Acertitude’s Post

Another excellent read from ICONIQ Capital covering the state of #GTM in 2024. Especially useful is the thinking around tracking and dashboarding leading metrics, lagging ones, and corresponding actions plans https://lnkd.in/gx2V4Anx #SaaS #growth #scaling #salesops #leadership

Linear vs. Non-Linear Go-to-Market Strategy For 2024 (MVP-based) When it comes to launching an MVP (Minimum Viable Product), your Go-To-Market (GTM) strategy can be the make-or-break factor. But what’s the difference between a Linear and a Non-Linear GTM strategy? Linear GTM Strategy: Follows a step-by-step, predictable approach. You start with a product launch, customer acquisition and then scale gradually. Easier to plan, but may limit growth potential in fast-evolving markets. Non-Linear GTM Strategy: Involves a more flexible, multi-path approach. Prioritizes learning and iterating on the MVP in various market segments simultaneously. Increases growth opportunities by adapting faster to changing customer needs. Why MVP-based? MVPs allow both linear and non-linear strategies to be effective by ensuring continuous feedback loops and quick pivots. With an MVP, you can test both approaches to see which resonates with your audience. 💡 Pro-tip: At many growing SaaS organizations, a non-linear GTM strategy is followed, allowing them to test and refine different product features across multiple user groups. This flexibility helps them grow rapidly without being tied to a rigid plan. How do you approach your GTM strategy? Share your thoughts! #GTM #MVP #ProductLaunch #StartupGrowth #SalesStrategy #BusinessDevelopment #NonLinearGTM

In the fast-paced world of SaaS, it's essential to understand that your Go-To-Market (GTM) strategy should prioritize the problem you are solving over differentiating from competitors. Many SaaS companies fall into the trap of highlighting how they are different from others. However, industry leaders set themselves apart by focusing on the specific problems they solve for their customers, leaving the competition in the dust. When you emphasize the problem-solving aspect of your product, you resonate more deeply with your target audience. Customers are more interested in how your solution can address their pain points rather than how you compare to other vendors. This approach not only simplifies your messaging but also positions your brand as a trusted problem-solver in the market. Consider this: a company that solves a critical issue for its customers inherently stands out. There's no need for elaborate comparisons when the value you provide is clear and impactful. By zeroing in on the problems your product addresses, you can build a more compelling narrative that attracts and retains customers. So, how many of you agree that the key to winning in the SaaS space is not about being different but about being the solution? #SaaS #GTMStrategy #ProblemSolving #MarketStrategy #CustomerFocus #BusinessGrowth #TechTrends #Leadership #Innovation

The most expensive words in GTM Teams - “Let’s change our tech stack”… We’ve all seen this story play out… 🤦♂️ New CRO joins. Changes CRM. New CMO arrives. Switches marketing automation. Another leadership change. Different sales engagement platform. Each transition costs hundreds of thousands in: → Implementation fees → Lost productivity → Team retraining → Data migration → Process rebuilding But here's the reality: While C-suite executives may rotate every 18-24 months, your revenue infrastructure needs to remain rock solid. This is why RevOps isn't just another department – it's the backbone of modern GTM operations. Think of RevOps as the architect of your revenue engine. They: → Design scalable processes → Maintain system continuity → Protect institutional knowledge → Drive cross-functional efficiency For new GTM leaders, partner with your RevOps team first instead of immediately replacing tools. They have the historical context, usage data, and technical insight to guide smart evolution – not disruptive revolution. Bottom line: RevOps deserves more than just a seat at the table. They need to be co-architects of your GTM strategy from day one. The strongest GTM leaders I know don't ask "Which tools should we replace?" They ask: "How can we optimize what's working and carefully evolve what isn't?" What's your take on RevOps' role in GTM leadership? Have you experienced the high cost of constant tech stack changes? #RevOps #GTM #Leadership #SaaS

What stirs frustration in your audience's mind—and are you part of their problem? As businesses continue to wade through over-hyped tech, over-complicated martech, and promises of quick fixes, the key question is: How do those you need to build favor with see you? In my upcoming Four-Dimensional Edge article, I break down how recognizing common enemies—like ineffective "thought leadership" that's starting to resonate like the Emperor’s New Clothes—is essential to engagement and creating meaningful, lasting connections. Stay tuned for practical ways to turn shared frustrations into powerful partnerships. Keep an eye out for the release next week! 👀 #4DExperientialModel #BusinessGrowth #CustomerTrust #ThoughtLeadership #OvercomplicatedMartech #TechHype #B2BMarketing #CustomerSuccess #MarketDifferentiation #StrategicPartnerships #EmpathyInBusiness #SaaS #LongTermValue #BusinessStrategy #LeadershipClarity #CutThroughTheNoise #InnovativeThinking

🚀 Discovering Profitable Growth Delve into a discussion I had with the #ARRtist team. I'll share insights into driving growth and profitability in today's competitive market. A couple of topics we discussed: - The importance of maintaining Product-Market Fit for sustainable growth - Strategies for standardizing products and workflows to enhance operational efficiency - Understanding the role of M&A in creating industrial synergies - Building a high-performing organization through talent acquisition - The critical importance of execution in achieving growth and profitability goals https://lnkd.in/ezVSE75S #PSG #SaaS

For anyone searching for new podcasts, here is a great episode by ARRtist with Christian Stein in a conversation around driving growth and profitability in today's market

Hello, SaaS leaders! Ever wonder how to elevate your startup's market presence? I'm offering personalized workshops to do just that. Here's what you'll gain: ✴️ Insights from my extensive experience in marketing ✴️ A comprehensive collaborative workshop to help you understand your value props and differentiators (and who really cares about them!) ✴️ A customized strategy to enhance your market appeal Interested in a workshop that adapts to your schedule and needs? Let’s connect! #PositioningWorkshop #Positioning #BusinessGrowth

📢 WORKSHOP OPEN FOR REGISTRATION: “How SaaS Companies Can Implement the Winning by Design Bowtie Using Una” 📢 In an increasingly challenging SaaS market with dropping growth rates, Go-to-Market leaders need better visibility into metrics across the entire customer journey to know where to focus their scarce resources. That better visibility is now in sight.   For the first time, #RevOps,CFOs, and CEOs can get a clear view of their entire #SaaS customer journey and where money is being spent, making it easier to prioritize, fund, and actually fix their biggest issues.    Join this workshop to see how you can accomplish this: by using the proven Bowtie Framework from @Winning by Design, now embedded within the @Una Software platform, to give you the needed visibility to make the best decisions.   This workshop is specifically for:  - RevOps professionals - CEOs - CFOs - CROs - CMOs  - and anyone who owns the metrics across the customer journey   “How SaaS Companies Can Implement the Winning by Design Bowtie Using Una” Tues June 4 2-3pm Eastern Time   Presented by… Beth Yehaskel Architect @ WbD Clayton Ramnarine, Cofounder & CEO @Una Software John Colthart, Head of Growth @Una Software   🚀 Don't miss out on this opportunity to gain invaluable insights into optimizing your GTM strategy and driving revenue growth! Register using the first comment below! #GTM #revenuearchitecture

📣  WORKSHOP OPEN FOR REGISTRATION: “How SaaS Companies Can Implement the Winning by Design Bowtie Using Una” In an increasingly challenging SaaS market with dropping growth rates, Go-to-Market leaders need better visibility into metrics across the entire customer journey to know where to focus their scarce resources. That better visibility is now in sight.   For the first time, #RevOps,CFOs, and CEOs can get a clear view of their entire #SaaS customer journey and where money is being spent, making it easier to prioritize, fund, and actually fix their biggest issues.   Join this workshop to see how you can accomplish this: by using the proven Bowtie Framework from @Winning by Design, now embedded within the @Una Software platform, to give you the needed visibility to make the best decisions. This workshop is specifically for: - RevOps professionals - CEOs - CFOs - CROs - CMOs - and anyone who owns the metrics across the customer journey   “How SaaS Companies Can Implement the Winning by Design Bowtie Using Una” Tues June 4 2-3pm Eastern Time   Presented by… @Beth Yehaskel, Revenue Architect @ WbD @Clayton Ramnarine, Cofounder & CEO @Una Software @John Colthart, Head of Growth @Una Software   Don't miss out on this opportunity to gain invaluable insights into optimizing your GTM strategy and driving revenue growth! Register using the first comment below.  #GTM #revenuearchitecture