Aclarify’s Post

Had some fun building this tutorial out with the team following our latest Google Tag Manager integration for one of our lovely clients ⚡️ Bottom line is: analytics and consent are not so straightforward in the Next.js ecosystem, even with libraries like @next/third-parties 🫠 Our tutorial will guide anyone looking for a comprehensive, consent compliant implementation of Google Tag Manager and Google Analytics in NextJS, optimized for performance and extendability 🚀 ⬇️ Check it out in the post linked below ⬇️

💫 GA4 is always evolving, and aims to stay on the forefront of privacy-first analytics. 🔺   𝐔𝐏𝐃𝐀𝐓𝐄: 𝐈𝐭 𝐰𝐢𝐥𝐥 𝐬𝐨𝐨𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐂𝐡𝐫𝐨𝐦𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐒𝐚𝐧𝐝𝐛𝐨𝐱 𝐀𝐏𝐈𝐬, 𝐚𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐭𝐨 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐫𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐢𝐫𝐝-𝐩𝐚𝐫𝐭𝐲 𝐜𝐨𝐨𝐤𝐢𝐞𝐬. 𝑰𝒏 𝑮𝒐𝒐𝒈𝒍𝒆'𝒔 𝒘𝒐𝒓𝒅𝒔: "In the next few months, we’ll also introduce support for Privacy Sandbox APIs for the web while exploring similar integrations on Android. For the web, we will support display remarketing and custom audiences use cases with the Protected Audience API, formerly known as FLEDGE, and integrate with the Attribution Reporting API for measurement." 🔑 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝑷𝒓𝒊𝒗𝒂𝒄𝒚 𝑺𝒂𝒏𝒅𝒃𝒐𝒙? The Privacy Sandbox is an initiative by Google that aims to develop new technologies that balance online privacy for users with the needs of businesses. ⭐ It has two main goals: 1. Phase out third-party cookies, which are used to track users across the web. 2. Limit covert tracking methods used to collect user data. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐒𝐚𝐧𝐝𝐛𝐨𝐱: - It's still under development: New features and technologies are constantly being proposed and tested. - Focuses on both web and Android: There are proposals for changes to both browsing and app environments. - It's open-source: Google is working with other companies and developers to create new standards. 🤙 𝑲𝒆𝒆𝒑 𝒐𝒏 𝒇𝒐𝒍𝒍𝒐𝒘𝒊𝒏𝒈 𝒎𝒚 𝒑𝒐𝒔𝒕𝒔 𝒕𝒐 𝒍𝒆𝒂𝒓𝒏 𝒎𝒐𝒓𝒆 𝒐𝒗𝒆𝒓 𝒕𝒊𝒎𝒆 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝑷𝒓𝒊𝒗𝒂𝒄𝒚 𝑺𝒂𝒏𝒅𝒃𝒐𝒙, 𝒕𝒐 𝒑𝒓𝒆𝒑𝒂𝒓𝒆 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒑𝒉𝒂𝒔𝒆-𝒐𝒖𝒕 𝒐𝒇 𝒕𝒉𝒊𝒓𝒅-𝒑𝒂𝒓𝒕𝒚 𝒄𝒐𝒐𝒌𝒊𝒆𝒔 (𝒄𝒐𝒎𝒊𝒏𝒈 𝒔𝒐𝒐𝒏, 𝒊𝒏 2025) 𝒂𝒏𝒅 𝒕𝒐 𝒖𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒅𝒐 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒕𝒐 𝒎𝒆𝒂𝒔𝒖𝒓𝒆 𝒖𝒔𝒆𝒓 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒖𝒓 𝒊𝒏 𝒂 𝒑𝒓𝒊𝒗𝒂𝒄𝒚-𝒄𝒐𝒎𝒑𝒍𝒊𝒂𝒏𝒕 𝒎𝒂𝒏𝒏𝒆𝒓.  𝑳𝒊𝒌𝒆 𝒕𝒉𝒊𝒔 𝒑𝒐𝒔𝒕 𝒕𝒐 𝒆𝒙𝒑𝒓𝒆𝒔𝒔 𝒚𝒐𝒖𝒓 𝒄𝒖𝒓𝒊𝒐𝒔𝒊𝒕𝒚 💘 .

Important share from Tika for privacy and analytics folks #sharedaudienceoptimization

Privacy is extremely important, and GA4 is constantly evolving to stay up to date with the latest privacy innovations. Read the post to know what's new in GA4!

Have you ever tried tracking user behavior on your website or app? Well, meet Google Analytics 4 (GA4), the next-gen analytics platform from Google. It’s designed to transform how we understand what users do online. How does this help? 😍 All-in-One Tracking: GA4 doesn’t just focus on web analytics; it also covers app tracking. This unified approach gives us a complete picture of how users interact with our digital properties. Get Smart Insights: GA4 uses advanced machine learning to highlight trends and anomalies in data automatically. It’s like having a data-savvy assistant! Your Privacy Matters: GA4 prioritizes user privacy. It offers robust options for data collection and retention, ensuring compliance with privacy regulations. It's Future-Ready: GA4 adapts to a world without third-party cookies. Its flexible model ensures accurate measurement even as technology evolves. This is something new, Give it a try https://lnkd.in/gWJakf8C

The Cookie Conundrum: Navigating Consent 🍪 The Sticky Situation In our digital travels, we encounter those pesky cookie banners everywhere. But what happens when they don’t play by the rules? Let’s dive into the cookie jar and explore: The Missing “Reject All” Button: Ever visited a website where the cookie consent banner only offers an “Accept” button? It’s like being handed a cookie without the option to say no. Let’s level the playing field—sites should provide both “Accept” and “Reject All” buttons. European guidelines emphasize transparency and user choice. By offering a “Reject All” option, websites empower users to maintain control over their data. Autoplay Videos in Banners: Imagine landing on a site, and suddenly, a video starts playing in the cookie banner. Annoying, right? Autoplay videos can catch us off guard and disrupt our browsing experience. European privacy rules encourage respectful user interactions. Let’s skip the autoplay drama and keep things user-friendly. The Ultimatum Banner: Some sites hit you with an ultimatum: “Accept everything or leave.” But life isn’t all-or-nothing. Cookies — those tiny data morsels that track our online behavior. They’re like digital breadcrumbs. User Choice Matters: By explaining the purpose of cookies, we empower users to make informed decisions. Transparency builds trust. 🔍 European Guidelines: The Compass The European Data Protection Board (EDPB) emphasizes: Clear Information: Websites must provide comprehensive details about cookies and their purpose. Easy Consent: Consent should be explicit, easy to give, and equally easy to withdraw. Reject All Option: Users deserve the right to reject cookies without hassle. Privacy by Design: Website creators, take note—prioritize user experience and compliance. 🌐 Read the Full EDPB Report  https://lnkd.in/e_AcTqqW 🍃 Why the Disconnect? Despite the buzz around “artificial intelligence,” some web creators struggle with basic cookie options. Let’s bridge that gap, respect user preferences, and create a web where cookies and consent coexist harmoniously. #CookieBannerConsent

Google Consent Mode v2: Basic versus Advanced The two approaches explained and how you can enable them on your website... #googleconsentmode #consentmodev2 #googleads #digitaladvertising #digitalagency #onlinemarketing #onlineadvertising #googleanalytics4

Google Consent Mode v2: Basic versus Advanced The two approaches explained and how you can enable them on your website... #googleconsentmode #consentmodev2 #googleads #digitaladvertising #digitalagency #onlinemarketing #onlineadvertising #googleanalytics4

👉 WHY USE CONVERSION API? 🤔 In the evolving world of digital marketing, accuracy is everything! 🚀 Here’s why Conversion API (CAPI) is a game-changer: 👉 Accurate Tracking: No more missed conversions due to ad blockers or browser limitations. 🎯 👉 Privacy-First Approach: Stay compliant with GDPR and CCPA while respecting user data. 🔒 👉 Boost Ad Performance: Get precise data for better campaign optimization and ROI. 📈 👉 Bypass iOS 14 Challenges: Track effectively even with new privacy updates. 📱 👉 Share Custom Data: Add deeper insights like purchase details and custom events. 💡 🔑 With Conversion API, your marketing strategy can reach its true potential! #ConversionAPI #DigitalMarketing #DataTracking #PrivacyFirst #MarketingStrategy #SocialMediaMarketing 🚀✨

Server-side tracking is an advanced method of collecting and processing website or app data by routing it through a server you control before sending it to analytics platforms, advertising networks, or other third-party services. It offers greater control, improved data accuracy, and enhanced privacy compliance compared to client-side tracking. How Server-side Tracking Works?   1. Client Interaction: - A user interacts with your website or app. Events like page views, clicks, and purchases are triggered. 2. Data Sent to Your Server: - Instead of sending data directly to third-party platforms (like Google Analytics or Facebook Ads), the browser or app sends it to your server. 3. Server Processes Data: - Your server validates, processes, and augments the data (e.g., appending user IDs or geolocation). 4. Server Sends Data to Destinations: - The server forwards the processed data to platforms like Google Analytics, Facebook Pixel, or other APIs. Benefits of Server-side Tracking   1. Data Accuracy: - Reduces data loss caused by browser ad blockers or restrictions like ITP (Intelligent Tracking Prevention) in Safari. 2. Enhanced Privacy Compliance: - Enables you to anonymize or mask user data before sending it to third-party tools, helping meet GDPR, CCPA, and other regulations. 3. Improved Performance: - Reduces the amount of JavaScript running on the client side, leading to faster page load times and better user experiences. 4. Advanced Customization: - You can manipulate data on the server, such as adding server-side cookies, enriching data with backend information, or managing custom attribution models. 5. Reduced Dependency on Browser Changes: - Shields your tracking from browser-based limitations like cookie expiration and blocking. #WebAnalytics #GoogleTagManager #GTM #GoogleAnalytics #GA4 #ConversionTracking #Tracking #DigitalAnalytics #DataDrivenMarketing #AnalyticsStrategy #OptimizePerformance #ServerSideTracking #Analytics #DataDriven