efforts: ☑️Revamp their bios so that they’re up-to-date, on the firm’s website and in the firm’s voice.  ☑️Integrate them into your marketing plans for the relevant practice and industry groups. And don’t forget to include them in any client-facing marketing plans that already exist. ☑️Create an individual marketing plan for each new person that aligns with your firm’s overall marketing objectives. And if you got anxious reading this checklist - because you haven’t started working on any marketing plans at all - don’t panic. It’s not too late in the year to start! Let’s work together to ensure everyone in your firm is on board and rowing in the same direction. #LegalMarketing #LawFirmMarketing #CMO2Go #Marketing Reach me here: https://lnkd.in/eSbs8Mxi

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When we launched our fractional marketing services, we aimed to create a separate "product" that is more sustainable for us while leveraging our expertise, compared to the usual projects-based engagements we were getting. Very quickly, partly due to how the tech climate has evolved over the past few months, we began receiving inquiries about fractional marketing services from businesses without a marketing team. These businesses could have laid off their marketing teams, be in the early stages of development, or operate as a "startup" within a larger organisation. To date, 86% of our paying clients do not have a marketing team. For some of them, we have been operating as their marketing team, providing our point of view on their marketing strategy, and weighing in and executing their campaigns, partnerships, content, creative projects, and influencer marketing initiatives, just as an in-house marketing team would. Not all companies are suitable for engaging a fractional marketing team. But, if you're curious to understand why other companies do, here's our take on why companies engage a fractional marketing team. 👇

See Slide 5: Due to Post Covid, and the changing of international visas, it is a common problem to see the once reliable pool of international students slip away. We work extensively with colleges and departments in every educational sector available to engage students from other universities and community colleges to educate students on your specific offerings, as we'll create optimized messaging that separates you from the noise. #higheredmarketing #highereducation #enrollmentmarketing #enrollmentmanagement