Adam Farrell’s Post

SPRING CLEANING That's right. You know I do a #SpringCleanUp every year here on #LinkedIn and elsewhere. Life is too short (and #time is precious) to be scrolling endlessly on your #socialmedia feeds trying to find useful content and more importantly, updates from your "connections". If I accepted your connection request (sometimes, but rarely, against my better judgement) and all you have done is #carpetbomb my inbox with endless pitches, addressing me as "KASHIF A.", or deluging it with whitepapers or messages that are longer than a #college paper, then you are out. If I haven't respond to your 23 messages, why are you not getting the message? Please post your own content, that others will find valuable. If all you are doing is dumping canned content ( 👁 #financialadvisor & #lifeinsurance sales folk) that I see from 110 other people, you are on thin ice too. LinkedIn should be for curated connections, and connecting meaningfully. Others that want to have limitless # of connections, you do you. Not for me. #IAmKash #ExplainerInChief The #NotoriousEIC #Professor #FinancialPlanner #MakeFinanceGreatAgain

Would you post your LinkedIn 'About' section? Personally, I'm all for repurposing content 🥰 So here's mine 👇🏼👇🏼👇🏼 Imagine a life where… 📧 No more sifting through 103 unopened emails, missing important client opportunities, or deadlines. 🗓 No more calendar chaos with overlapping meetings and double bookings. 🔡 Your presentations are prepped and polished, not sitting in the "to-do" pile. 📰 Newsletters reach your new subscribers without gathering dust. 🌈 Your online presence is vibrant and engaging, not inconsistent or outdated. How does that sound? Well, hello there! 👋🏻 I’m Lorraine, and I’m here to make your business life smoother, less stressful, and way more organised. Whether you’re a business owner or part of the neurodiverse community, I’m here to handle the details, so you can focus on what matters most - growing your business, bringing in new clients without sacrificing your sanity. Here are some testimonials from clients who’ve already put me to the test  👇🏼👇🏼 💬 'Lorraine is amazing. I have worked with other VA companies but Lorraine outshines them all.' 💬 'I wasted 3 days trying to work out how to do something. Frustrated, tired and still no further ahead. I gave it to you and it took you an hour.' 💬 'Thanks to Lorraine I'm no longer running up Treacle Mountain. The best business decision I've ever made.' 📲 NEXT STEPS: If you think I can help you with any of the above or would like a Discovery Call, feel free to drop me a DM. 🌐 https://lnkd.in/eFUuUaK 📧 [email protected] Great idea 💡no thanks 👎🏼what's your thoughts? 🤔 #LinkedIncontent #businessowner

Having your work exist on a public platform for all to see has major downsides. People assume that when you post, you’re available. And you owe them. Let me explain. When we look at professions that don’t exist in the public eye, we are unable to pinpoint when a person is “working” or “not working.” Their off-line work exists outside of our purview. None of us are involved in the midst of those professionals’ daily work. We are not … … in the operating room of a surgeon, performing an appendectomy … in the chamber of a judge, drafting a legal document … in the library of an author, writing her third book … in the office of a PR person, creating a media strategy … in the boardroom of a CEO, talking about quarterly financials But you *are* here in the middle of my work – so much of which exists very publicly and through posting. I write about and share on LinkedIn … … a perspective on what’s happening in culture … our inherent truths … my lived experience and personal POV I post on LinkedIn because I’m a writer. I use LinkedIn as a content publishing platform. I work on LinkedIn to run my business. It makes so many of you feel seen and less alone (and that brings me the greatest joy). It also makes some of you feel like I owe you something, like you know me, like you should have immediate access to me. When I post, I’m not hanging out, free-wheeling with endless time on my hands. I’m working. *This* is my operating room, my chamber, my library, my office, my boardroom. And you get to witness so much of it. So, while I won’t stop doing the work I do in the way I do it, things are going to change. I will stop giving access to people who violate my boundaries by using this platform (and particularly the DM function) to unleash their own hurt, pain and anger at the world on me. I am one person. I am doing the best I can. I am fighting the fights I have the fight in me to fight. If that doesn’t work for you, kindly unfollow me. I am not paid to be here and I’m surely not willing to do the unpaid, emotional labor required to carry the unrealistic expectations of people who do not know me. (Shout out to my co-worker Lincoln for keeping me tethered to the place where my feet are when the chaos of the outside world attempts to sweep me up and swallow me whole.) #HypeWomen #founder #CEO #linkedin #business #contentcreator

Another video recommendation from one of my valuable clients! 🎉 I had the opportunity to redesign a client’s LinkedIn profile. (Financial Coach) The task was to make it a professional and engaging space. It's all worth it when you see how happy he is with the new look and the nice comments he has received. A huge thank you to my amazing client for trusting me with this project. Your happiness and success are very important to me, and I'm thrilled to see how the changes have helped. 📍If you're looking to revamp your LinkedIn profile, let's connect!  ✅ Together, we can make your profile stand out. P.S. Check out the comment section for a detailed case study. ---- #linkedin #profilemakeover #professionalbranding #linkedinmakeover #linkedinprofiledesign

I got a call from a friend the other day. "Hey, what's up? How are the kids?" she asked. "I'm okay, and..." BOOM—she cut me off mid-sentence. "OMG, I've had the craziest days at the salon," she went on. "I can barely get a 5-minute break, and that bloody accountant is driving me nuts..." She kept going on and on... all about her, her, and HER. So I said, "Oh, sorry, I have to go. Someone's at the door." I love my friend, but that day, she was just too much to handle. Why am I telling you this? Because we see the same thing on LinkedIn. ❌ "Look at ME and MY company." ❌ "Learn more about OUR services." ❌ "We are the BEST partner for you." ❌ "Choose US, give us your money." But here’s the truth: Your customers DON’T care about you, your company, or your services. They care about what you can do for THEM, how you can HELP, or how you can SOLVE their problems. Start talking about what matters to THEM. That’s the starting point for success on LinkedIn. Was this helpful to you? Let me know in comments, will u? P.S. ~~~~~~~~~~~~ Tatian🅰️  here ↳I write LinkedIn posts for busy maritime owners looking to boost visibility. ↳You run your business 👉🏼 I handle your content. ↳Want to hire me? Send me a DM. #shipsandshipping #contentwriting #personalbranding #linkedintips

After having a conversation with Louisa van Vessem, I decided to add clarity calls as a service. She said some business owners are looking for help and they want an affordable way to get some. So, I made a list of the types of topics I'd be able to help people with on a clarity call, and then designed the service page myself. (See the video below.) Well, wouldn't you know it, but only a week after I created the service, someone reached out to ask if I'd help her learn how to use LinkedIn better. I told her about my clarity call offer and it was a done deal. The call went great and I felt as if we were able to accomplish a lot in a short amount of time. I made my client a recording so she can revisit the conversation to be reminded of everything we discussed. If you're looking for feedback about your content, want to brainstorm a marketing idea, or know another way I could help you, please schedule a clarity call. I'm keeping them at an affordable $99 to start, and I offer a bundle that makes each session even cheaper. Ready to get out of your self-employment echo chamber with a clarity call? Let's talk.

When people ask me what I do, the title I use makes it sound dull but trust me, it's not. Think fun, playful and creative. It might sound odd but it's because the magic happens when I actively listen to you because I instinctively know what could work for you. Take 🍃 Willow as an example. We started working together back in the summer and over the sessions we have had together, I encouraged her to do a couple of different things: 1. Market research - she'd recently completed some before we worked together but I wanted her to take a different approach. 2. New offers - different from what she was planning to do. The outcome is that she's realised she's a natural facilitator with her Content with Friends programme and the one-off sessions are working well for her, she's also got even more exciting plans. Then there's Matt Drzymała. He offered to help me with some market research and in return, I gave him some ideas that would play into his playful content style. In his words - without our chat yesterday I don't think I'd have had the idea. I know people often think strategy, big picture and detail stuff is boring (and yes, it can be) but when you mix it with creativity, it becomes much more interesting. So let's stop paying attention to what everyone else is doing and play into your strengths, be creative with it. If you're ready to ditch the ordinary, go 'Ingenious' (as in Ingenious Corner), find out what I can do to help you.

How do you stand out in a saturated market against people that have the same set of skills? Why you? Marketing a company or a product is different from marketing yourself and the biggest mistakes that people make about personal branding and storytelling are… ❌ Not connecting the dots between your personal brand and your business goals ❌ Telling stories in a way that inspires people to want to work with you ❌ Balancing vulnerability with authority and professionalism When I first started creating a ‘personal brand’ I didn’t even think about it that way. I just got on Stories and started talking about how I was rebuilding my life after a lay-off. It was a traumatic experience. I was climbing the corporate ladder for 5 years. My career was my entire identity, then in one moment, it was just…gone. My livelihood, the camaraderie that made me feel secure and supported…gone to the gone, gone. I felt completely lost and started spiraling into depression and drinking. I knew that this was a make it or break it moment, I could crumble or I could rise. I decided that I was going to use this downtime to level up in life and business. I quit drinking. Started working on my mindset. Start learning more about how to build my own business freelancing (very different from being a FTE). And I documented it all - sharing the real and the raw...the challenges, lessons, wins and losses. I was unemployed for a full year - so I hustled but even so - I wasn’t making much.  Almost a year later, I got a call from one of the top law firms in LA (that I met prospecting) they said… “We’ve been watching your journey and loved to see everything that you’ve accomplished - we’re looking to invest in our social presence and want to see how we can work together.” That was a $15K contract. But more importantly, I sincerely enjoyed working with them because we had a deeper connection - we had the same values and were kindred in that sense. They say we connect through storytelling and shared experiences and values. But there’s an art and science to it and most of us need support in bringing this to life. If that’s you, let’s connect, I’d be happy to help - hit ‘book a call’ above to get on my calendar.

1 month ago, I left the business for 1 week. I thought about never coming back... (relax, it was the sun and wine talking) 🍷 Let's rewind 4 weeks. It was starting to get colder here in the UK and I was looking ahead to some Portuguese sun. I knew that I needed to create and execute 2 weeks of content for my own feed plus ensure business operations were all good to survive whilst I was away. So I could enjoy. With 72 hours to go before leaving...I had two key goals for the holiday: 1) Ensure my business didn't crumble in my absence. 2) Actually unwind with my family. How did I tackle goal one? I spent an afternoon creating and scheduling content for 2 weeks. Here's how it panned out: - 4+ hours of intense writing and editing. - A roller coaster of stress (not ideal for relaxation). But, my audience whilst I was away stayed: a) Engaged b) Thinking of me c) Informed or entertained While I enjoyed the new commute. 🇵🇹 ☀️ The results? 👉🏼 0 inbound leads 👉🏼 3 re-engagements in my pipeline You see, content isn't about magical leads popping up. It's about staying top-of-mind, strengthening relationships, and shortening sales cycles. (I'm closing at least one of these re-engagements, which wouldn't happen if I went silent for 2 weeks.) Not every CEO gets this balance right, and that's where Shake Content steps in: 1) Stress-free 2) Minimal time investment 3) Everything done for you Planning some Winter sun? What's your go-to strategy for keeping the content flow going when you're off the grid?

Here's what I would do if I were starting my business journey today... 1) Work out who I want to work with straight from the start. Don't just work with anyone because they can pay you. 2) Problem, solution and result. Focus down on this. If you don't know the problem you solve then you won't know your messaging. 3) Work on your messaging. Who are you, what do you do. What do you want people to think about you? 4) Build a personal brand with a community around it. LinkedIn profile set up, headline, bio. Make sure its speaking to my ideal client. I have made so many mistakes along the way, worrying too much about things that don't matter. Focus on what you can deliver and how. What would be the one thing you would do now if you were restarting your journey?