Want to strengthen connections with both current and potential patients? Retargeted marketing is your key. It helps you stay in touch with your audience, boost brand awareness, and increase conversions, ultimately supporting a healthier community.
So, what is retargeting? It’s a strategy that reconnects with patients and prospects who visited your website but didn’t take action. Retargeting ads follow these users as they browse other sites, keeping your clinic top-of-mind and encouraging them to return and act.
How can you make retargeting even more effective? Use the foot-in-the-door effect. This principle suggests that people are more likely to agree to a larger request after they've committed to a smaller one.
Here’s how to apply it: Start by encouraging a small action through your ads—like signing up for a free health newsletter or taking a quick survey, or simply clicking the link to explore more services. Once they’ve engaged with this simple request, they’re more likely to schedule an appointment or seek more information.
For Federally Qualified Health Centers (FQHCs), combining retargeting with the foot-in-the-door effect can drive higher engagement and conversions. By inviting users to take a small, valuable action first, you can effectively reach those who’ve shown interest and guide them to more meaningful interactions.
At Target Continuum, we specialize in creating retargeted campaigns tailored for FQHCs. We’ll help you craft compelling ads, set up effective strategies, and track performance to boost your results. Let’s work together to enhance your marketing efforts and improve patient engagement and create healthier communities.
Ready to see how retargeting and behavioral economics can elevate your outreach? Let’s chat and get started.
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