I help care home get more revenue faster by increased bed enquiries and occupancy via PR and digital marketing - Founder @Springup PR - Host of Care CEO Success Stories podcast
Get your headline clearly in your mind before pitching a good care home news story to journalists. 🌟 The headline should be 8-10 words 🌟 Real-life examples of care home headlines in news releases can be seen in this video!
I help care home get more revenue faster by increased bed enquiries and occupancy via PR and digital marketing - Founder @Springup PR - Host of Care CEO Success Stories podcast
Get your headline clearly in your mind before pitching a good care home news story to journalists. 🌟 The headline should be 8-10 words 🌟 Real-life examples of care home headlines in news releases can be seen in this video!
Director of PR & Comms at Storyblok. 20+ years of driving millions of customers through earned media.
💥 This email will self-destruct in 48 hours. 💥 There’s nothing wrong with telling a journalist that they need to respond by a certain deadline if they’re interested in your story. We spend so much of our time trying to accommodate journalists, but you need to be respectful of your own time, too. If you don’t set a clear deadline for when a response is needed, you could sit around forever waiting for a reply that will never come. If the journalist doesn’t reply in time, move on to the next person on your list. Don’t let a lack of response from someone cause you to miss out on telling your story.
Entrepreneur | Executive | Editor | Passionate about Global Health, International Development, Politics, & Corporate Governance
I see where you're coming from, and I agree with your perspective. However, the rise of owned channels has given brands and businesses more control over their narratives, allowing them to bypass traditional #media #gatekeepers and speak directly to their target #audiences. This shift meant that companies can now deliver their messages on their terms, whether or not they captured the attention of #journalists. In many cases, businesses no longer depend on press coverage to get their stories out—they're becoming the masters of their own stories; thanks to the dominance of Meta - Facebook, LinkedIn, Twitter (X - I still will call it Twitter, to be honest), and Google as primary distributors of news content. What’s even more interesting, (at least in the East African Market) is the reversal in dynamics: journalists are increasingly looking to brand websites, social media, and other owned platforms to find #business stories. This shows how much control has shifted into the hands of businesses, and why traditional press releases often feel secondary or supplementary. Unless a story holds significant public interest—where media reach can amplify the message—businesses no longer break back to gain #visibility. So let me say this; the press release model has turned into one small part of many broader, multi-channel communications strategies. But innovative media still rules ( I will tell you why), and when it collapses, we will know. Brandcom Consulting Limited.
PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
Sending a press release over the wire doesn't put it in some magical journalist inbox that guarantees it will end up getting news coverage. Or even seen. Even if a release is just emailed, and not sent over the wire, it still has to be accompanied by a (good) pitch in order to have any chance of getting the journalist’s attention. But really, most press releases should probably just be pitches. (Note to press release defenders—you’re militant and I love you—I said most, not all, don’t come for me!)
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Your press release is only as good as your pitch. So, how do you get your pitch noticed by journalists? We’ve compiled some key dos and don’ts to help you secure that all-important media attention in our latest blog. https://lnkd.in/ehfBc9Vg #publicrelations #pressrelease #news
Can you grab a journalist's attention in seconds? Take this quiz and find out where to put the most critical info in your press release! #Boapr #TuesdayQuiz #Quiz #Pressrelease
I hate the idea of constantly posting press releases on the wires. I rarely write press releases, most of my media outreach is done through pitches. And doing so causes some journalists to not want to cover it. Also, the point of a press release is to make an announcement. #pressrelease #mediaoutreach #mediarelations
PR Consultant and Fractional Executive | Senior level advisor | Coach, Trainer, and Speaker | Linkedin Counselor | 21k+ followers | Founder, Type A Consultancy
Sending a press release over the wire doesn't put it in some magical journalist inbox that guarantees it will end up getting news coverage. Or even seen. Even if a release is just emailed, and not sent over the wire, it still has to be accompanied by a (good) pitch in order to have any chance of getting the journalist’s attention. But really, most press releases should probably just be pitches. (Note to press release defenders—you’re militant and I love you—I said most, not all, don’t come for me!)
