Abigail Browning, PhD’s Post

View profile for Abigail Browning, PhD, graphic

Sr. UX Researcher and Digital Experience Research Program Lead @ Red Hat | User-Focused Strategy at Enterprise Scale

Interesting, useful conversation about localization to consider for global organizations as we research across regions, countries, and cultures. Survey methodology requires such skill and attention to not only the way we design questions, but the complexity of interpreting results.

View profile for Esther Ulitzsch, graphic

Associate Professor in Educational Measurement at the University of Oslo

Cross-country comparisons drawing on Likert-type scales build on the implicit assumption that, across countries, respondents perceive and use the scales’ response options in the same way. When this assumption is violated, observed differences in mean scores do not only reflect differences in the constructs of interest but also systematic differences in response option usage—a phenomenon referred to as response styles. Mirka Henninger, Thorsten Meiser, and I believe that the relationship between country-level self-reported love experiences and modernization reported by Sorokowski et al. (2023, doi: 10.1038/s41598-022-26663-4) poses an instructive cautionary tale of how the unaccounted presence of cross-country differences in response styles may lead to potentially spurious and artifactual conclusions. Employing state-of-the-art psychometric approaches to accommodate response styles, we re-analyzed the data from Sorokowski et al. and could show that once response styles are accounted for, conclusions on a substantial relationship between country-level love experiences and modernization are no longer supported. Our comment has just been published in Scientific Reports. https://lnkd.in/gTzvBqvj

Differences in response-scale usage are ubiquitous in cross-country comparisons and a potential driver of elusive relationships - Scientific Reports

Differences in response-scale usage are ubiquitous in cross-country comparisons and a potential driver of elusive relationships - Scientific Reports

nature.com

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