Adam Callow’s Post

𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝘁𝗼 𝗱𝗲𝗲𝗽𝗲𝗻 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. 🎙️📖 Hey folks! 🌟 Ever tuned into a podcast and found yourself completely absorbed? 🎧✨ That's the magic of storytelling - and guess what? Brands are getting in on the action too! Imagine chilling with your favorite brew ☕ and diving into stories that bring you closer to the brands you love. That's right, podcasts are now the secret sauce for brands to share their journeys, failures, successes, and everything in between. 🚀📚 It's not just about selling a product anymore. It's about 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴, 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲𝘀, and building a 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. And what's cooler than hearing straight from the founders, the dreamers, and the doers behind your favorite labels? 🎤💡 From riveting tales of how a product came to life, to the challenges on the road to success, these podcasts are like sitting down with a friend who's got the most fascinating stories to tell. 🎙️❤️ So next time you're looking for something to listen to, check out a brand podcast. You might just find yourself inspired, connected, and ready to be part of their story. Who knows, maybe you'll start seeing your favorite brands in a whole new light! 🌈💭 𝗗𝗶𝘃𝗲 𝗶𝗻 𝗮𝗻𝗱 𝗹𝗲𝘁 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘂𝗻𝗳𝗼𝗹𝗱. 𝗛𝗮𝗽𝗽𝘆 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴! 🎧📖 #BrandStorytelling #PodcastLove #DeepConnections

We launched our client’s podcast, and within just a few weeks, a newspaper reached out to them! 🤯 Even though the podcast wasn't directly making money yet, that newspaper's interest was an early win! It's easy to focus solely on revenue, but there are so many other signs of success that are just as important, especially in the beginning. Here are some early indicators that you're on the right track 👇 → Positive Feedback: Are people reaching out with compliments or telling you that they enjoy the content? → Personal Fulfillment: How do you feel after each episode? If you’re excited, energised, and eager to record more, that’s a win in itself. → Early Outreach: Like my client, getting recognised by the press or recognised by others in your industry is a strong indicator that you’re creating something of value. → Growing Listener Base: Noticing a steady increase in your listener count, even if it’s gradual? This shows your content is resonating and that you’re building an audience. → Invitations to Speak or Collaborate: Getting invited to share your insights on other platforms or podcasts? That’s a big sign your expertise is being noticed and respected. Success isn’t always immediate, recognise and celebrate these early wins 👆 Not recognising these early signs of success causes a lot of podcasts to stop and lose momentum, don't be part of that group! Every little sign of progress is a step towards your bigger goals 💪 Remember, the money will come - but it’s the journey and these early victories that make it all worth it. Keep pushing! 🚀

🚀 Thrilled to share the latest episode ofMile 40 Podcast featuring the inspiring journey of Nicholas Stone, Founder and CEO of Bluestone Lane. ☕ On this special episode, we delve deep into Bluestone Lane's transformation from a single coffee shop to a community-centric lifestyle brand with over 75 locations. Nicholas's journey from professional sports to finance, and utlimately to entrepreneurship, offers invaluable lessons on resilience and growth. 🌟 Key Takeaways: 1️⃣ Employee and Community Focus: Bluestone Lane's success is rooted in its commitment to prioritizing employees and community impact over purely financial metrics. Investing in people and fostering a welcoming environment sets a strong foundation for sustainable growth. 2️⃣ Adaptability in Crisis: The COVID-19 pandemic posed significant financial threats, but Bluestone Lane's quick pivot to alternate modalities. This adaptability not only ensured the business's survival but also underscored the importance of executing ideas effectively. 3️⃣ Visionary Leadership: Nick's journey highlights the value of aligning vision with action. From adapting an Australian coffee culture to the U.S. to tackling unforeseen challenges, his leadership exemplifies resilience, tenacity, and meaningful contribution beyond financial success. 🎙️ Tune in to the full episode to learn more about the entrepreneurial mindset, the power of community, and the importance of balancing personal and professional growth. 🎧 Spotify: https://lnkd.in/eDUs4a_d 🎧 Apple Podcasts: https://lnkd.in/eidn68sC

Why You Can't Scale with Just Shopify (Do This Instead) — In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com The podcast is in all major apps e.g. Apple Podcasts, Spotify etc, just search for "Ecommerce Coffee Break". Subscribe now and join 25,000+ monthly listeners. With 300+ free episodes, you're sure to find something that will help you grow your business faster. New episodes are released twice a week. For inquiries about becoming a guest or sponsoring the podcast: [email protected] #MultichannelMarketing #ShopifySellers #MarketplaceManagement #MarketplaceStrategy #EcommerceOptimization

Many PODCAST appearances fail to boost startups because founders treat them as publicity stunts. That’s a rookie mistake! Podcasts can amplify your message. But without strategy, you're spinning your wheels: 🟣 NO TARGET AUDIENCE: If you don’t know who you’re talking to, your message will fall flat. 🟣 POOR CONTENT: Passing off generic advice won’t build trust or interest. 🟣 LACK OF FOLLOW-UP: You need a plan for what happens after the episode airs. 🟣 MISSED ENGAGEMENT: If you don’t engage listeners, they won’t care about your startup. I learned this the hard way. At Fe/male Switch, the women-first startup game that takes you from IDEA to FIRST CUSTOMER and beyond, I assumed a podcast would automatically attract customers. It didn’t. Instead, I faced: 😩 Crickets after the episode. 😩 Confusion about our mission. 😩 Frustration with wasted time. Don’t fall into the same trap. Strategize your podcast approach. Build genuine connections and engage your audience. What are your thoughts on this? Got any stories to share?

Why You Can't Scale with Just Shopify (Do This Instead) — In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com The podcast is in all major apps e.g. Apple Podcasts, Spotify etc, just search for "Ecommerce Coffee Break". Subscribe now and join 25,000+ monthly listeners. With 300+ free episodes, you're sure to find something that will help you grow your business faster. New episodes are released twice a week. For inquiries about becoming a guest or sponsoring the podcast: [email protected] #MultichannelMarketing #ShopifySellers #MarketplaceManagement #MarketplaceStrategy #EcommerceOptimization

Mistakes, wins, what's worked, what's failed, when creating a team makes sense, how to generate leads, best tools/software...⁠ what else do you want to know about business? ⁠ ⁠ On Reaching Abundance 🎤 you'll meet 6 & 7-figure business owner besties who will openly reveal these things. ⁠ ⁠ No more gatekeeping or woo woo talk without the tactical, practical pieces that WORKed for them. ⁠ ⁠ I've already interviewed 20+ successful business owners (sidenote 😬 who also have hundreds of podcast episodes under their belts!) for the show - so find ⁠ 📲 Reaching Abundance 🎧️ on Spotify, Apple, or YouTube (and many others) now - it's free!⁠ ⁠ And listen in week after week - let a community of business owners help you grow!⁠ ⁠ #newpodcast #podcastlaunch #socialmediamanagement #podcastmanager #6figurebusiness #7figurebusiness #businesspodcast #growingsmallbusiness #smallbusinesspodcast #growyoursmallbusiness #podcastingforbusiness #manageyourpodcast #podcastingforgrowth #businesstips #podcastforsmallbusiness

Why do clients really buy? Here’s the thing: most of us think we know why our clients buy from us. We point to our expertise, fancy frameworks, or that extra sprinkle of "passion" we throw into our work. But are those really the reasons they choose you over someone else? Spoiler: It’s not. In this throwback episode of Bizscale with Tanya podcast , I get real about the psychology behind buying decisions—and let me tell you, it’s not what you think. I share the gut-check moment that made me rethink everything about how I approach sales and relationships with my clients. You’ll discover: - Why the loudest sellers don’t always win. - The subtle signals that get your clients to say "YES." - And the one question you’re probably not asking but absolutely should. You knie, when I first started, I thought I needed to wow everyone with perfect pitches and bulletproof strategies. And I got clients. But the best clients—the ones who stayed, referred others, and made me their go-to—came because of something far deeper. Let’s unpack that in this episode. If you’re ready to stop guessing and finally understand the real reasons people choose you, this episode will change how you think about business forever. Listen now on your favorite podcast platform, will leave the link below in the comment section—and let’s make sure your next "yes" is the first of many. Let’s talk: Why do you think clients choose you? Comment below, and let’s compare notes!

We just closed a new 1.1 Million Dollar job. You won't believe why. They loved my Home Building Hero Podcast. 🎙 This client came to our models over a year ago and told us he only wanted to work with us. 🏠 He wasn't even considering another builder! He said "Either you are building my home or we are not doing it." I asked why that was. 🤷🏻♂️ He told me he's listened to almost every one of my podcasts. "There isn't anyone else I trust to build my home than you. I've learned so much about the building process and the industry listening to you." Wow, I was floored. When I started the podcast, I just wanted to help people understand the building process and improve the image of the industry. I never expected it to lead to sales. The last thing I ever do on the show is sell my company or what I do. I am doing it to serve first and make sure they have a great building experience. I'm in the information business. 📲 Sure, I've had other people out of my building area send me messages saying listening to my show help them have a smooth build. That is always a great feeling, but to earn the trust like this feels incredible. Times are changing, here are a six lessons from this. 1. Your personal brand matters- People buy you first not a company. 2. You must create meaningful content- What is your audience getting from it? 3. Serve and provide value first- don't chase the dollar 4. Be consistent in your output- One blog won't do it. You've got to keep producing value weekly. 5. Be consistent in who you are- your online persona should be the same as you are in person. 6. If you do things for the right reasons- Good outcomes will happen.

Ever wonder why some business leaders seem to effortlessly attract high-end opportunities while others struggle to get noticed? The truth is, it’s not just about what you know—it’s about where you show up. Successful entrepreneurs understand the value of being seen on platforms that reflect their level of achievement. Are you showing up in the right places? If not, you should consider being a guest on top 5% podcasts Getting featured on top-tier podcasts isn’t just a “nice-to-have”—it’s a strategic way to build trust with an elite audience and position yourself as the go-to expert in your industry. I can help you secure those coveted guest spots that will elevate your personal brand and open doors to new high-level collaborations. So if you’re ready to boost your brand’s visibility with the top 5% of podcasts, drop a “YES” in the comments or DM me to find out how we can help you land the podcast appearances that matter! —————————————— Hi! I’m Christelle Biiga, #YourPodcastMatchmaker. I help successful, high-achieving individuals who value exclusivity, influence, and impact, expand their personal brand and reach through appearances on prestigious, top-rated podcasts.