ActiveDEMAND’s Post

Greg Kihlstrom, founder of The Agile Brand™ with Greg Kihlström, features great content on #marketingtechnology, #CX, and #digitaltransformation on The Agile Brand™ Guide. He recently featured our latest #roundtableroundup - we love being part of brand strategy conversations! Check out all the featured topics and articles at https://lnkd.in/ezczHcPk and click below for the roundup. https://lnkd.in/eTvaizG7

𝐃𝐚𝐲 𝟗: The Foundation of Product Marketing – Strategy, Research & Differentiation 𝐀𝐠𝐞𝐧𝐝𝐚: Understanding the core pillars of successful product marketing 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: The Starting Point 🕵️♀️ Before you create any product marketing strategy, competitor research is critical. Understand who your competitors are, what they offer, and how they position themselves. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: When launching in new cities, Uber studied local transportation issues to offer a solution that stood out. 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Deep competitor research allows you to spot gaps and opportunities in the market. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Standing Out in the Crowd 🌟 Once you know what competitors are doing, identify what makes your product unique. Highlight the specific value that only your product can provide. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Tesla differentiates itself by leading the electric vehicle market with cutting-edge technology. 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Make sure your product’s unique value proposition is front and center in all your marketing efforts. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐁𝐮𝐲𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬: Know Your Audience 🎯 Understanding your target audience’s needs, pain points, and behaviors is essential. Create buyer personas that represent different segments of your audience, allowing you to craft messaging that resonates. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: A B2B SaaS company may create different personas for small business owners and enterprise decision-makers, tailoring its messaging to each. 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Develop in-depth buyer personas to create personalized, effective marketing strategies. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠: Crafting Your Market Identity 📍 Positioning is the bridge between your product and its audience. Define where your product fits in the market and why it’s the best choice. Use clear, compelling messaging that resonates with your target audience. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: Apple positions its products as premium and innovative, reflected in their pricing and advertising. 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Create messaging that highlights why your product is the best choice for your target audience. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: The foundation of any successful product marketing strategy lies in thorough research, well-defined differentiation, and clear messaging. These steps set the stage for everything that follows, from demand generation to sales.  #ProductMarketing #CompetitorResearch #BuyerPersonas #ProductDifferentiation #MarketingStrategy

Marketing isn't just about making a sale; it's crafting experiences that resonate. Our blog shows how to turn touchpoints into growth opportunities. Master the marketing blueprint! ➡️ https://lttr.ai/APCtD #MarketingStrategy #ProductInnovation #StartupGrowth #CustomerInsights #AnArSolutions

“It’s so important for us to know what consumers are saying about each specific brand. We automatically generate reports that are shared with our leadership team so we can all share an understanding of what consumers are talking—or complaining—about.” “We see so many interesting use cases for our product. It gives us a birds-eye view of the general customer landscape.” What Sprout tool are Instant Brands Social Media Managers Camille Pessoa and Maggie Lowman talking about? Check out the latest Sprout article to find out, and read their field-tested advice on aligning marketing and customer service teams.

Title: "Harnessing the Power: Marketing, Branding, and Customer Engagement" In the ever-evolving landscape of business, the dynamic triad of marketing, branding, and customer engagement has emerged as the game-changer. But how do we harness this power effectively? First, it's crucial to understand that branding isn’t just about having a trendy logo or catchy tagline. It’s about creating a distinct voice, an identity that resonates with your audience. It's the story that tells your customers who you are, what you stand for, and why you matter. Marketing, on the other hand, is the messenger of that narrative. It's the vehicle that carries your brand's story to the world, making sure it reaches the right audience, at the right time, in the most compelling way. But, how do we bridge the gap between branding and marketing? The answer lies in seamless customer engagement. Engagement is not just about interacting with customers. It’s about building relationships, fostering trust, and creating value. It’s about understanding your customers’ needs, their preferences, their pain points, and then tailoring your products and services to meet those needs. So how do we leverage these strategies for effective marketing and customer engagement? One, make your brand story authentic and consistent. Authenticity breeds trust, and consistency fosters familiarity. Both are key to captivating your audience. Two, use data-driven marketing to reach your audience effectively. Understand who they are, what they want, and how your brand can fulfill their needs. Three, engage your customers beyond transactions. Show them that you value their feedback and that you're committed to their satisfaction. Make them feel seen, heard, and appreciated. Remember, marketing and branding are not isolated entities. They’re two sides of the same coin, and customer engagement is the edge that connects them. By integrating these strategies, you can create a brand that’s not just known, but loved and trusted. #EffectiveMarketing #AuthenticBranding #CustomerEngagement

This is how unified messaging, data-driven insights and the right tech stack can elevate your marketing: #CrossChannelMarketing #OmniChannelMarketing #MarketingAgency

The 4 P's of marketing (product, price, place, promotion) will always be essential to keep in mind, but they don't paint the full picture anymore of the purpose of marketing. It's a mindset that marketers need to reframe—core marketing teams need a marketing strategist focused on elevating CX across the ENTIRE customer journey. The 4 P's aren't dead—the strategist just needs to shape them, wherever they exist, and align them to the needs and structure of the CX journey being created. But how can you be sure you have an effective marketing strategist? 1️⃣ 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐭𝐡𝐞 𝐞𝐧𝐠𝐢𝐧𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Technology is the foundation of marketing and supports the platforms to deliver CX. Through content, marketing can communicate and connect with its audience. Strategy is the engine that drives it forward. Marketing strategists need to take on this highly collaborative, forward-thinking, customer-focused role. 2️⃣ 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐭𝐡𝐞 𝐂𝐗 𝐞𝐱𝐩𝐞𝐫𝐭 𝐚𝐭 𝐞𝐯𝐞𝐫𝐲 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭. CX is the way for marketing to own a growth/revenue focused mandate. Marketing strategists need to cultivate the culture of CX within the company by understanding the entire customer journey so that every touchpoint is identified and recognizing what customer need at each point to align with the CX journey. 3️⃣ 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞𝐥𝐲 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐰𝐢𝐭𝐡 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬. In many companies today, the 4 P's are spread across functional departments. Marketing strategists need to work effectively across the organization to promote marketing's mandate. 4️⃣ 𝐓𝐡𝐞𝐲 𝐜𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐂𝐗. Marketing strategists need to maximize acquisition of new customers, purchase experiences, ownership experiences, and repurchase opportunities. The role of the marketing strategist is highly comprehensive, and needs to be treated as such—it can NOT be siloed. #Marketing #CX #CustomerExperience

Title: "Mastering the Art of Marketing: Engage, Brand, Succeed" In today's fast-paced business world, the convergence of marketing, branding, and customer engagement is no longer optional; it's imperative. A compelling brand is the backbone of an effective marketing strategy, and customer engagement is the lifeblood that fuels this success. Firstly, let’s tackle branding. It's not just about a catchy logo or tagline. Branding is the story that defines you, the promise you make to your customers. It’s the essence of who you are as a business, and it should permeate every aspect of your marketing strategy. Now, let's talk about marketing. In an age where customers are bombarded with marketing messages every minute, standing out is crucial. To differentiate, your marketing strategy should be creative, compelling, and authentic. It should make people feel something, do something, and most importantly, remember something. Finally, onto customer engagement. This isn't a one-time event or a transaction. It’s an ongoing dialogue that requires active listening, empathizing, and responding. It's about creating a connection with your customers that transcends the product or service you provide. Consider this. People don't buy products; they buy stories, experiences, and connections. So, intertwine your branding and marketing strategies with your customer engagement efforts. Make your brand a story worth telling, your marketing a conversation worth having, and your customer engagement a relationship worth nurturing. So, are you ready to evolve your marketing approach? Remember, in the end, it's not about selling a product or service. It's about selling an experience, a promise, and a relationship. That's the magic of effective marketing, branding, and customer engagement. #MarketingMagic #BrandStorytelling #CustomerEngagement

Unlock the Power of Creative Marketing in Tech! In today's fast-paced digital world, standing out in the tech industry requires more than just innovative products. It demands creative marketing strategies that capture attention, build strong brand identities, and drive customer engagement. Discover why creative marketing is crucial for tech companies and how it can propel your business to new heights. Read the full blog post here: https://lnkd.in/gJAH_GuJ #CreativeMarketing #TechIndustry #CustomerEngagement #TechCompanies #DigitalTransformation #DataDriven #BusinessGrowth #Innovation

Title: "Bridging the Gap: Powerful Strategies for Marketing and Branding" In the world of marketing, mastering the art of customer engagement is crucial. It’s not just about getting your brand out there, but also about creating meaningful connections with your consumers. Your marketing strategy should focus on two key aspects: Branding and Customer Engagement. Branding is not just a logo or tagline, it's the narrative that shapes your company's identity. It's the story that makes your brand relatable, unique, and memorable. To craft an impactful brand narrative, dig deep into your company's values, mission and vision, and weave these elements into your messaging. Remember, your brand's personality should resonate with your target audience, creating a sense of familiarity and trust. On the other hand, customer engagement is the emotional connection between your brand and your customers. It goes beyond one-off interactions, it's about building long-term relationships. Start by understanding your customer's journey, their needs, wants, and pain points. Use this insight to personalize your marketing efforts, making your customers feel valued and understood. Technology has opened up numerous avenues for brands to engage with their customers, from social media to email marketing to content marketing. Utilize these platforms to deliver valuable, relevant content that not only captures attention but also encourages interaction. Remember, engagement is a two-way street. Listen to your customers, engage in conversations, respond to their comments and queries. This not only improves customer satisfaction but also provides valuable insight into your customer's preferences and behavior. In this ever-evolving digital landscape, your marketing strategy should be flexible and adaptive. Constantly evaluate and refine your strategies based on your customer's feedback and market trends. Remember, effective marketing is not about hard selling, it's about storytelling and relationship building. So go ahead, let your brand's story inspire and engage. Let your marketing strategies not just sell, but connect. And watch as your brand transforms from just another name into a beloved, trusted entity. #PowerfulBranding #CustomerEngagement #EffectiveMarketing