What do Ice Hockey and Hospitality businesses have in common? 🏒 🛎 The answer: Steve Yzerman! 😕 Still confused? Read on... Steve Yzerman, a Canadian Ice Hockey coach is widely credited with coining the phrase "Aces in their places". ♣ In other words, put the right people, in the right place, at the right time and the right things will happen. 🧙♂️ Hospitality businesses, from hotels, to pubs and bars, casual dining and QSR are all aspiring to ensure the right people are in the right place at the right time. However, the hospitality industry is sadly (and unknowingly) entering a race to the bottom. When building rosters and schedules for staff, these businesses are all too often putting "spaces in their places" rather than the desired "Aces". Putting the minimum number of staff on a schedule does indeed reduce labour costs - which since the recent Budget announcement are only increasing via NIC, minimum wage etc. And yes, this is an important aspect of efficiency planning and how to positively impact EBITDA. 📉 However, the other core constituent of a stronger EBITDA performance is sales! And sadly, too few businesses are thinking about how to deploy their "Aces" at the right time to maximise sales. 📈 This is where Sona (getsona.com) is turning the market on its head. It is taking the learnings of tech vendors over the past 30 years becoming experts at driving down labour costs. At the same time we are aware that too few staff, or having the wrong skilled staff hurts your guest and customer experience and ultimately your sales. We have developed unique (and of course AI powered) functionality that can advise and build your deployment rules that also grow your ATV/ RevPAR/average cover ie increase your sales. 💰 💸 In these uncertain times for the industry, listen to Steve Yzerman - put those aces in the right places! www.getsona.com
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