Adam McQueen’s Post

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Content & Community at Klue

A content distribution channel that gets WAY overlooked 👇 Your own SDR crew. I actually haven't been the best at enabling our own team with our content. However, the great Marwin dropped this KILLER screenshot into my DMs yesterday. Context: he'd been talking with a PMM lead about Klue. They weren't ready to buy yet (like 95% of the market usually is). Instead of moving on, like any good SDR, Marwin decided to drop valuable deposits that would help this person in their role. This included sharing the newest release of our Coffee & Compete podcast ☕ This kind of response is music to a content team's ears. And now this person is a part of our 'Klue world' — consuming our content regularly, learning from sharp customers + internal experts on our show... ... so when they are thinking about win-loss and compete, I have a strong hunch where they'll look first :)

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Emma Wolno

Turning Your Audio & Video Content Into Engaging Blog Posts, Email Newsletters, And Social Media Posts | 6 Years Of Freeing Entrepreneurs From The Content Creation Hustle | Boutique Content Repurposing Agency Owner

4mo

Ok I love this so much. Sending out long-form content is such a good way to keep people engaged and make sure you’re top of mind when they ARE ready!

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